As first
reported last week, leaders in the PC industry are banding together in an
effort to maintain and advance PC gaming. Announced today, the PC Gaming
Alliance is a non-profit organization that unites hardware and software
creators, game developers and publishers to keep the PC as a viable and
attractive platform for developers.
The PC Gaming Alliance will also attempt to stay competitive
with the console gaming industry by coordinated marketing, developing and
promoting guidelines and recommendations, such as for hardware requirements and
anti-piracy measures, and foster information sharing between members to
accelerate the PC gaming industry.
In light of the recent NPD report that the PC gaming
industry only accounted for 14 percent of retail game sales in 2007, the PC Gaming
Alliance will also encourage consistent and accurate reporting of PC gaming
market sizing and research, including online sales.
It will focus on driving coordinated marketing and promotion
of PC gaming, consistent and accurate reporting of PC gaming market sizing and
research, and creating forums for member companies to cooperate on solutions to
challenges facing the PC gaming industry, such as hardware requirements,
anti-piracy, and more. PCGA will develop and promote guidelines and
recommendations and foster information sharing between members to accelerate
the PC gaming industry.
Members of the PC Gaming Alliance are Acer Inc./Gateway
Inc., Activision Publishing Inc., AMD, Dell/Alienware, Epic Games, Intel Corp.,
Microsoft Corp., NVIDIA Corp. and Razer USA Ltd.
"PCGA members believe that we are stronger and more
effective together than any member company is alone, and that our shared vision
and group effort will improve PC gaming worldwide," said Randy Stude,
director of the Gaming Program Office at Intel. "Industry forums have
proven to foster competition and innovation among member companies and grow
markets while improving user experiences."
"Microsoft is a strong believer in the PC as a platform
for gaming, and the formation of PCGA is a major step forward for our industry
and for PC gamers," said Kevin Unangst, senior global director of Games
for Windows at Microsoft. "Working together, we have an exponentially
greater opportunity to propel the PC gaming experience to new heights."
While the console market may be stealing some gamers away
from the PC, the PC Gaming Alliance has great faith in the future of its segment.
Research firm DFC Intelligence projected that the PC game business will grow
more than 80 percent over the next five years, with digital distribution as a
leading factor.
"This collaboration will provide developers and
publishers with a champion for consistent demographics, hardware adoption, and
revenue measurement and reporting," said David Cole, an analyst with DFC
Intelligence. "An authoritative source of information on the PC as a
gaming platform will serve as an invaluable catalyst for growing the market and
improving the consumers' PC gaming experience."