To make game consoles more appealing during the current economic crisis around the world, console makers are adding features and services that help the consoles appeal to non-core gaming audiences. These features typically revolve around home entertainment like music and video streaming.
Microsoft announced that its Xbox 360 console would get an application for streaming Netflix movies in July of last year and the application launched in November. Microsoft announced this week that since its launch in November, a million Xbox owners have installed and activated the Netflix application.
The Netflix application allows Xbox Live Gold members with Netflix accounts stream movies and TV shows from a library of 12,000 available titles directly to their TVs via the Xbox console.
Netflix Chief Marketing Officer Leslie Kilgore said in a statement, "Netflix continues to provide its 9.4 million subscribers unprecedented convenience, selection, and value. With more than 100,000 titles on DVD and 12,000 movies and TV episodes available to watch instantly, there's no better way to enjoy movies than Netflix. As these strong results on Xbox demonstrate, Xbox LIVE is a terrific way for Netflix members to enjoy watching movies instantly on their TVs."
So far, Microsoft says that Xbox owners have streamed a total of 1.5 billion minutes of content from Netflix. Netflix says that a growing portion of the 12,000 titles in its streaming library are available in HD resolution.