The point of an NDA is to keep competitors, retailers and consumers
from knowing what's next, for reasons of competitve advantage or
product sell-through. But when you can't keep the secret, why should
the news suffer?
The DailyTech philosophy regarding embargoes is as follows: almost certainly
DailyTech will publish details of a lead on the date of an announcement, even if
those details are accumulated from publications that did sign NDAs. At best, an
embargo can provide these details and allow the writer to prepare the news
announcement just a few hours before this public release date. However, at
worst, an embargo could delay the publication of crucial details acquired from
different sources by days or weeks. In some cases, carefully crafted embargoes
can actually discourage the publication of some details.
But I strongly encourage you to recognize that when the cat gets out of
the bag, you [companies] should release us from our embargoes. Otherwise, all
you'll keep getting from us are secondhand-sourced stories that only
tell half of the news, with a tiny follow-up when the product is
quote: From: http://en.wikipedia.org/wiki/The_InquirerDespite getting scoops, some of the reporters for The Inquirer have a policy against signing non-disclosure agreements. The publication has various connections with the industry; Intel in particular has acknowledged that its staff have a tendency to send details of meetings to The Inquirer. (http://www.theinquirer.net/default.aspx?article=27...
quote: So really, it seems you're asking all the other sites to go out of business. Don't sign an NDA > don't get the product > no reviews to publish. Or you're just reviewing products after they come out (a la any Apple product).
quote: Or you're just reviewing products after they come out (a la any Apple product).
quote: Also, didn't you make a similar rant like this the last time a big site was bothered by your leaking?
quote: I really don't have a lot of sympathy for publications who built their business models around hand-outs from a few centric companies.
quote: MacNN and AppleInsider are *huge* sites. Reviewing the products after launch seems to work fine for them.
quote: I think you'll find the only sites that are struggling in the review industry are the ones that rely on NDA launches for traffic.
quote: In fact, I think I like the Apple approach - only five or six publications (e.g. print pubs like NYT, Newsweek, etc) get hardware before its launched
quote: It's never been in Apple's interest to have reviews of its products floating around.