The point of an NDA is to keep competitors, retailers and consumers
from knowing what's next, for reasons of competitve advantage or
product sell-through. But when you can't keep the secret, why should
the news suffer?
The DailyTech philosophy regarding embargoes is as follows: almost certainly
DailyTech will publish details of a lead on the date of an announcement, even if
those details are accumulated from publications that did sign NDAs. At best, an
embargo can provide these details and allow the writer to prepare the news
announcement just a few hours before this public release date. However, at
worst, an embargo could delay the publication of crucial details acquired from
different sources by days or weeks. In some cases, carefully crafted embargoes
can actually discourage the publication of some details.
But I strongly encourage you to recognize that when the cat gets out of
the bag, you [companies] should release us from our embargoes. Otherwise, all
you'll keep getting from us are secondhand-sourced stories that only
tell half of the news, with a tiny follow-up when the product is