 Microsoft Office 2010 will hit retail stores next month. Perks include a full online edition for paid customers, a limited functionality free online version, and a 64-bit edition available to paid customers for the first time. (Source: CentrumXP.pl)
Product will hit retail in June
Microsoft
Office hasn't had a true competitor in years. People,
particularly news people, sometimes like to manufacture an opponent
in such a case. In the case of Office, people have hailed Open
Office and Google
Docs as finally giving Microsoft a "fight".
While this may certainly someday come to fruition, such predictions
are at the very least premature.
As Microsoft prepares to
launch the latest version of Microsoft Office at a special 11 a.m
event ("Office
2010 + SharePoint 2010") in New York City, all the numbers
look in Microsoft favor.
Worldwide, 500 million
customers use Office. Office's marketshare has held steady at
94 percent for years according
to market research firm Gartner. The next closest
competitor, Adobe has a mere 4 percent of the market. That
means that Open Office and Google Docs are the dedicated office
software of less than 2 percent of the people covered in this
study.
Google may brag about the thousands of paying business
subscribers its adding to its Google Docs program, but ultimately
most Google Docs users use the free edition. Google Docs has 25
million users -- about a twentieth of the total user base of Office.
And its questionable how many of those users are "dedicated"
users -- users who use that as their primary office software.
No,
the true story of the Microsoft Office 2010 will be told not by how
it fares against the competition, but rather by the amount of revenue
it generates. The last new version of Office came in 2006 --
that version still managed to pull in $19B USD in revenue last
year.
Microsoft hopes to get a big boost in revenue when it
launches Office 2010 to consumers next
month, priced from $119 to $499. Some late buyers of Office
2007 may even get
a free upgrade. And to try to lure in hesitant buyers,
Microsoft is offering, in essence, its own Google Docs clone --
an free
ad-supported version of the Office suite that lacks many of
the suite's advanced features. The move could squeeze out a bit
more revenue in the long run.
However, Microsoft is offering
much more to paying customers an even nicer online perk -- full
online versions of the Office suite. And for the first time it
will be offering a 64-bit version of Office.
Microsoft will
also be launch a special version for Mac OS X computers, later this
year, dubbed "Microsoft Office 2011 for Mac".
Office
2010 looks to continue Microsoft's dominance of the office software
market. The real story won't be some "war" between it
and Google Docs, but rather a numbers game of how many upgrades
Microsoft can gain. Hot off the success
of Windows 7, the alluring new internet-ready product looks well
set up to succeed in that department.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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