Print 14 comment(s) - last by YashBudini.. on Mar 20 at 5:21 PM

OCZ strengthens its position in the SSD market

Things in the SSD world are being turned upside at a fast pace. We've gone from SSDs using wonky JMicron controllers, to today's stable of SandForce and Marvell controllers (in a strange twist, Intel is now using Marvell controllers for its latest SSDs).

Now there's another new development in the world of SSDs. OCZ just announced that it is acquiring Indilinx Co., Ltd, which is a fabless SSD controller provider. The purchase is being financed with $32 million in OCZ common stock.

"This transaction is an important step in OCZ's strategy and significantly enhances our ability to capitalize on the worldwide demand for Solid State Drives," said Ryan Petersen, CEO of OCZ Technology Group. "This combination brings together two organizations that are committed to advancing solid state drive design, and provides a unique opportunity for OCZ to increase both customer and shareholder value as well as expand our reach into embedded markets."

Earlier this year, OCZ announced that it would be abandoning its DRAM products -- a product line that arguably made a OCZ famous in the enthusiast community -- in order to go full-speed ahead with SSDs. At the time, Peterson noted that 78 percent of OCZ's revenue comes from its SSD products. The company also saw a 325 percent increase in revenue for its SSD business for Q3 2011 compared to Q3 2010.

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By YashBudini on 3/15/2011 8:53:44 PM , Rating: 2
But when will they acquire a company that processes their rebates in a reasonably quick and ethical manner?

RE: More
By mindless1 on 3/16/2011 1:04:47 AM , Rating: 2
Rebate troll much? I've never had a complaint about participation in OCZ's rebate offers. Everything was smooth as silk.

RE: More
By Taft12 on 3/16/2011 11:01:54 AM , Rating: 2
Use personal anecdote instead of well-documented fraud much? Their practices are despicable.

RE: More
By YashBudini on 3/16/2011 7:53:43 PM , Rating: 2
A good way to say NewEgg feedback is chock full of complaints.

RE: More
By mindless1 on 3/18/2011 8:45:29 PM , Rating: 2
which means absolutely nothing because for every one person who complains you will not see all the others posting "I received my rebate". All it signifies is that OCZ has offered a lot of rebates over the years.

RE: More
By YashBudini on 3/20/2011 5:14:44 PM , Rating: 1
The sheer number of complaints dwarfs all the others.

"All it signifies is that OCZ has offered a lot of rebates over the years. "

And they aren't the only ones, so much for that theory.

RE: More
By mindless1 on 3/18/2011 8:47:28 PM , Rating: 2
Well I wasn't going to mention it but I admin a reasonably popular web deals site so yes I do have a pretty large customer base that I draw from.

What usually happens is someone who can't walk and chew gum at the same time, also can't do something as simple as following bog standard directions on a rebate form, then they SWEAR they did when they really didn't. They are just too conceited to even double check before sending it in, then "assume" they must have done it right.

The funny thing about these people is they usually have more trouble with different manufacturers, sellers and rebate houses too. The common denominator is the customer in most cases, not OCZ. Hint: You don't mail or submit the info to OCZ, you do so through a rebate house that handles lots of companies and THEY qualify or disqualify rebates so if other manufacturers or sellers using them don't seem equally bad to you, again it's a case of looking at the common denominator which is individuals who can't do something as simple as sending in a rebate without screwing it up somehow.

RE: More
By YashBudini on 3/20/2011 5:21:13 PM , Rating: 2
can't do something as simple as following bog standard directions on a rebate form

So you're suggesting the OCZ customer is typically stupider than average? You're going with that, based on all your years of research and documented proof?

Hint: You don't mail or submit the info to OCZ, you do so through a rebate house that handles lots of companies

Such as?

Really low?
By GuinnessKMF on 3/15/2011 11:34:49 AM , Rating: 3
Is it just me or is this a really low price? It might be due to the fact I read a lot of DailyTech articles but Indilinx seems like a pretty big player in the SSD market. Before SandForce, Barefoot controllers were the fastest consumer SSD controllers. I can't imagine they've just been sitting around doing nothing.

The way I see it, the SSD market will only continue to grow, mobile, desktop, server, computing benefit greatly, as costs drop and these drives are embraced in more systems.

This looks like a really good move by OCZ.

RE: Really low?
By GuinnessKMF on 3/15/2011 11:42:37 AM , Rating: 2
Before someone calls me out on the "fastest consumer". I just meant it was faster than marvels, as Intels controllers were too expensive for *most* consumers.

RE: Really low?
By mars2k on 3/16/2011 11:31:46 AM , Rating: 2
Not just the IP and the team, the patents. Seems like a really good deal for OCZ to me too.

RE: Really low?
By bug77 on 3/15/2011 12:20:54 PM , Rating: 2
They're fabless, OCZ basically paid for the IP and the team.

RE: Really low?
By GuinnessKMF on 3/15/2011 12:59:03 PM , Rating: 2
People have paid more for less tangible products in this sector before. Anyway I hope it pays off for them, I like the idea of there being a lot of competition and leader churn in this market ... get those SSD prices down and speed/storage up!

Finally true?
By microAmp on 3/14/2011 9:31:48 PM , Rating: 2
"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki
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