The computer industry is still growing despite the fact that some PC makers are unable to hit previously high profit margins. Notebooks continue to be very popular and have reached a milestone.
IDC reports that notebook shipments have surpassed desktop shipments for the first time. In Q3 2008, notebook shipments were 55.2% of the PC market. IDC says that the record setting ratio was helped by a record number of notebooks shipped during the quarter. Netbooks have been making up a significant portion of computer shipments, which would have helped the ratio as well.
In Q3 2008, over 9.5 million notebooks were shipped in the U.S. for 18% growth year over year and quarter over quarter. Data shows that all leading computer venders shipped greater numbers of notebooks during the quarter. In fact, DailyTech reported in September that Apple had set record sales numbers with many of the sales being notebooks.
According to IDC data Sony, Acer, and Lenovo each exceeded 65% notebook to desktop ratio for shipments during the quarter. Based on the strong growth in the U.S. notebook market some new vendors are coming to America including ASUS and Samsung. Samsung is reentering the U.S. market, but ASUS has been here for a while with its Eee netbooks and other notebook systems.
IDC manager David Daoud said in a statement, "The consumer market continued to be the top driving factor in the notebook offensive but the commercial sector played a critical role too. The consumer market has long favored notebooks, with mobile ratios exceeding the 70% mark. So it is clear that the small and mid-markets, as well as the enterprise and public sector buyers, are seeing good value in mobility. Looking ahead, while mobility will remain a leading growth factor, the economy will be a major wild card in the short to mid term. Prolonged economic tension could have an adverse effect on the PC space leading to reduced growth, but the good news is that virtually every buyer considers PCs as must-have products and not a secondary wish-list items."
The end of 2008 is building to potential record levels for the consumer electronics industry including the PC industry. While overall holiday sales are expected to be at the lowest level since the early 1990's, consumer electronics sales are expected to grow by a healthy percentage this holiday season.
A recent study by the CEA concluded that consumer electronics sales would grow by about 3.5% this holiday season. The average consumer will spend $1,473 over the holidays on food, gifts, and decorations. The study also found that consumer electronics devices held four of the top ten spots on most wish lists behind world peace. Another research firm called TNS Retail Forward says that consumer electronics will grow over the holiday season as well by about 4% while the overall retail industry will only see 1.5% growth.
With notebook computers in the second spot on top 10 wish lists for most adults, computer makers may be in position for significant holiday sales. That is assuming of course that the economy doesn't fall further from its current state.