Yesterday during Apple's press
conference concerning antenna/reception
issues with the iPhone 4, Steve Jobs tried deflect attention away
from the device and assert that it was an industrywide problem. Jobs
went on to show videos of various phones from competing manufacturers
succumbing to attenuation problems when held in a certain way (you
can catch the entire presentation here).
By doing this, Jobs made it seem to the
untrained eye that this isn't an Apple-specific problem, but just a
fact of life for users of smartphones given today's technology.
Not surprisingly, two of the companies
that were the subject of Jobs' "See, we aren't the only ones
having problems" demonstration are fighting back hard. The first
to respond was none other than Nokia:
is a complex subject and has been a core competence at Nokia for
decades, across hundreds of phone models. Nokia was the pioneer in
internal antennas; the Nokia 8810, launched in 1998, was the first
commercial phone with this feature.
invested thousands of man hours in studying human behavior, including
how people hold their phones for calls, music playing, web browsing
and so on. As you would expect from a company focused on connecting
people, we prioritize antenna performance over physical design if
they are ever in conflict.
antenna performance of a mobile device/phone may be affected with a
tight grip, depending on how the device is held. That’s why Nokia
designs our phones to ensure acceptable performance in all real life
cases, for example when the phone is held in either hand. Nokia has
invested thousands of man hours in studying how people hold their
phones and allows for this in designs, for example by having antennas
both at the top and bottom of the phone and by careful selection of
materials and their use in the mechanical design.
RIM co-CEOs Mike Lazaridis and Jim
fired back after their crown jewel, the BlackBerry Bold 9700, was
shown to be susceptible to dropped bars:
to draw RIM into Apple's self-made debacle is unacceptable. Apple's
claims about RIM products appear to be deliberate attempts to distort
the public's understanding of an antenna design issue and to deflect
attention from Apple's difficult situation. RIM is a global leader in
antenna design and has been successfully designing industry-leading
wireless data products with efficient and effective radio performance
for over 20 years. During that time, RIM has avoided designs like the
one Apple used in the iPhone 4 and instead has used innovative
designs which reduce the risk for dropped calls, especially in areas
of lower coverage. One thing is for certain, RIM's customers don't
need to use a case for their BlackBerry smartphone to maintain proper
connectivity. Apple clearly made certain design decisions and it
should take responsibility for these decisions rather than trying to
draw RIM and others into a situation that relates specifically to
It appears that Apple has opened up a
whole new can of worms with its press conference, so we wouldn't be
surprised if other phone manufacturers start piling on shortly.
quote: [blind faith] is a very, very powerful thing.
quote: even the iphone owners themselves will not admit they have signal issues out of "pride" it appears.
quote: why does it matter so much too you that other people do buy iphones and like them?
quote: In our stores, 80% of the iPhone 3GS users walked out with a case. iPhone 4 has a radically new design. None of the old cases fit. Since we didn't show it to anybody, none of the new cases were ready, and we can't make enough bumper cases. So in our stores, only 20% of people are going out with a case, and I think that has something to do with this disparity
quote: Microsoft could have a field day with this
quote: But Microsoft is no longer a force in computing or cell phones, sometimes people forget that
quote: Microsoft gave up on Windows Mobile a few months ago to focus all of their efforts on their upcoming Windows Phone 7 OS
quote: I said "force" in computing... Microsoft will still be around, just like IBM is still around, but as their marketshare fades away for Apple devices
quote: Yes, Microsoft continues to shrink, Apple is now growing 34% faster than Windows, so the generational change that everyone dreamed of years ago is happening.
quote: So let's all be glad Microsoft can no longer harm society's productivity
quote: You can get started here: http://developer.apple.com/
quote: Microsoft could have a field day with this... Candy coat your turds and claim you do no wrong.
quote: They WILL redesign and fix this and release it next year.
quote: When was Microsoft's press conference explaining why they KILLED the Kin phones? Microsoft made a phone so bad... they stopped selling it after 2 months.
quote: Apple made a "faulty" product that bloggers, and only 2% of real people have a problem with.
quote: The "Kin" was not a main product line, it was to test the waters with a product geared towards social networking.
quote: Today, Apple is far and away the leader in servers, pcs, music, tablets and phones.
quote: But keep in mind everything you use today in tech was because Steve Jobs brought it to the world
quote: But keep in mind everything you use today in tech was because Steve Jobs brought it to the world. You wouldn't even be reading this message without Steve's NeXT machine don't forget.
quote: as mentioned above, Apple users will gladly buy a lemon, knowing its a lemon, if it's this years hot new thing to be seen at Starbucks with.
quote: So these instructions from Nokia giving instructions as to how hold your phone so as to not cause loss of signal are fakes?
quote: Contact with antennas affects the communication quality and may cause the device to operate at a higher power level than otherwise needed and may reduce battery life.
quote: Nokia's reference is more of a disclaimer for if you happen to hold the phone in a way that 90% of the world does not.
quote: I doubt anyone sees Steve or Apple as arrogant
quote: yes, and the iPhone 4 is less than 0.55%
quote: so it's good that Apple explained the iPhone 4 is the best in the world and other smartphones have far more problems.
quote: It's good that Apple had the balls to show the world all other smartphones have the same problem
quote: but for RIM and Nokia to respond as if their phones were magic and defied normal RF behavior just pisses me off.
quote: In Apple's test shots of competitor phones, they highlight the area of the phone that contains the antenna, then when they demonstrate signal droop they hold it in a way that specifically covers that area as opposed to using an identical grip with all products. This above all keeps me from buying into their conclusion.