Buy a phone and get all the free music you want for a year, and keep it -- its magic
At the Nokia World 2007 Conference in Amsterdam, The Netherlands, Nokia held a wild announcement.
The company unveiled its new "Comes With Music Program," which offers something
unprecedented -- free music from "million of artists" in the "past,
present, and future" for anyone who purchases a Nokia device. Better
yet consumers get to keep any or all of this music, for free, forever.
The deal, which sounds somewhat akin to a golden ticket from Willy Wonka, is entirely real, Nokia assures.
Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia elaborated: "We set out to create the music experience that people are telling us
they are looking for - all the music they want in the form of unlimited
downloads to their mobile device and PC. Even if you listened to music 24 hours a day, seven days a week, you
would still only scratch the surface of the music that we're making
available. Comes with Music fulfills our dream to give consumers all the
music they want, wherever they want it, while rewarding the artists who
create it."
Universal Music Group, whose owner recently snubbed Apple Inc.'s iTunes is already onboard for launch. Nokia reports it is in talks with all other major record labels.
UMG CEO
Lucian Grainge emoted, "It's fantastic to work with Nokia on Comes With
Music. We feel it's an innovative way for people to discover and
enjoy new
artists, while at the same time having access to the amazing depth of
the Universal catalog. Comes With Music allows our artists to reach new
audiences in a very easy and affordable way."
Where the money for this feel good frenzy is coming from is unknown,
but there must be a lot of it involved to have UMG so happy go lucky.
Details concerning how Nokia is going to implement this program or its
financial agreements with the record labels are scant, but Nokia is
backing the service with some big press.
Likely the consumer won't care much, as it sounds like they're about to
get an unprecedented deal. Past free legal music services, such as the
recently launched SpiralFrog relied on advertisements. For this one all you need is a phone, for a year of downloading free love.
Forget the iPhone, with a deal like this Nokia phones might be the top sellers next year.
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