Print 20 comment(s) - last by Azethoth.. on Oct 22 at 11:09 PM

Nokia continues to show off unique ways to differentiate its smartphones

From colorful body designs to an industry-leading camera, Nokia Oyj.'s (HEX:NOK1V) device division -- now officially a subsidiary of Microsoft Corp. (MSFT) -- has seemed a step ahead of the competition in terms of device differentiation.

The latest leaked images of the upcoming Lumia 1520 "phablet" (phone-cum-tablet) show that trend continuing.  The 6-inch smartphone isn't exactly a revolution form-factor-wise, and its hardware...
  • quad-core Qualcomm Inc. (QCOM) Snapdragon 800 SoC
  • on-die LTE (via Snapdragon chip)
  • 2GB of RAM
  • 32GB of storage
  • 20-megapixel rear-facing camera
  • 6-inch 1080p (1920x1080 pixel) display strong, but by no means exclusive.

However, Nokia has a rather unique accessory for the device, shown in the latest pics dubbed "Treasure Tag".  You can attach this accessory to your keychain and other precious items you tend to lose, and then locate them using an NFC (near-field communications) enabled app on your Lumia.

In addition to the Lumia 1520 and its Treasure Tag, the latest leak -- courtesy of EV Leaks -- shows a picture of a small, colorful iPod Nano-like MP3 player dubbed the "Nokia Guru".  Both devices are expected to be unveiled at a Nokia-Microsoft press event in Abu Dhubai on Tuesday.

In related news, Nokia reportedly sold 8 million Lumia Windows Phone devices in Q3 2013, according to a report in The Wall Street Journal.  Nokia-Microsoft are gunning for Apple, Inc.'s (AAPL) number two spot.  While they have a long way to go before they pass the popular iPhone, they already have achieved that goal in a handful of countries, such as India, and has achieved double-digit market share in some European nations.

Sales of 8 million in Q3 would be modest growth from the 7.4 million Lumias Nokia moved in Q2 2013.

Sources: EVLeaks on Twitter, WSJ

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1 guess
By Motoman on 10/21/2013 12:36:59 PM , Rating: 2
1 guess as to where Anthony Weiner would put his Treasure Tag.

RE: 1 guess
By Reclaimer77 on 10/21/2013 1:03:17 PM , Rating: 5
That would be the Treasure Tag Mini.

By nafhan on 10/21/2013 1:10:10 PM , Rating: 2
What's the range on this? I looked into getting some NFC stickers for my keys. I ended up deciding that if I'm within 10cm of my keys (typical NFC range), I've already found them. So, I didn't look into it further.

Maybe the fob is a battery boosted non-passive NFC chip or something, that'd be interesting...

RE: Range?
By nafhan on 10/21/2013 1:14:01 PM , Rating: 3
...and "let me Google that for you". :/

It looks like they actually work via Bluetooth and maybe use NFC for pairing or something. You definitely aren't doing any locating via NFC like this article indicates. The below article has better info and links to the FCC filing:

Quite impressive
By Adelina on 10/22/2013 4:49:01 AM , Rating: 2
I just watched the presentation of the Nokia Lumia 1520 and I´m impressed. It´s going to be a serious competitor for the iPad:

I really like the camera and the storytelling app is really nice. Let´s see if the iPad which should be released today will be as good as Lumia 1520.

RE: Quite impressive
By Adelina on 10/22/2013 6:00:55 AM , Rating: 3
Sorry for the typo, I meant to say 2520

By Reclaimer77 on 10/21/2013 7:28:37 PM , Rating: 2
"Is worthless! It's a gimmick!! whaaa whaaaaaa!!!"

Ignorant iTard.

See, when you aren't 100% invested in being the worlds biggest tech douche, you can make use of new technologies in useful and interesting ways.

By Azethoth on 10/22/2013 11:09:59 PM , Rating: 2
So you just came out as an ignorant iTard. Have some pride man and upgrade to iEnthusiast or something. iTard is for poor people.

By retrospooty on 10/21/2013 12:30:28 PM , Rating: 2
I cant remember what movie it was from, but the line was classic.

/ "Oh, please, OH PLEASE St. Anthony, help me find my freegin KEYS! "

I am a lost cause
By ie5x on 10/22/2013 3:20:46 AM , Rating: 2
Too bad I won't be able to find my cell phone with it which I have a habit of misplacing :(.

I would love to have the exact opposite of this. If only I could push that button on the key ring accessory to make the cell phone howl.... wait! let me go patent that before anyone else does!

Same as Tile?
By BillyBatson on 10/22/2013 4:26:35 AM , Rating: 2
Wasn't this same tech on kickstarter just recently? I think it's called Tile. Same thing but new name.

bright colors? really?
By Argon18 on 10/21/13, Rating: -1
RE: bright colors? really?
By crispbp04 on 10/21/2013 1:41:09 PM , Rating: 5
Referring to the OS as "Windows Mobile" clued us in to how irrelevant your opinion is.

RE: bright colors? really?
By Argon18 on 10/21/13, Rating: -1
RE: bright colors? really?
By themaster08 on 10/21/2013 5:12:11 PM , Rating: 5
Shut up.

RE: bright colors? really?
By mchentz on 10/21/2013 5:33:53 PM , Rating: 3
I honestly think your an Idiot.

RE: bright colors? really?
By troysavary on 10/21/2013 2:15:52 PM , Rating: 2
Does the fact that Windows Phone is growing marketshare while iOS is shrinking bother you THAT much?

RE: bright colors? really?
By Argon18 on 10/21/13, Rating: -1
RE: bright colors? really?
By themaster08 on 10/21/2013 5:18:50 PM , Rating: 4
Both crappy products for confused fanboys.

Seeing Linux destroy the crap products from MS and Apple brings me great joy as a matter of fact
Pot, meet kettle.

RE: bright colors? really?
By Belegost on 10/21/2013 3:46:14 PM , Rating: 3
I know, colors are scary, they chip away at your manliness. They might even give rise to emotions...

For the rest of us who are emotionally secure enough to admit it - colors are fun. I'm 33, dad with 2 kids, my phone is cyan, and I have received a lot of compliments on it.

Cool tags that help me find my keys from my phone (or find my phone from my keys) - sounds good to me if the price is reasonable. The fact that I can get them in colors is a bonus (and black is probably available)

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein

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