Auto fans willing to test the electric vehicle waters have a
lot to be happy about. With the Chevy
Volt , the Tesla Roadster, the $300,000
Lightning GT, and many
other electric models from various automakers seeing consumer production
within 2 years, many will finally be able to pique their curiosity about the
electric experience.
Fans of Tokyo-based Nissan Motor Co. and French partner Renault SA will only
have to wait a little bit longer with the company bringing electric cars to the
U.S. and Japan in 2010 in time to compete with the production
Chevy Volt. Nissan also announced that it would enter the worldwide
electric car fray in full with a global release in 2012.
Now there's new word from the company that those living in Portugal will get to
enjoy an electric car a bit earlier. Nissan and Renault announced a new
special partnership with Portugal's government to bring its electric cars to
the nation a year early in 2011. Carlos Ghosn, chief executive of the
French and Japanese pair of auto manufacturers, and Portuguese Prime Minister
Jose Socrates announced the partnership Wednesday, with PM Socrates saying that
the government would take an active role in promoting the vehicles and making
them easier to fuel.
Fortunately for other auto fans outside the U.S. and Japan, Portugal is not
alone in receiving the cars early -- Israel and Denmark will get them as well
in 2011. Project Better Place, based in Palo Alto, Calif., is promoting
their mass marketing.
While other companies are splitting their energy between hydrogen fuel cell
vehicles and electric cars, Nissan is forsaking fuel cells to focus purely on
electric cars. Nissan Senior Vice President Minoru Shinohara states,
"We are feeling more strongly than ever that we must speed up our
development of electric vehicles."
Nissan is in talks with parking lot and railway companies to build charging
stations across Portugal as a part of an improved infrastructure, which it
hopes to also deploy in the U.S. and Japan to support the vehicles. While
it’s easy to plug-in at home, the new charge stations would quickly charge the
vehicle's batteries when taking longer trips, helping it continue gas-free
operation and saving the driver valuable dollars (or euros).
Proponents of electric cars, including manufacturers like Nissan, are also
pushing for electric car perks like tax breaks, preferential highways lanes and
other incentives from the government in U.S., Portugal, and abroad.
Nissan worries that the higher price will leave many customers viewing the cars
as an expensive experiment, but it feels given the proper support, they will be
well received.
Yasuaki Iwamoto, auto analyst with Okasan Securities Co. says the electric car
market is a tough sell. He states, "It's still a very new technology
and so much remains to be seen. It's unlikely people are suddenly going
to switch in big numbers from gas-engine vehicles."
Portugal, like its neighbor Spain, may be an ideal place for the vehicles as it has embraced green technology, especially
wind and solar. Says Mr. Socrates, "This agreement with
Renault-Nissan will place Portugal also on the front line in terms of
sustainable mobility with zero-emission vehicles. Promoting electric cars
in Portugal will reduce our dependence on imported oil and will contribute to a
cleaner environment."
Mr. Shinohara says prospects are looking good in Japan as well, with the
average driver only commuting just 12 miles thanks to the high population
density.
Nissan has conspicuously not announced deals of how its electric cars will
operate. Whereas GM and others have extensively detailed their upcoming
models, Nissan is an enigma. Will their cars support gas tank fueled
generators? What will the range be? No one knows outside Nissan,
and the company is remaining quiet.
However, whatever the car it delivers, it can expect fierce competition from
other national brands in its homeland. Fuji Heavy Industries, which makes
Subaru cars and Mitsubishi Motors Corp. will both launch electric vehicles in
Japan in 2009. Mitsubishi's vehicle goes 99 miles on a charge, while
Subaru's goes 50 miles. These ranges may be too light for rural U.S.
drivers, but they work well for packed Japan.
Mitsubishi will be also selling models in the U.S. in 2009, hoping urban buyers
in particular snatch up the gas-free auto. It plans to deploy in Europe
in 2010, beating Nissan to the market by a year in Portugal/Denmark and two
years in the rest of Europe.
One thing is known about the Nissan vehicles -- they will sport lithium ion
batteries. The batteries will be produced by Automotive Energy Supply
Corp., a joint venture between Nissan
and Japanese electronics maker NEC Corp. to produce batteries for electric
vehicles, headed by President Masahiko Otsuka.
Nissan/Renault's singular focus on electric and its interesting focus on
infrastructure may end up carrying it to success.