Nissan wants to stop sourcing hybrid components from rival Toyota
Hybrids are in demand around the world today as many governments offer rebates and incentives to get consumers to buy cars that get better fuel economy. Most of the world's automakers are working on hybrid and electric vehicle technology.
Nissan offers a hybrid Altima in the U.S. that uses components that it sources from rival Toyota. Reuters reports that Nissan has said it will develop its own hybrid vehicle technology so it can stop sourcing components form Toyota. Nissan says that it will use its own hybrid technology in a version of its home market Serena minivan in 2011.
Nissan also said that it plans to offer its own luxury car in the Japanese market in 2010 using its hybrid technology. Reuters reports that Japanese carmakers are under pressure to offer hybrid cars in Japan despite the fact that many Japanese automakers were set on working towards full electric vehicles. The hybrid vehicle is now becoming a stepping stone on the road to full electric offerings.
Analyst Yoshihiko Tabei from Kazaka Securities said, "The plan underscores the increasingly difficult outlook for relying on electric cars as mainstay products so soon. Nissan's long-term focus will probably remain on electric cars, but it needs hybrid cars as bridge products for the next decade or so."
Reuters quotes a Nissan spokesperson saying that the company is considering various options for hybrid technology, but has not decided on plans past the luxury vehicle launching next year. Nissan has previously stated that it plans to begin offering full electric vehicles for sale in Japan and the U.S. in 2010 with global roll out in 2012.
Analysts report that Nissan moving from hybrid technology sourced from Toyota to its own technology won’t really save large sums of money for the automaker, but will help Nissan cultivate its technological development and secure a stable supply of hybrid components. Hybrid vehicles are big sellers in Japan with the Prius topping the Japanese sales charts in May.
Tabei said, "Developing on its own will help Nissan build its technology and data, which will be key to enhancing electric cars in the future. There is also some risk in keeping the supply of core components in the hands of a competitor."
"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
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