Print 25 comment(s) - last by Milliamp.. on May 31 at 3:14 PM

Nissan touts the "green" benefits of its Leaf EV

Nissan says that it has reached a milestone with its all-electric Leaf hatchback. The company reports that it has sold its 50,000th Leaf in the United States to a couple from Dallas, Texas. Worldwide, the sales tally has climbed to nearly 115,000 Leafs.
Nissan says that sales in the Dallas-Fort Worth region were up 50 percent year-over-year, due in part to a new $2,500 state rebate and the company's “No Charge to Charge” campaign which gives Leaf drivers free access to public charging stations around the state (owners that purchased new Leafs after April 1, 2014 get free public charging for two years).

"With 'No Charge to Charge,' the new EV tax credit and enthusiastic new owners like the Bolt family, Dallas is poised to climb the ranks of leading LEAF sales markets," explained Toby Perry, director, EV Marketing for Nissan. "Texas is a great indicator that the right mix of customer awareness and strategically placed charging can lead to rapid EV adoption, and we expect to use that model to grow our sales in markets across the U.S."
The Nissan Leaf is priced at $28,980 before a $7,500 federal tax credit (and any applicable state credits/rebates) and can travel up to 84 miles on a charge (the EV is rated at 114 MPGe). Mainstream competitors like the Chevrolet Spark EV ($26,685) and Ford Focus Electric ($35,170) are rated at 82 miles/118 MPGe and 76 miles/115 MPGe respectively, and haven’t seen nearly the same success in the market as the Leaf.
Other mainstream competitors like Fiat have downright balked at EVs, with current Fiat Chrysler Automobiles CEO Sergio Marchionne recently stating, "I hope you don't buy [a Fiat 500e] because every time I sell one it costs me $14,000.”

Source: Nissan

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Tempting to lease one of these
By tayb on 5/26/2014 11:09:52 AM , Rating: 2
It is tempting to lease one of these. Right now it's $199/month but I've seen them as low as $99. No concerns about the lifespan of the battery, incredibly cheap monthly rate, and no fuel or maintenance costs.

The price is favorable to some of the cheapest ICE vehicles on the market. Even a Kia Rio, the cheapest car I know of, is about $170/month lease.

It's not useful as the only car in the house but if your significant other has an ICE vehicle this could be a great secondary commuter car. Starting to get very tempting.

RE: Tempting to lease one of these
By mars2k on 5/26/2014 2:47:09 PM , Rating: 2
Kudos for your take on this. I'm from Dallas and I'm thinking the charging stations are 84 mile apart. Don't know if I've ever even seen a charging station there.
Another financial facet, if you lease to whom would the incentive accrue?

RE: Tempting to lease one of these
By Solandri on 5/26/2014 4:23:18 PM , Rating: 1
My lawyer bought one. He drives a Cadillac Navigator, doesn't believe in EVs or green energy. But he did the math. Between the federal and state tax credits, some additional dealer incentives, and the free charging (he bought before April 1), it ended up costing him less than $10k. He considered that to be close enough to free, and made an impulse buy. I saw him driving it a couple times, but after the first month I've always seen him in his Navigator.

So remember that next April. The check you're sending to the government will help pay for 2/3rds of a $29k toy for a guy making over $200k/yr. I'm all for funding research into EVs, but this is just not the right way to do it.

RE: Tempting to lease one of these
By marvdmartian on 5/27/2014 8:02:58 AM , Rating: 2
Did you mean a Cadillac Escalade? Or a Ford Navigator? Unless the two companies got together, and made some weird Frankenstein version?? LOL

By Brandon Hill on 5/27/2014 8:26:47 AM , Rating: 2
You mean Lincoln Navigator? ;)

RE: Tempting to lease one of these
By Shig on 5/27/2014 6:30:51 PM , Rating: 2
The government is subsidizing technology that uses less oil, this is smart. Please get with it.

RE: Tempting to lease one of these
By Solandri on 5/28/2014 5:40:39 PM , Rating: 2
I am not questioning subsidies for the technology. I'm questioning the form of the subsidies and how effective they are. As currently implemented, the subsidies encourage a technology which probably isn't commercially ready at at this price point, and it favors the rich more than the middle class and poor (tax credits do that).

A flat price subsidy would eliminate the pro-rich bias. Better yet, get rid of the subsidy and just spend the money on government research grants for battery technology. The government should be trying to improve technologies and make them cheaper, not trying to make end-products sell.

Your attitude is the unconditional "if it's green it must be good" thinking that will ruin the economy. There is a legitimate reason to subsidize EVs (to offset externalized costs of pollution from ICE cars). But the current subsidy structure does not accomplish that in a uniform manner.

Glad that EV sales are good
By abzillah on 5/26/2014 5:07:30 PM , Rating: 2
There is demand for EV, and I'm glad. As the technology matures and more R&D is done, hopefully we can have EV's that will travel 200+ miles and be competitively priced.
100 miles in one day will cover about 90% of my travel. Having a 200+ mile range will cover 99% of my drive.

RE: Glad that EV sales are good
By Keeir on 5/26/2014 5:51:14 PM , Rating: 3
While you numbers are reasonable, I find that most individuals don't really understand how far they drive in a given day.

After owning a Volt for almost a year now, I have an even greater aweness of how far I drive in a given day.

There were only 2 days in the last 334 that I drove more than 100 miles between overnight charging. However, since one of those was a very important job related issue, I can understand why someone wants a car that covers 100% of days, not just 99% of days.

There is already an "EV" that has 200+ mile range. Its called a Volt. Based on my real usage on the past 11 months, I've reduced my consumption of gasoline by 95.5% from my previous car and 91% versus a Prius, while retaining the ability to drive as far as I want in a given day. As a bonus, when I forget to recharge it... it still goes (the source of most of the gasoline usage).

RE: Glad that EV sales are good
By abzillah on 5/27/2014 12:22:33 PM , Rating: 2
That is true, the Volt does go over 200 miles.
I guess I was thinking of a battery powered only car, small like the fit to hit 200 miles.

If the fit can hit 150 miles, it would be enticing, and when I need longer range, I could just rent a car for a day or two.

RE: Glad that EV sales are good
By Dorkyman on 5/27/2014 1:44:23 PM , Rating: 2
The Volt is the only technology I'd consider buying. With the Leaf I'd suffer from the very real malady called Range Anxiety.

And I wouldn't ever plug in. I'm too lazy. That Volt variant better have autocharge, whatever that will turn out to be in the next few years.

RE: Glad that EV sales are good
By Keeir on 5/28/2014 12:21:00 AM , Rating: 3
Well... since when I plug-in I covert .75 gallons of gasoline to 6 kWh of electricity, I say ~2.25 for roughly a 15 second task. I end up "saving" time because I don't have to go to the gas station.... but whatever.

Remembering to plug-in is essentially paying myself 540 dollars/hour. Autocharge would be great too... but its really not a huge deal to remember to plug in... like locking the car or closing the garage door.

Does she come with the car?
By peterrushkin on 5/26/2014 11:19:41 AM , Rating: 1
if she did it would be very tempting

RE: Does she come with the car?
By Reclaimer77 on 5/26/14, Rating: -1
By peterrushkin on 5/26/2014 5:06:53 PM , Rating: 3
Right, like you have better? The amount of time you spend on this site just lets me know and everyone how much you spend IRL.

So with that said, how much time you spend away from your SO. Is she a 2 then?


RE: Does she come with the car?
By kickoff on 5/28/2014 10:40:26 PM , Rating: 2
Reclaimer, so you're a greek god? And you only date Aphrodite? I'd love to see your definition of a 9 or 10 if you think she's a 4.

Methinks you're reach exceeds your grasp. LOL

Parking meters as charge stations?
By Milliamp on 5/31/2014 3:14:21 PM , Rating: 2
I wonder if city parking meters could be converted to electric charge stations? You put money in them to park and to provide electricity to your car while parked there.

It would serve to discourage people from not putting money in the meters as well as giving additional convenience to EV owners.

Even if there was an additional cost to charge while parked it would be insignificant compared to gasoline costs so not a big deal.

for perspective...
By Griffinhart on 5/26/14, Rating: -1
RE: for perspective...
By purerice on 5/26/2014 12:45:58 PM , Rating: 2
... and more than Tesla, so what?

You seem to know little about Edsel or its failures, just that it ultimately failed.

Edsel: released into mature market
Leaf: released into non-existent market

Edsel: popular but sales cannibalized other Ford sales
Leaf: see above

Edsel: marketing cutbacks, redundancy, recession lead to closing
Leaf: see above

The Leaf has had troubles but not the least of which is that the market for that type of vehicle is just starting to emerge. There is no doubt that Nissan makes a lower profit on Leafs than similarly priced Nissans. There is no doubt that the discrepancy in profit margins shrinks every year. Until then, Nissan is just as happy viewing the Leaf as consumer-funded R&D.


RE: for perspective...
By Griffinhart on 5/26/14, Rating: 0
RE: for perspective...
By Nagorak on 5/27/2014 4:41:03 AM , Rating: 2
Expectations matter a lot in how you interpret sales figures. Everything is relative. Let's take a hometown band which sells 200 seats in a night club. For them that's a great turnout. Meanwhile for a top tier rock band that would be an embarrassment.

If Nissan came out with a new version of the Versa or Altima and it sold 120K in 3 years, then that would be a complete bust, since those are supposed to be their mass market cars.

The Leaf was never expected to be a big seller, but rather something like a cutting edge tech demo. It's sort of similar to the original Prius or Honda Insight. Remember the original Prius which was basically just a souped up Echo? It wasn't a big seller either.

You can't just say X sales and X sales = failure. Expectations for the Edsel were obviously much higher.

As for how many would have sold without the tax credit: it doesn't matter. The tax credit exists to promote electric vehicles. It's working as intended. People who don't like the goals of the tax credit just can't help sharing their sour grapes over it.

Don't forget there was a tax credit for hybrids for a while. Now people are buying hybrids without them.

RE: for perspective...
By chripuck on 5/27/2014 8:35:12 AM , Rating: 2
Ford lost 2.8 BILLION dollars (in 2014 $) on the Edsel venture. Nissan may not be making tons on the Leaf, but it's a far cry from a failure.

RE: for perspective...
By aliasfox on 5/27/2014 10:39:32 AM , Rating: 2
You're forgetting that in 1957:
- There was no Honda, Nissan, Hyundai, Kia
- Toyota had just entered the market
- VW only sold the Beetle

The only major competition came from GM and Chrysler. The Big 3 commanded ~97% of the market (based on 1957 production figures at If Ford couldn't sell 40k units, it wasn't worth it to them.

These days, 40k/year is a reasonably respectable number, especially for a niche vehicle. For reference, no single VW model is expected to break 40k/year in the US with the exception of the Jetta and Passat.

RE: for perspective...
By overlandpark on 5/26/2014 2:02:52 PM , Rating: 2
Calm down. it was an accurate comparison. Also, I'm "pretty sure" he knows Edsel was a failure, which was the point. Your "you know little" doesn't hold water. I hear the dinner bell, so head out with the rest of the sheep for chow.


RE: for perspective...
By kickoff on 5/28/2014 10:48:16 PM , Rating: 2
Why is this sight, named DailyTech, in which one would expect to find pro-tech people full of troglodyte morons like you and griffinheart?

It's no fun to read DailyTech unless I have lots of energy because there is always some ass wipe with a strange agenda who is getting his rocks off criticizing new tech.

Dude, just drive your pickup and enjoy your life. I don't care what you do, why do you care if some of us like something different than you do?

"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki