Even a year after launch, the Nintendo Wii still remains a
hot item that rarely ever stays in retail stock –and comments from Nintendo of
America president Reggie Fils-Aime indicate that demand will once again
outstrip supply this holiday season.
“We have been sold out worldwide since we launched,” said
Fils-Aime to the Mercury
News. “Every time we put more into the marketplace, we sell more, which
says that we are not even close to understanding where the threshold is between
supply and demand.”
Fils-Aime adds that Nintendo is doing everything it can to
meet the demand for Wii, and that “The issue is not a lack of production.”
“The issue is we went in with a curve that was aggressive,
but the demand has been substantially more than that. And the ability to ramp
up production and to sustain it is not a switch that you flick on. We're
working very hard to make sure that consumers are satisfied this holiday, but I
can't guarantee that we're going to meet demand. As a matter of fact, I can
tell you on the record we won't,” said Fils-Aime.
In a previous story,
the Nintendo president said that holiday supplies of the Wii will be
“substantially more than the launch, substantially more than has been seen to
date ... given the level of demand and given the fact that the more we put in,
the more we sell, it is still going to be difficult to get your hands on the
Since launch, the Wii has topped the sales charts. NPD sales
data from August showed the Wii selling 403,600
units, while the Xbox 360 sold 276,000 and the PS3 130,600. The Wii also
became the fastest
selling console in history in the UK, and according to several sources,
Nintendo’s latest machine is now
the worldwide leader for the generation.
quote: Can you believe that in the IT industry a company can not react to demand volumes in a year time? Obviously it's not a "switch" from yesterday to tomorrow but 11 months lead time????? C'mon...
quote: Everyone pits the Wii against Xbox 360 and PS3 however it is quite evident that the Wii is not a direct competitor. Households might choose between the XboX 360 and PS3 but most of them is going to invest additionally into a Wii.
quote: Yes Wii does not have "Halo 3" type supergames
quote: I'm quite sure I understand the production technology enough to comment the issue.
quote: First of all I'm not "whining" as you put. I may seem to be "upset" that Nintendo is not increasing the production as I believe they could but in fact this is NOT what upsets me. I couldn't care less what they do.
quote: It seems you're not getting the Wii right. The Wii is a video game console. It competes with all other consoles - drectly. The same games (think Madden, NBA, etc) come out for the PS3, 360, and Wii.
quote: you don't seem to understand that the Wii as a product has significantly different capabilities than the PS3 or XboX 360
quote: The dodge viper and altima comparison would be better suited for comparing the 360 and PS2. Even though they're both cars, they're different classes of cars, just like different generations of consoles.
quote: a good, competitive product stifled by overwhelming demand and an inability to keep up with it.