The guys over at Engadget got a hold
of the Wii end caps (display fixtures located at the end of an
aisle) along with zany accessories such as Wii dog tags, lapel pins,
Also revealed are supposedly the
CompUSA markups for Wii systems,
accessories, and games.
MSRP in USD
Cost in USD
WII REMOTE CONTROL
WII POINTS CARD
WII CLASSIC CONTROLLER
WII NUNCHUK CONTROLLER
WII RAYMAN RAVING RABIDS
WII THE LEGEND OF ZELDA:TW
WII RED STEEL REVOLUTION
Nintendo has stated that it will make
a profit on every system sold,
which is not the modern day norm where
the system is the loss-leader. So clearly, Nintendo’s cost to
and ship the Wii is less than $237.50.
Still, a profit margin of just over
5% for the console is
nothing compared to 25% for a game.
This explains the increasingly
popular trend for retailers
to force bundles on consumers during a hot console’s launch
– the profits are
in the software, not the hardware.