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Low prices of smartphone apps, such as Angry Birds, may be a competitive risk against video game companies like Nintendo   (Source: mobilecrunch.com)
Nintendo U.S. Chief Reggie Fils-Aime believes most $1 or $2 smartphone games are "candidly disposable" and do not compare to the video game titles that Nintendo offers

Nintendo executive has recently stated that the low prices of smartphone games has become a threat to the video game industry. 

Reggie Fils-Aime, Nintendo’s U.S. chief, was interviewed by GameTrailers last week about the new Nintendo 3DS. During this interview, Fils-Aime was asked about the prices of Nintendo 3DS games versus the low prices of smartphone apps.

"I actually think that one of the biggest risks today in our industry are the inexpensive games that are candidly disposable from a consumer standpoint," said Fils-Aime. 

Nintendo 3DS games will be priced between $35 and $45 while most smartphone apps can be purchased for $1 or $2. While Fils-Aime considers smartphone games to be "disposable" GameTrailers brought up the wildly popular Angry Birds app, asking if the Nintendo chief thought this game was disposable as well. 

"Angry Birds is a great piece of experience, but that is one compared to thousands of other pieces of content that for one or two dollars I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars."

Fils-Aime believes that Angry Birds is one exception to the rule, but also mentioned that video game companies like Nintendo offer "more substantial portable titles."

"I actually think some of those games are overpriced at one or two dollars, but that's a whole different story," said Fils-Aime. 

The Nintendo 3DS, which is a brand-new portable game console that can produce 3D effects without using specialized glasses, will be available to buy on March 27 in the United States for $249.99.





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