Nintendo declared in a press release that it shipped its 100 millionth Nintendo DS as of March 6, 2009. The 100 million figure includes the combined sales of all versions of the Nintendo DS that have been sold including, the original Nintendo DS, the Nintendo DS Lite, and the Nintendo DSi.
According to Nintendo of America President Reggie Fils-Aime, "Consumers have shown their love for Nintendo DS - 100 million times over.” He also expressed his gratitude to Nintendo’s customers and reaffirmed Nintendo’s commitment to provide new experiences stating, "We are grateful that people of all ages continue to respond to our products, and we will continue to look for ways to please current gamers and create new ones."
One of the new experiences offered by Nintendo is the third iteration of the DS, the Nintendo DSi. Nintendo devoted a full paragraph for promoting the new DS in their press release. The Nintendo DSi launches in the United States on April 5 and includes two cameras and the ability to record, manipulate and play sound files.
According to the press release, 83 Nintendo DS titles have exceeded 1 million copies shipped as of December 31, 2008. Seven of these titles have topped 10 million. Nintendo proudly declared games like Nintendogs and the Brain Age series began a paradigm shift for the industry. Nintendo was able to grow the traditional audience for video games beyond young men to include girls, adult men, women and even seniors.
On top of the success enjoyed by their more innovative games, traditional game franchises like New Super Mario Bros. and Mario Kart continue to see success. In Nintendo’s own words Nintendo DS games demonstrate an "evergreen" quality. They frequently remain in the top-selling lists, months or even years after their launch.