Nintendo Wiis sold at the rate of nearly one Wii sold per second continuously since the Nov. 19 launch

In its first eight days of availability, Nintendo's Wii video game system sold through to more than 600,000 consumers in North America. According to Nintendo’s calculations from just its own first-party software and accessory sales, Wii instantly has become a $190 million business for NOA.

"Even with sales already in excess of 600,000 units, demand continues to exceed supply, as it's clear this is one of the 'gotta-have' products for the holiday season," says Nintendo of America President Reggie Fils-Aime. "We've shipped retailers several times the amount of hardware the other company was able to deliver for its launch around the same time -- and we still sold out. Given the inclusive nature of Wii game play, we're seeing this new form of video gaming is already a huge hit with gamers and newcomers alike. It continues to be a phenomenal launch."

After hearing about the massive number of Wiis that Nintendo was stockpiling for launch, many figured that finding the new console would be a walk in the park, especially compared to securing a PlayStation 3. What many are finding (or rather, not finding) is that Wiis are in rather short supply relative to demand. Nintendo is shipping a much greater supply of its consoles than Sony is of theirs, but that is not changing the availability situation. Wiis are selling out just as quickly as PS3s as soon as they hit store shelves.

According to GameStop’s data, attach rate for the Wii is around three games per console – better than the retailer expected and about double of that on PS3. It should come to nobody's surprise that The Legend of Zelda: Twilight Princess was attached to more than 75 percent of all Wii consoles sold, achieving sales of more than 454,000.

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