Nintendo Wiis sold at the rate of nearly one Wii sold per second continuously since the Nov. 19 launch
In its first eight days of availability, Nintendo's Wii
video game system sold through to more than 600,000 consumers in North America. According to Nintendo’s calculations from just its own
first-party software and accessory sales, Wii instantly has become a $190
million business for NOA.
"Even with sales already in excess of 600,000 units,
demand continues to exceed supply, as it's clear this is one of the
'gotta-have' products for the holiday season," says Nintendo of America
President Reggie Fils-Aime. "We've shipped retailers several times the
amount of hardware the other company was able to deliver for its launch around
the same time -- and we still sold out. Given the inclusive nature of Wii game
play, we're seeing this new form of video gaming is already a huge hit with
gamers and newcomers alike. It continues to be a phenomenal launch."
After hearing about the massive number of Wiis that Nintendo
was stockpiling for launch, many figured that finding the new console would be
a walk in the park, especially compared to securing a PlayStation 3. What many
are finding (or rather, not finding) is that Wiis are in rather short supply
relative to demand. Nintendo is shipping a much greater supply of its consoles
than Sony is of theirs, but that is not changing the availability situation.
Wiis are selling out just as quickly as PS3s as soon as they hit store shelves.
According to GameStop’s data, attach rate for the Wii is
around three games per console – better than the retailer expected and about
double of that on PS3. It should come to nobody's surprise that The Legend of Zelda: Twilight Princess
was attached to more than 75 percent of all Wii consoles sold, achieving sales
of more than 454,000.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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