Wii sales down 43% from 2008
The video game console wars are booming
right now thanks to price cuts across the board on the three major
game consoles. The introduction of the much cheaper PS3 slim was a
catalyst for the price cuts in the industry.
With the PS3 Slim
selling for $299, Microsoft quickly dropped the price of its Xbox 360
Elite to the same $299 price point. To make its console more
attractive Nintendo also announced a price cut. The price cut brought
the Wii
to a price of $199. At that price, the console still fell behind
the new PS3 as gamers finally started to buy the console in
significant numbers.
PC World reports that Nintendo has
been forced to cut
its full-year sales forecasts due to slowing sales of the Wii
console. Nintendo reportedly sold 5.75 million Wii's between the
April and September period. That number represents a 43% decline in
sales compared to the same period in 2008. Nintendo was forced to cut
sales forecasts for the period running April 2009 to March 2010 to 20
million consoles from its original prediction of 26 million.
PC
World reports that the significant drop in sales for the Wii can
be partly attributed to the lack of any new big name games for the
console. Nintendo is reporting sales of about $6 billion for the
period, a 35% decline from last year. The Nintendo DS sales remained
steadier than those of the Wii thanks in part to the launch of the
DSi console. Despite the new launch, sales of the DSi were down 15%
to 11.7 million units.
With the new breed of mobile phones
like the iPhone 3G and the glut of new Android devices hitting the
market with significant gaming prowess, sales of dedicated portable
console has to suffer. Many see the iPod Touch in its latest
iteration as one of the best mobile gaming platforms around and Apple
positioning the device for mobile gaming in a direct challenge to
Nintendo and Sony.
Nintendo also saw software sales for its
Wii and DS consoles decline. Wii software sales dropped 6% to 76.2
million units and sales of DS titles fell 16% to 71.1 million units.
Nintendo is already warning that it expects to end its fiscal year in
March of 2010 with sales and profits both down from 2008. Nintendo
expects overall sales of ¥1.5 trillion and net profit of ¥230
billion.
Those figures represent a decline of 18% compared to
the previous year. In May, Nintendo was forecasting sales during the
half year of ¥700 billion and net profit at ¥100 billion. Some
reports have surfaced that claim Nintendo is looking to launch the
Wii HD in early 2010. With sales of the existing console dropping
significantly, a refresh of the console to address one of the Wii's
biggest complaints would be no surprise. Many gamers complain about
the poor quality of the Wii graphics that lack HD capability when
both the PS3 and Xbox 360 support HD resolutions.
"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
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