Despite slowing sales, Nintendo doesn't have plans to lower the price of the Wii or DS
Nintendo has survived through a global recession and has no immediate plans to cut prices on the Wii game console or DS handheld console any time soon.
"The Wii is in the most unhealthy condition since it hit the Japanese market," Nintendo president Satoru Iwata recently admitted during a press conference. "The current condition in the Japanese market is not the one we want. A price cut in a difficult economy cannot really excite the market and drive up sales."
Iwata added that he doesn't think "a price cut is a good option" for Nintendo at the moment.
Both Sony and Microsoft have been forced to cut prices on the PlayStation 3 and Xbox 360 game consoles, while the Wii has remained the same price since its launch. The console, still priced at $249 in the U.S., is slowly becoming available on shelves after a couple of years of high demand, low supply.
However, thanks to the recent release of two exclusive game titles, the PS3 outsold the Wii in Japan in the month of March -- marking the first time in 16 months that Sony grabbed the upper hand against its domestic rival. Since its launch in late 2006, the Wii has sold more than 50 million units across the world.
The DS handheld console has consistently outsold the Sony PlayStation Portable, with the DSi, Nintendo's latest console, selling 600,000 units in the U.S. and Europe since its launch over the weekend. The console has sold more than 2 million units after being available five months in Japan.
The DSi launched after Nintendo saw the DS Lite begin to falter on the sales charts in Japan and the United States.
Even though the global economy has limited consumer spending, the game industry still sees strong sales numbers. Nintendo's efforts to cater to a wider variety of casual gamers -- especially compared to the Xbox 360 and PS3 -- has helped it through this turbulent time.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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