As unbelievable as it may sound, Nintendo Wii consoles are
still selling out from stores even though the system launched nearly 18 months
ago. In fact, according to comments made by Nintendo president Reggie Fils-Aime
to Wired, the
average Wii only sits idly on the store shelf for just an hour before it is
purchased.
"We are passionately upset about the lack of product
relative to demand," said Fils-Aime, also pointing out the interesting
fact that North America is the only territory in which demand is outstripping
supply. Apparently, Wiis are easily found on European and Japanese store
shelves.
Of the 1.8 million Wiis that Nintendo is producing every
month, 40 percent heads towards the Americas – and more are on their way.
Nintendo is ramping up its production even further, hoping to output 2.4
million Wiis a month starting this summer.
Nintendo is making a handsome sum from its brisk sales of
consoles, and has little reason to limit production. Nintendo posted its
financials for the fiscal year ending March 31, 2008, revealing sales of more
than 1.67 trillion yen, an increase of 73 percent over the prior year and
operating profits of more than 487 billion yen, a year-over-year increase of
115.6 percent.
Nintendo shipped 18.61 million Wii console to the global
market, bringing the worldwide total to 24.45 million since its debut in
November 2006. For its upcoming fiscal year, Nintendo forecasts global shipments
to hit 25 million.
Although the Wii figures are the best in the home console
space, Nintendo also has a stranglehold on the portable market. Nintendo
shipped 30.31 million DS systems worldwide, bringing the total worldwide
shipment to 70.6 million. By March 31, 2009, Nintendo forecasts shipments of an
additional 28 million Nintendo DS systems.
The games maker also released tie-ratios of systems to
games. The Wii currently sits at 6.07 games per system, and the DS has 5.24
games per unit.
As for whether or not an extra 600,000 Wiis produced per
month with allow the average unit to survive more than an hour of the store
shelf remains to be seen.