Shigeru Miyamoto  (Source:
Miyamoto wants gamers to have access to their Nintendo titles for a long time

Nintendo's game designer said he wants the company's video games to be seen as toys by its consumers. In other words, nostalgic representations of their childhood that they'll want to hold on to for a long, long time to come. 

Shigeru Miyamoto, Nintendo's head game designer, said that Nintendo's game ownership policy should be similar to that of a toy company, where consumers can buy a title and have access to it for years for both entertainment and sentimental purposes. 

Currently, Nintendo gamers can use the eShop to transfer digital titles between consoles like the Wii and Wii U, but the lack of a user account system for logging into different consoles means that all game licenses could be lost on a certain console if it's misplaced. 

"What's really important is viewing Nintendo almost like a toy company where we're making these things for people to play with," Miyamoto said. "As a consumer you want to be able to keep those things for a long time and have those things from your youth that you can go back to and experience again.

"I really want to retain that product nature of the games that we create so that people can do that and have that experience. To me that's something that's very important about entertainment itself. So from the approach of continuing to create things that are entertaining for people, that's an important direction for me that I want to maintain."

Miyamoto's statements come at a crucial time in the gaming industry where consoles are battling over used game policies. Specifically, the Xbox One is under the spotlight for employing a policy that will allow third-party publishers to opt out of used game sales. Both Microsoft and the publishers don't receive license fees on used game sales, but Microsoft was sneaky about the new policy by allowing third parties to make the decision on whether to ban the new games -- which puts them to blame instead of Microsoft for upset gamers.

PlayStation 4, on the other hand, will not have any new restrictions on used games, and the console won't need to go online in order to authenticate -- making it completely offline capable. This, among other reasons (speed and cost), has put the PS4 in a more favorable light than the Xbox One. 

Nintendo's latest console, the Wii U, hasn't had an easy time either. In fact, the failing console was to blame for Nintendo's missed profit expectations for the quarter ended March 31, 2013. Nintendo was able to report a small profit of 7 billion yen, but that's only half of the 14 billion yen that it had previously predicted. The gaming company also saw a wider operating loss than expected, coming in at 36.4 billion yen instead of the projected 20 billion yen.

Nintendo had also sold only 3.45 million Wii Us worldwide for the last fiscal year, which just missed Nintendo's projection of 4 million sales. The console was released in November 2012. 


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