Print 16 comment(s) - last by TakinYourPoint.. on Jun 15 at 8:31 PM

Shigeru Miyamoto  (Source:
Miyamoto wants gamers to have access to their Nintendo titles for a long time

Nintendo's game designer said he wants the company's video games to be seen as toys by its consumers. In other words, nostalgic representations of their childhood that they'll want to hold on to for a long, long time to come. 

Shigeru Miyamoto, Nintendo's head game designer, said that Nintendo's game ownership policy should be similar to that of a toy company, where consumers can buy a title and have access to it for years for both entertainment and sentimental purposes. 

Currently, Nintendo gamers can use the eShop to transfer digital titles between consoles like the Wii and Wii U, but the lack of a user account system for logging into different consoles means that all game licenses could be lost on a certain console if it's misplaced. 

"What's really important is viewing Nintendo almost like a toy company where we're making these things for people to play with," Miyamoto said. "As a consumer you want to be able to keep those things for a long time and have those things from your youth that you can go back to and experience again.

"I really want to retain that product nature of the games that we create so that people can do that and have that experience. To me that's something that's very important about entertainment itself. So from the approach of continuing to create things that are entertaining for people, that's an important direction for me that I want to maintain."

Miyamoto's statements come at a crucial time in the gaming industry where consoles are battling over used game policies. Specifically, the Xbox One is under the spotlight for employing a policy that will allow third-party publishers to opt out of used game sales. Both Microsoft and the publishers don't receive license fees on used game sales, but Microsoft was sneaky about the new policy by allowing third parties to make the decision on whether to ban the new games -- which puts them to blame instead of Microsoft for upset gamers.

PlayStation 4, on the other hand, will not have any new restrictions on used games, and the console won't need to go online in order to authenticate -- making it completely offline capable. This, among other reasons (speed and cost), has put the PS4 in a more favorable light than the Xbox One. 

Nintendo's latest console, the Wii U, hasn't had an easy time either. In fact, the failing console was to blame for Nintendo's missed profit expectations for the quarter ended March 31, 2013. Nintendo was able to report a small profit of 7 billion yen, but that's only half of the 14 billion yen that it had previously predicted. The gaming company also saw a wider operating loss than expected, coming in at 36.4 billion yen instead of the projected 20 billion yen.

Nintendo had also sold only 3.45 million Wii Us worldwide for the last fiscal year, which just missed Nintendo's projection of 4 million sales. The console was released in November 2012. 


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By sprockkets on 6/14/2013 10:01:33 AM , Rating: 3
Notwithstanding their current problems, if Shigeru Miyamoto dies/retires, Nintendo dies, period.

RE: .
By Motoman on 6/14/2013 11:04:36 AM , Rating: 1
Nintendo laid waste to the 360 and PS3 in the last generation of consoles by tapping into the casual gamer market.

Then they came out with the Wii U...and the casual gamer market looked at that and said "meh."

I don't know why casual gamers would be interested in that upgrade. In fact, I'm not sure what casual gamers would want above and beyond the original Wii. HDMI is nice...but for the type of games those people tend to play? Can't say it makes much difference.

Having said that, I would imagine that Nintendo can probably limp along on new Mario and Zelda titles for a while at least while they figure out what to do next. I think the Wii U is a victim of the success of the Wii - I think the Wii effectively hit market saturation and fits the needs of casual gamers so well that they see no reason to ever buy anything else. Which leaves Nintendo in a fairly odd position.

RE: .
By BRB29 on 6/14/2013 11:08:02 AM , Rating: 3
or they launched with a minimal set of games and hardly a marketing push.

RE: .
By Da W on 6/14/2013 11:24:12 AM , Rating: 3
Or they could just kill the Wii-u and come with an x-86 machine able to match the Xbox and PS4 in 1 or 2 years. They missed the boat with the specs, and being the last RISC cpu in the console market woN,t help to lure in developper either.

The idea of an HD Wii is good. Being able to use your Wii mote and nunchuck is good. The not much talked about retro controler might be the best controler i ever used. If you just clone the PS4 and add in Mario and Zelda then you have a winner.

But the gamepad... Useless, heavy, and adds a 100$ markup on the console. No need for that when you can just throw a free android or iOS app and let people use their own tablet with your console.

RE: .
By Motoman on 6/14/2013 11:43:48 AM , Rating: 2
I don't think they care about the traditional gamer market. MS and Sony own that market, and as Nintendo showed in the last generation, it's a much smaller market than the one the Wii appealed to.

I think *not* investing in an effort to try to take marketshare in that market is a good idea. Focus on a market where MS and Sony aren't. But as noted, I don't know what they're going to do to encourage casual gamers to buy a new console again.

RE: .
By Samus on 6/14/2013 2:06:36 PM , Rating: 2
Nintendo is all about the first-party titles. Always has been.

The problem with the WiiU is...where are they? Smash Bros is delayed to NEXT YEAR.

RE: .
By Motoman on 6/14/2013 2:29:42 PM , Rating: 2
It would seem that it's far better to get the console to market for the holiday season without your best games, rather than to miss the holiday season.

People will buy it during the holiday season for gifts assuming the good games are on the way.

But look what happened to the Atari Jaguar. They missed the holiday season with that release...wound up having to release afterwards, and actually still without their best games (that probably needed revenue to continue development).

The product failed miserably and the good games never got done at all, and the Jaguar is barely a blip on the rader in the history books. If Atari had gotten it out for that holiday season though, even without the good games? Might have made enough revenue to keep it going and get the good games done.

RE: .
By TakinYourPoints on 6/14/2013 5:15:04 PM , Rating: 2
I was at E3. The best overall section was Nintendo's, hands down. It is the same as usual, the first year sucks but they pull through with first party titles in year 2 and 3. It is better than what the Wii had, no question, and Zelda on the 3DS is brilliant.

The most negative thing I can say is that most of these games aren't coming out until late this year or in 2014. At least Pikmin 3 is only two months away. Either way, waiting to pick up a WiiU isn't a bad idea. By the time the library is really solid they may have dropped the price again.

RE: .
By StevoLincolnite on 6/14/2013 7:59:48 PM , Rating: 1
Nintendo showed in the last generation, it's a much smaller market than the one the Wii appealed to.

Well. If you go by Sales the Xbox 360 and PS3 had far larger game attachment rates, which is where the bulk of the money is.

If you go by how large each target demographic is, the PS3 and Xbox 360 were larger as both combined sold 150 million consoles compared to the Wii's 100 Million.

If you were to throw the PC/Steam into the mix... Well.

This time around though, the Wii U is doing pretty poorly, the PS4 and Xbox One have strong Pre-order sales, so who knows which way it will go.

RE: .
By TEAMSWITCHER on 6/15/13, Rating: 0
RE: .
By Reclaimer77 on 6/15/2013 2:16:07 PM , Rating: 2
Nintendo laid waste to the 360 and PS3 in the last generation of consoles by tapping into the casual gamer market.

LOL how do you figure that?

They sold more cheaper-priced units, sure. But Sony and Microsoft made all the profits. Especially on game sales and services. Which is where the real money is.

When your best "selling" games are ones that ships with the console, as was the case with the Wii, that tells you right there something is majorly wrong.

And this "casual gamer" you speak of...well plenty of those own Xbox's and PS3's. You're trying to segregate gamers into neat categories so your arguments make sense, when in fact no such clearly defined barriers exist.

I think the Wii U is a victim of the success of the Wii

Have you ever used a Wii U? It's a victim alright, of it's own horrible concept. It's like they brainstormed of all the ways you could make playing video games cumbersome and non-intuitive, and put them in the console. I just love hooking a console up to a giant TV, then having to spend half my time with my face pointed at a crappy little display built into a bulky controller (with a pathetic battery life).

RE: .
By TakinYourPoints on 6/15/2013 8:31:48 PM , Rating: 2
They sold more cheaper-priced units, sure. But Sony and Microsoft made all the profits. Especially on game sales and services. Which is where the real money is.

Nintendo sold more consoles and made profit on all those units from day 1. Microsoft's XBox division is still in the red after a decade of the XBox. To be exact, MS has lost $3 billion from the XBox over the last ten years. I don't know Sony's figures but I reckon they're doing a little better since they didn't spend billions replacing so many defective consoles. About $2 billion of MS's loss was from 2007, every year after was marginally profitable.

As for Wii game sales, one game alone, Super Mario Kart Wii, sold more than all the Call Of Duty series sales for XBox and PS3 combined. The Super Mario Galaxy series did the same, again counting 360 and PS3 sales combined.

Obviously there are more games than just CoD, but Nintendo's first party games did insanely well.

Its usually the same, Nintendo's first year is slow but they do great in year two and three. Just look at what happened with the 3DS, terrible first year but right now it is one of the best consoles on the market. Increased sales reflect that despite smartphones reducing the old demand for handhelds. The same will happen with the WiiU, they had the best overall area at E3 this year. The Wii was a freak occurrence with Wii Sports being such a hit, but that doesn't mean that it was the only Wii game that did well.

RE: .
By zero2dash on 6/14/2013 1:01:05 PM , Rating: 3
Yes and no.

Most of their titles now are re-treads of ideas and games of days gone by.

Aonuma is also one of the cornerstones of the company now, since he's basically 'the Zelda guy'.

These are 2 brilliant game creators, and I owe my gaming childhood to them....but I don't think for one second that Nintendo cannot exist without either of them. They will undoubtedly lose a lot of 'creative juice' when they retire, but "die"? No.

RE: .
By Reclaimer77 on 6/15/2013 2:02:43 PM , Rating: 2
They've been dying for years. They're just too stupid to realize it. These statements are proof of that.

Miyamoto apparently didn't get the memo that the average gamer now is in their 30's. Look I grew up on Mario Brothers, I have fond memories of it, but come on. These aren't "toys" I'm interested in picking back up and constantly playing today. I'm 30-something years old!

I mean honestly, who are these people who still want to play Mario-themed games today? Does Nintendo really not think they need a brand-refresh?

The Wii could have been great, but it catered exclusively to kids. And the WiiU is just the same old sh$t with an absurd controller. There hasn't been a single game for either console that would compel someone to go buy a system.

So no, I don't agree. The absolute best thing that could happen for Nintendo's future would be Shigeru moving aside. Nintendo is dying on the vine because this idiot wants to live in the past. These quotes from him prove it. This is NOT someone who is forward-thinking or has a clue how to move a company out of the past.

ortable gaming keeps Nintendo going
By Falacer on 6/14/2013 12:41:49 PM , Rating: 2
Even though smartphone and tablet gaming is on a steady rise Nintendo has a looong history of just killing it in the portable gaming market. They indeed missed the boat with the WiiU but it's too soon for them to just write it off (but it's what they should do).

We all know they are most likely already in very early development on their next console. Hopefully they take the queue from Sony and improve on what the PS4 offers. XB1 is already a flop before it even launches.

By TheJian on 6/14/2013 5:13:00 PM , Rating: 2
"PlayStation 4, on the other hand, will not have any new restrictions on used games, and the console won't need to go online in order to authenticate -- making it completely offline capable."

They even have a patent that a dev can use to tie it to the console. It's left up to 3rd party also. Sony has only said their OWN games will be restriction free. For everything else, consider it the SAME AS XBOX1!
"It only applies to first-party Sony games, with third-party publishers free to implement whatever DRM restrictions they can invent. That leaves PS4 gamers in the same position as they are today, with constant incremental implementation of DRM by publishers."
"2. Will Sony be allowing gamers to share PSN purchases with friends/family on other consoles
3. Will PSN purchases be locked to a user account or to the console, or both in some way?
4. Will others on your PS4 be able to play multi-player online under their own ‘Truenames’ or will it only be the PS Plus subscriber?

Primarily, we want to know whether or not third-party publishers will be limited by Sony in their implementation of DRM through user accounts, with regards to gamers using cloud features, multiplayer, patches and other online components."

They haven't said much, and if they were LIMITING the devs they would be bragging. Saying nothing means devs gone wild :(
"Who will have the final say on DRM, Sony or third-party publishers, our guess is the latter"

Yep, pretty much that last sentence sums it up on sony except for their own games.
"The DRM decision is going to have to be answered by the third parties, it's not something we're going to control, or dictate, or mandate, or implement," said Tretton, essentially describing the system already in place for the PlayStation 3."
Again, just like MS, up to devs, so "it's not our fault they screwed you"...Same story.

Having said that Sony is the better console hands down if only on power alone, figure in forced kinect (which is why it's more expensive they should cut this ASAP!), worse DRM etc and it's a no brainer to try sony even if you hate them. I won't be buying EITHER. PC gpu for me this time with a possible SHIELD rev2 next june or so assuming they come with T5/1080p to match consoles :) I'd also like maybe a few screen sizes. Like a 6 or 7 model to go with the 1080p :) Otherwise the browsing and apps probably goes out the window as fonts become unusable (my dad's nexus 10 proves even a 10in comes up short on some games).

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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