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Nintendo will likely just advertise its products on mobile gadgets

Nintendo has come to realize that it better go mobile or go home. And while earlier statements from the company's CEO had suggested a new mobile business is in the works, Nintendo denies the latest rumor of game demos coming to mobile devices. 
 
According to earlier reports from sources like Games Industry International, Nintendo is planning to roll out demos and advertisements for its new games and consoles via mobile devices like smartphones and tablets.
 
The report stated that Nintendo is likely hoping the demos will push customers to buy the full-featured games from stores. Also, delivering news about new games and consoles to users will keep Nintendo fresh in their mind and could be another avenue for higher sales.
 
However, Engadget reports that Nintendo denies these rumors. Nintendo CEO Saoru Iwata has said before that the company does want to use mobile devices to better advertise its software (and hardware), but wasn't planning on offering any versions of its games via mobile gadgets. 
 
"Nikkei's article contains information previously stated by Mr. Iwata during past press conferences, including statements which relate to Nintendo's willingness to make use of smart devices to promote our products," said Nintendo's statement to Engadget.


Unfortunately, this isn't in the works. [SOURCE: idownloadblog.com]

"However during such past announcements Mr Iwata has also stated that Nintendo's intention is not to make Nintendo software available on smart devices and as such, we can confirm that there are no plans to offer minigames on smartphone devices."

Nintendo just recently revised sales expectations for both hardware and software from April 2013 to March 2014, and they weren't exactly good revisions. 

For instance, Wii U units sold from April 2013 to March 2014 was changed from a previous 9 million to just 2.8 million. This represents a staggering 69 percent drop. 
 
Wii U software doesn't look any better, with sales expectations falling from a previously reported 38 million to just 19 million. 
 
The company also had to revise 3DS sales expectations, dropping from 18 million to just 13.5 million units sold. As for the original Wiis, Nintendo is cutting their sales expectations from a previous 2 million to 1.2 million. 
 
With so many sales revisions, Nintendo is also decreasing its financial forecast, which includes a loss of 25 billion yen ($240 million USD) -- down from a previously reported 55 billion yen profit. 

Iwata said the ubiquity of mobile devices has hurt its console gaming sales, and said that a new mobile business is in the works to address the problem.

“We are thinking about a new business structure,” said Iwata. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.” 

Source: Games Industry International





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