Print 17 comment(s) - last by Motoman.. on Jan 30 at 11:21 AM

Nintendo will likely just advertise its products on mobile gadgets

Nintendo has come to realize that it better go mobile or go home. And while earlier statements from the company's CEO had suggested a new mobile business is in the works, Nintendo denies the latest rumor of game demos coming to mobile devices. 
According to earlier reports from sources like Games Industry International, Nintendo is planning to roll out demos and advertisements for its new games and consoles via mobile devices like smartphones and tablets.
The report stated that Nintendo is likely hoping the demos will push customers to buy the full-featured games from stores. Also, delivering news about new games and consoles to users will keep Nintendo fresh in their mind and could be another avenue for higher sales.
However, Engadget reports that Nintendo denies these rumors. Nintendo CEO Saoru Iwata has said before that the company does want to use mobile devices to better advertise its software (and hardware), but wasn't planning on offering any versions of its games via mobile gadgets. 
"Nikkei's article contains information previously stated by Mr. Iwata during past press conferences, including statements which relate to Nintendo's willingness to make use of smart devices to promote our products," said Nintendo's statement to Engadget.

Unfortunately, this isn't in the works. [SOURCE:]

"However during such past announcements Mr Iwata has also stated that Nintendo's intention is not to make Nintendo software available on smart devices and as such, we can confirm that there are no plans to offer minigames on smartphone devices."

Nintendo just recently revised sales expectations for both hardware and software from April 2013 to March 2014, and they weren't exactly good revisions. 

For instance, Wii U units sold from April 2013 to March 2014 was changed from a previous 9 million to just 2.8 million. This represents a staggering 69 percent drop. 
Wii U software doesn't look any better, with sales expectations falling from a previously reported 38 million to just 19 million. 
The company also had to revise 3DS sales expectations, dropping from 18 million to just 13.5 million units sold. As for the original Wiis, Nintendo is cutting their sales expectations from a previous 2 million to 1.2 million. 
With so many sales revisions, Nintendo is also decreasing its financial forecast, which includes a loss of 25 billion yen ($240 million USD) -- down from a previously reported 55 billion yen profit. 

Iwata said the ubiquity of mobile devices has hurt its console gaming sales, and said that a new mobile business is in the works to address the problem.

“We are thinking about a new business structure,” said Iwata. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.” 

Source: Games Industry International

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By Red Storm on 1/28/2014 11:57:46 AM , Rating: 3
It’s not as simple as enabling Mario to move on a smartphone.

Actually, it is that simple.

They bring their 1st party games to mobile, they will sell like hotcakes.

RE: Uh...
By DNAgent on 1/28/2014 12:02:54 PM , Rating: 2
Seriously Nintendo, just hurry up and take my money!!! Why is that so difficult?

RE: Uh...
By bah12 on 1/28/2014 12:56:00 PM , Rating: 2
Agreed, especially since the intro of mobile game controllers. No reason really, if this CEO doesn't jump all over this he's on his way out.

Other than a few niche wii motion controller titles, all nintendo fans care about is the game, gameplay or platform is irrelevant. I don't get it lower overhead, no more manufacturing issues/expense to deal with. Just software, which everyone loves. Seems like a no brainer.

RE: Uh...
By Motoman on 1/28/2014 8:09:51 PM , Rating: 2
Because then they'll quickly devolve into just a software licensing house, like Sega and Atari.

Can they make money that way? Sure. Would they still be Nintendo?

RE: Uh...
By inperfectdarkness on 1/30/2014 6:17:26 AM , Rating: 2
This. Nintendo isn't "just another company" like Sega or Atari. Innovation has been what Nintendo has brought to the table time and time again (LightGun, D-Pad, Control Stick, etc).

Stop crying for Nintendo to go software-only. Why not have MS do that? MS WAS a software-only company originally. Nothing they've done with hardware has been the least bit inspiring--it's just wannabee stuff backed up by hardware powerful enough to fool consumers into thinking they are buying something legit.

RE: Uh...
By Motoman on 1/30/2014 11:21:43 AM , Rating: 3
Sega and Atari both once ruled the console world. Then competition happened, and things got hard.

Ultimately when things got hard, both companies took the easy way out and just started licensing their IP. Then both companies died. far as I'm concerned. A Sega that does nothing but license Sonic games isn't Sega. Is there still a company in this world called "Sega" that makes money? Yes. Is it really, truly, "Sega?" No.

The same thing happened to Atari. The same thing will happen to Nintendo if they decide to start putting their IP on other devices. Basically overnight Nintendo would become a licensing house, and 99% of the company would *poof* vanish. And they'd be just like Atari and Sega.


RE: Uh...
By Da W on 1/28/2014 4:43:54 PM , Rating: 3
Nintendo doesn't have a problem on MOBILE. 3DS sells.

Nintendo's problem is with their big console, ever since they decided to buck the trend against CDs with the N64, then buck the big hardware since the Gamecube. They got lucky with the Wii, they should realise it. Look what a piece of junk with a powerful CPU+GPU is doing to Microsoft's bottom line!


RE: Uh...
By ihateu3 on 1/28/2014 6:39:03 PM , Rating: 2
They didn't buck the big hardware on the gamecube, it was more powerful than the PS2 and on par with the original Xbox, both them and Microsoft where just too late to the game that generation, and lack of 3rd party developers really hurt (which they still suffer from).

They bucked the big hardware on the wii and wii-u.

RE: Uh...
By Manch on 1/29/2014 3:28:38 PM , Rating: 2
the retarded mini disc and weird controller didnt help

RE: Uh...
By SilthDraeth on 1/29/2014 6:34:38 PM , Rating: 2
The weird controller, widely considered one of the best designs, which Microsoft essentially copied, and modified, and is now the xbox 360 and xbox one controller? That controller?

RE: Uh...
By Motoman on 1/30/2014 11:18:43 AM , Rating: 2
The "retarded" mini disk was and is an industry standard...which is why the CD/DVD drive in your PC has an indent in the tray that fits it perfectly. And you frequently still get small stuff on those, pick up an inexpensive wireless network card for example and there's likely one of those mini disks with the driver on it. No reason to waste the extra plastic on a full-size CD when the content you need to store is only a few megabytes.

And as noted, the controller was rather revolutionary, and inspired significantly improved designs by others going forward.

By Nutzo on 1/28/2014 12:35:19 PM , Rating: 2
I'm running a gameboy emulator on my Android phone.
Works pretty good for running the old gameboy Pokemon games that you can't run on the 3DS systems.

By Camikazi on 1/28/2014 4:16:36 PM , Rating: 2
That's rather illegal, not that it matters but it is.

By Nutzo on 1/28/2014 5:13:36 PM , Rating: 2
Unless you actually own a copy of the gameboy games.

And if you own them, there's nothing Nintendo still sells that will run them.

ridicolous conservatism
By Murloc on 1/28/2014 3:48:26 PM , Rating: 2
everyone has a smartphone nowadays, teen-agers too. And kids probably have enough access to tablets.
No one wants to bring around a gameboy when they can just play candy crush on their phone.

Re-release pokemon and supermario games for android and it will be an instant hit.

Especially pokemon since it's not real time so it doesn't need to be redesigned with touch screens in mind.

Just let the mobile consoles go if they aren't selling.

Nintendo is hard headed
By SR81 on 1/29/2014 12:39:32 AM , Rating: 2
They fail to get with the times all the time. This is yet another one of those "times" they will fail to get with. I'd love to be able to log in into my Google account and buy some Nintendo games.

I need
By cruisin3style on 1/29/2014 12:43:17 AM , Rating: 2
Advance Wars on my phone

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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