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Nintendo President Satoru Iwata  (Source:
The 3DS price will be cut from $249.99 to $169.99 on August 12

Nintendo has had an exciting year so far with the release of its portable Nintendo 3DS and the announcement of the Wii U console. But after releasing its fiscal first quarter results today, Nintendo saw very few financial highlights.

According to Nintendo's Q1 financial results, it posted a net loss of 25.5 billion yen ($324 million) in the quarter ending June 30, 2011. During the same quarter one year earlier, the net loss was 25.2 billion yen. Its operating income was at 37.7 billion yen in the April to June 2011 quarter, up from 23.3 billion yen in April to June 2010.

Nintendo is clearly having a rough time, and it blames the poor sales of both the 3DS and Wii titles for its financial downfall. According to its financial report, 710,000 3DS units have been sold between April and June 2011, bringing the total number sold to 4.32 million (830,000 in the U.S. total). This was a major disappointment for Nintendo, considering it was hoping to sell that many within the first weeks following the 3DS' launch in March 2011.

To remedy this, Nintendo is slashing the price of the 3DS from $249.99 to $169.99 starting August 12.

In addition, Nintendo will offer anyone with a 3DS that connects to the Nintendo eShop via wireless connection a chance to be registered in the Nintendo 3DS Ambassador program. All the 3DS owner has to do is connect to the eShop at least once before 11:59 p.m. ET on August 11.

Once registering as a 3DS Ambassador, users can download 10 NES Virtual Console games starting September 1, before they roll out to the public. This includes games like "Donkey Kong Jr.," "The Legend of Zelda," and "Super Mario Bros." Even when the paid versions of these games are released to the general public, they will remain free for Ambassadors.

Before the end of the year, Nintendo will give Ambassador's another 10 free picks from the Game Boy Advance Virtual Console catalogue, which features games like "Super Mario Advance 3," "Yoshi's Island," "Metroid Fusion," and "Mario Kart." For this particular perk, Nintendo adds that these titles will never be released to the general public, making it a special offer for Ambassadors only.

"For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy one now," said Reggie Fils-Aime, Nintendo of America president. "We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games."

Even with such incentives, Nintendo's recent financial loss prompted it to reduce its annual profit forecast 82 percent to 20 billion yen ($257 million) for the fiscal year to March 2012.

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*phone ringing* Hello, Nintendo?
By Reclaimer77 on 7/28/2011 11:32:37 AM , Rating: 2
Yes, this is the 1980's. And we would like to just rest in peace, ok? Thanks. Bye bye now.

This includes games like "Donkey Kong Jr.," "The Legend of Zelda," and "Super Mario Bros."

I mean seriously, how long are they going to try and milk prehistoric titles like this? No wonder this thing isn't selling. I'm 34 years old and have played Mario and Zelda till my eyes bled, and I'm simply not interested in going back 20+ years constantly. Nostalgia only goes so far. We need something new once in a while. Please.

RE: *phone ringing* Hello, Nintendo?
By Brandon Hill on 7/28/2011 11:40:55 AM , Rating: 3
How do you feel about "Halo: Combat Evolved Anniversary"? :)

RE: *phone ringing* Hello, Nintendo?
By SKiddywinks on 7/28/11, Rating: -1
By Brandon Hill on 7/28/2011 1:06:30 PM , Rating: 2
Interesting depends on the person. I don't care to pay for it again or play it over again no matter how good it looks.

My copy of Half-Life 2 (I actually won the game) included the "spruced" up version of Half-Life (which I had already beaten). I only played Half-Life 2 ;)

IMHO, I'd pay for a sequel, but not a rehash of an original that is simply a graphics update.

RE: *phone ringing* Hello, Nintendo?
By LRonaldHubbs on 7/28/2011 2:17:54 PM , Rating: 4
You didn't seriously just compare 2 decades' worth of rehashing to a touch up of one of the most boring and repetitive games ever made did you?

^ fixed.

RE: *phone ringing* Hello, Nintendo?
By Reclaimer77 on 7/28/2011 8:21:16 PM , Rating: 2
Oh come on, why the hate? Halo was totally ahead of it's time and the fun meter went to 11 on it back in the day. Boring and repetitive? I can't agree with that at all.

RE: *phone ringing* Hello, Nintendo?
By DaveSylvia on 7/29/2011 4:37:53 PM , Rating: 2
I'm not sure why the hate either as I thought it was a very enjoyable game. But I would have to disagree with your statement that Halo was 'ahead of its time'. In terms of gameplay and story, it wasn't anything that we hadn't seen before in say Half-Life 1.

Still, it borrowed the best elements from FPSs at the time and packaged it up very solidly. Graphically it was on par with the best that was out at the time.

Innovative, or 'ahead of its time' no, a good solid game yes.

By Reclaimer77 on 7/30/2011 12:06:50 AM , Rating: 1
Umm I don't remember any other console FPS that came with a matchmaking service so robust with so many enjoyable online modes before it. I don't think any console FPS came close to it's co-op play either. The AI across the board was better than anything before it, especially on the hardest difficulty levels. Also I'm not sure if Halo was the first console FPS with vehicles, but I'm pretty damned sure nothing came close to the robust vehicle play in an FPS as Halo did at the time. Dude Halo alone pretty much carried an entire console, the Xbox, what other game can make that claim?

If Halo wasn't ahead of it's time and a major advancement in the console FPS genre, I would sure as hell like to you what your definition of "ahead of it's time" is.

Before Halo you had to go as far back as Goldeneye 64 to find such a leap forward in console shooters.

By Hiawa23 on 7/28/2011 2:22:06 PM , Rating: 2
looking forward to Halo Anniversary, thank you very much..

RE: *phone ringing* Hello, Nintendo?
By B3an on 7/28/2011 11:50:36 AM , Rating: 2
I keep saying this stuff, yet people still get a boner when they hear of a new Mario or Zelda game. It's all rehashed junk. Atleast, finally, some people are starting to feel the same.

Same goes for the Wii. Everyone has one now and are bored of it and it's collection of mostly mediocre games and gimmicky motion controls, especially now theres far better alternatives the novelty has worn off.

RE: *phone ringing* Hello, Nintendo?
By jkay78 on 7/28/2011 2:47:43 PM , Rating: 2
Totally agree. I am a self-admitting foolish gamer who was duped by Nintendo into buying the Nintendo 64, Gamecube, and Wii, the DS and the DS Lite. For many, Nintendo rides the nostalgia wave based on their success with the original NES and Super NES. This was the reason I bought a Wii, but their offerings on the virtual console have slowed and I still am without dozens of classics (argubly bad, but I still want). The lack of quality games in their respective generations have ultimately killed the systems longevity. Nintendo foolishly rode the Wii wave success based on their casual games. But since everyone has those games, software sales are way down because they don't have a lot of games people want. The games that people might buy don't because they are available on the PS3 and Xbox 360 and of course those are the versions serious gamers want. Nintendo always gets stuck with the watered down version. Even with the release of the Wii U, it will be eclipsed within a year when the PS4 or Xbox 720(?) comes out. However, I will admit, now that the 3DS is dropping down to $170, I could become a future owner if I can get some of the games for cheap. Duped again?

By Hiawa23 on 7/28/2011 3:19:44 PM , Rating: 2
Nintendo will be fine. All the profit they have made this gen on the DS & Wii, they should fine. Sure the gas ran out of the Wii a long time ago, but things should look to get better when the U comes out. Only problem is they will again be bringing up the rear in terms of technology when Sony & MS launch their next gen consoles. I think I am done with Nintendo. I did not like the Wii at all, Gamecube I only bought for the RE games, but Nintendo is a smart company, they will be fine, everything I need I can get from Sony & MS.

RE: *phone ringing* Hello, Nintendo?
By The0ne on 7/28/2011 4:17:26 PM , Rating: 2
You mean everyone should stop doing this, not just Nintendo right?

This price drop should pick up the pace of the 3DS, although it has been slowly doing quite well lately. With everything that is going on, recession, earthquake and tsunami, it's not too surprising that sales are doing as well. Add to that a rare and extremely poor list of release games or lack-thereof and it was bound to have a poor start.

But if the past two weeks sales has anything to say it's done twice as good and may continue. I've tried the 3D thing on it and the EVO 3D phone and they're not too bad. It's not the best or perfect yet, far from it, but they are usable and tolerable :D

By inperfectdarkness on 7/29/2011 10:35:59 AM , Rating: 2
there has been more innovation between one zelda game and the next--than there has been in a DECADE of halo.

hate the wii all you want, but the move & kinect prove that shovelware is now a universal problem. the lack of games has more to do with 3rd company bias against nintendo (probably assisted by $$$ from MS and sony) more than anything else.

the new price for the 3DS is about right; on par with the last ds iteration. and i'll probably buy a gold zelda collector edition someday.

i'm not worried about the wii-u competing for next gen. we've hit a brick wall on software taxing hardware. unlike previous generations, the "most powerful" is an obscure measure. all of them will game in "hi-def". all will support surround sound. all will be more than capable handling "watered-down" fps's for consoles. this isn't like the glory days of 16 bit vs 32 bit vs 64 bit.

i hope sony dies a painful death. the PSP sucks, & i have better security than sony gives its subscribers, just by farting on my pc.

By kvn7918 on 7/29/2011 2:53:09 PM , Rating: 2
I can't believe you're complaining about getting free games old or not.Nintendo doesn't owe early adopters anything they knew what they were getting into.I'm glad they're giving me 20 free games,i'm going to download them all bad or not.And i'm actually looking forward to playing some of those games again.

iPod touch effect in action
By Commodus on 7/28/2011 11:53:20 AM , Rating: 3
If you wanted evidence that the iPod touch (and to a lesser extent, iPhone and iPad) is hitting Nintendo, here you are.

Nintendo has deeper games, but it's hard to convince someone to spend $250 plus $40 a pop on games when they can spend $230 for games that cost $2 here, $5 there, and a device that works much more effectively for things *besides* games, too. $170 for the 3DS is a lot more reasonable.

RE: iPod touch effect in action
By Reclaimer77 on 7/28/11, Rating: -1
RE: iPod touch effect in action
By dcollins on 7/28/2011 8:38:55 PM , Rating: 1
Maybe not for you, but a lot of people love gaming on the iPod Touch. Some kid was in my office this week with an iPad and I was stunned by how many different games he was playing. He was having a lot of fun, irregardless of your statements that touchscreens are bad gaming platforms.

By TakinYourPoints on 7/29/2011 2:18:07 AM , Rating: 2
Yesterday I saw two kids with iPod Touches playing a multiplayer game against each other wirelessly. Most of my friends' toddlers and small kids are aces using the iPod Touch and iPad, so much so that they get frustrated when they touch a normal TV screen and don't understand why it isn't responding to their input.

There's a huge argument against touchscreen controls versus tradition d-pad and buttons, and its why something like Plants Vs Zombies or Carcassone is as complex as I get with iPhone games. That said, devices like the iPod Touch also have better screens, better battery life, are smaller, have no cartridges to lose, and the games are much cheaper. Even an Unreal Engine game like Infinity Blade is $6.

This shift towards iPods in games happened in what, only two years? I love Nintendo, but they are in serious trouble when they don't refresh hardware as quickly as Apple, when their games cost more, when they are more hostile to 3rd party developers than Apple, and when a 3DS or Vita is less capable than an iPod in terms of other applications and media playback.

By hmmm1243 on 7/28/2011 12:54:32 PM , Rating: 2
Are u kidding me!!! Just recently bought a used ds lite lol its going back for a 3ds lol when I'm done with PHANTOM HOURGLASS of course!!! No way I'm gonna pass up this deal, that's a great buy for that price!!! I game nintendo, do U

RE: WOW!!!!
By wrekd on 7/28/2011 1:27:21 PM , Rating: 2
Who are you really?

By btc909 on 7/30/2011 12:31:23 PM , Rating: 2
When my daughter said she would rather keep her DSi XL over a 3DS Nintendo has a problem. The only way I would consider a 3DS is if I can unload this DSi XL on Craigslist for $170 + tax with no games. I don't mind the 3DS hardware but the 3D titles are laughable.

By AnnihilatorX on 7/31/2011 4:14:25 AM , Rating: 2
oops I click the rated down button by mistake sorry

Even with
By cknobman on 7/28/2011 11:00:35 AM , Rating: 1
all the price cuts and incentives I still have no desire to buy a 3DS.

RE: Even with
By Hiawa23 on 7/28/2011 3:24:06 PM , Rating: 2
I have no interest in the 3DS at all. The new PSP is looking good to me, as the tech behind it looks amazing.

The same happened with the PS3
By derricker on 7/28/2011 4:30:44 PM , Rating: 2
Sony came up with these constricting anti piracy regulations and it was a failure up the point when they lowered the priced *and* the protection was defeated.

I guess every day more and more gamers are unwilling to pay full price for the kind of crap companies are spewing these days.

By nvpyyasnzqya on 7/30/11, Rating: 0
By caonimeiaaa on 7/31/11, Rating: 0
"I modded down, down, down, and the flames went higher." -- Sven Olsen

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