To many the name Nikon is synonymous with expensive and high-end DSLR cameras. However, Nikon remains one of the strongest brands in the simpler and cheaper point-and-shoot segment as well.

In addition to announcing the new Nikon D60 today, Nikon also announced six new point-and-shoot cameras. The new cameras are all in the Nikon Coolpix family and include the P60, L18, S600, S550, S520 and S210.

The P60 has an 8.1 megapixel sensor with a 5x optical zoom Nikkor zoom lens and a 2.5-inch LCD. The camera is capable of up to ISO 2000 and features VR optical image stabilization. The camera is available for $229.95.

The Coolpix L18 uses an 8 megapixel sensor, a 3x optical zoom lens and a 3-inch LCD. The camera uses anti-shake technology and is capable of up to ISO 1600. The L18 will come in navy or red colors and is available at $139.95.

Nikon’s Coolpix S600 will retail for $299.95 and features a 10 megapixel 4x optical zoom wide angle Nikkor glass lens. The LCD is a high resolution 2.7-inch screen and the camera includes VR image stabilization. Nikon says that the S600 has the world’s fastest start-up in the 10 megapixel compact camera class with cameras using VR image stabilization.

Nikon announced another world best with its S550, which features a 10 megapixel image sensor, 5x optical zoom, a 2.5-inch LCD and VR electronic image stabilization. Nikon says that the S550 is the world's smallest 10 megapixel, 5x optical zoom digital camera.

The last two new point-and-shoot cameras Nikon announced are the S520 and the S210. These cameras are very similar with 8 megapixel resolution, 3x optical zoom Nikkor glass lenses, 2.5-inch LCDs, and ISO 2000 capability. The difference comes in the type of image stabilization employed. The S520 uses VR optical image stabilization and the S210 uses VR electronic image stabilization. The S520 retails for $229.95 and the S210 retails for $179.95.