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Nikon 1 Cameras and Lenses  (Source: Nikon)
V1 is the world's smallest and lightest interchangeable lens camera

Nikon has announced a new camera system that is called the “Nikon 1” system and includes J1 and the V1. There is also a new family of lenses and accessories for the cameras. Nikon claims that the new camera system was built from the ground up to allow the user to provide amazing image quality, speed, and portability.

Nikon 1 J1 is an advanced camera with interchangeable lenses, and can of course capture HD movies as well. The design of the J1 is made to be pocketable for easy portability and the camera has a fast new hybrid autofocus system. Nikon says that the J1 can capture a photo instantly with the touch of the shutter button while recording 1080p video at the same time using a new motion snapshot feature. The J1 uses a new range of lenses called the 1 NIKKOR lens system that use precision optics for high quality images.

“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”

The J1 comes in several colors and has a new CX-format 10.1-megapixel high-speed AF CMOS sensor. It also has a native ISO range of 100-3200 with 6400 Hi-1 setting. The new camera also uses the EXPEED 3 image processing engine with dual-cores. The processor also works to maximize the battery life. The auto focus system in the camera is a 73-point system that evaluates the scene continuously to get the best quality possible. The J1 can also shoot at ten frames per second with full adaptive AF. If speed is more important, the camera can also hit 60 frames per second with AF locked.

The camera also has a motion snapshot setting and lots of other settings and controls. There are a number of fashion accessories available for the camera with cases and leather neck and hand straps that are color coordinated. The HD video can be captured in 1080p 30fps and in 1080i with 60fps speeds. The highest speed will is 1200fps for slow motion effects at less than HD resolutions. A single HD movie can be recorded for 29 minutes.

The V1 is also an interchangeable lens camera that is hailed as the smallest in the world with interchangeable lenses. It has a 1.4 million dot electronic viewfinder and a mechanical shutter in addition to the electronic shutter. It also has a multi-accessory port for attaching things like a Speedlight.

The J1 and V1 will both launch in October with the J1 at $649.95 with a 10-30mm lens and the V1 will cost $899.95 with the same 10-30mm lens.

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it sucks
By Roy2001 on 9/21/2011 3:04:50 PM , Rating: 3
with such a small sensor.

RE: it sucks
By px171m on 9/21/2011 4:52:24 PM , Rating: 1
If they want to they can make mirrorless camera more or as powerful as D1 or 1D but they won't do it because they want to protect their expensive line of products. Mirrorless is the future. Mechanical will fail. DSLR should follow SLR to the museum. Time and time again you see Nikon and Canon come out with such mediocre product for their fans so they stick with their brand and not going to other brand hoping they don't know competitor has better performance.

RE: it sucks
By mead drinker on 9/21/2011 5:05:22 PM , Rating: 3
Mirrorless is the future. Mechanical will fail. DSLR should follow SLR to the museum.

Completely disagree. I have seen more circuit boards and sensors go bad than I have seen a mechanical shutter go bad. Just because it doesn't have moving parts doesn't mean it doesn't get worn or burnt out.

RE: it sucks
By px171m on 9/23/2011 2:34:34 AM , Rating: 2
SLR is a work around to get as close as to "what you see is what you get" feature when using film. At that time, film and developing and time is very expensive, you snap a picture but if it is not what you want, the oportunity may be lost forever. DSLR should be just a transition phase. With today technology, mirror is totally unnecessary, it also decrease your fps. I have my mirror jam on me but never had a circuit failure. Your manual should state the life expectancy for the mirror/shutter so after 100K snap, your camera will be worthless. You can have a LCD view finder for low light and bright light condition.

RE: it sucks
By phantom505 on 9/24/2011 2:29:50 AM , Rating: 2
I wasn't sure if you were talking cameras or first person shooters. The only thing high FPS does on a camera is burn up more memory card space faster and rarely will produce useful results. Get a high speed video camera if you really want that.

My guess is that by the time most people fire through 100K shots (which is the minimum MTBF on Nikon's line; higher series are rated from 150k to 300k) it will be time for a new body, or at least new guts. I'd have to take 55 pictures a day, everyday, for five years to get to that number. Not going to happen for the general enthusiast. Pro's will buy D3s with 2-3x the MTBF. I really don't see this as a limiting factor.

RE: it sucks
By bug77 on 9/21/2011 5:35:53 PM , Rating: 3
Mirrorless directs part of the incoming light towards the viewfinder. Not exactly a bonus when you're already shooting in low-light.

RE: it sucks
By michael2k on 9/21/2011 6:36:04 PM , Rating: 2
Not a problem if your mirrorless lacks a viewfinder.

RE: it sucks
By Calin on 9/22/2011 2:20:26 AM , Rating: 1
It is a problem in very low-light and ultra bright light conditions (I have a camera without a viewfinder, and in sunny, mid-day conditions I can barely see a thing on the display)

RE: it sucks
By kraeper on 9/22/2011 12:54:44 PM , Rating: 2
That's how Sony currently does it, yes. But main-sensor live view + main sensor PDAF fixes that. Sony's SLT model is a stepping stone, not a solution. (Not that it'll stop me from getting one though.)

RE: it sucks
By mead drinker on 9/21/2011 5:01:47 PM , Rating: 2
Yes it does. Completely underwhelmed by it. I was hoping it would be a slimmer d3100, ala FM2, camera that could tween the point and shoot and entry DSLR segments with an obviously higher pricepoint for that luxury. With the CX sensor Nikon's portfolio of Pro Nikkor glass is irrelevant as is the FT1 mount adapter. A 2.7 crop factor makes a 14-24zoom a "natural" lens. No thanks.

RE: it sucks
By Phoque on 9/21/2011 8:11:52 PM , Rating: 2
Yes, and I'd wait for Canon's response hoping they make a bigger sensor mirrorless alternative or go with m43 (I actually did).

I'm skeptical about Nikon's throw.

been wating
By sprockkets on 9/21/2011 1:46:14 PM , Rating: 2
About time Nikon. Been waiting for a small good lens camera from you.

Hope I can still use the SB400 flash. If not, the one I can use better be able to bounce.

RE: been wating
By MrTeal on 9/21/2011 2:00:03 PM , Rating: 2
I'm a little surprised by how big the lenses look in the picture other than the 10-30. Given that the sensor only has 74% of the diagonal of even a u4/3 it's not a huge image circle that the lens has to cover.

I can't wait to see some reviews though.

RE: been wating
By MrTeal on 9/21/2011 2:08:36 PM , Rating: 2
Actually, nevermind. The thin lens in the picture on the white camera isn't the kit lens, it's a 10mm f/2.8 prime. The 10-30mm kit lens is the one on the coloured cameras.

High-end price
By greg30127 on 9/21/2011 1:47:42 PM , Rating: 3
Kinda on the pricey side for a non-DSLR. It must come with an Apple logo on it!

RE: High-end price
By kraeper on 9/21/2011 3:05:00 PM , Rating: 2
It's in the same price range as the Sony NEX series, but with a much smaller sensor. But, it appears to have smaller lenses too, which is what really prevents the NEX cameras from being pocketable with anything but the 16/2.8 lens.

I'd like to play with one of these in a store as a potential backup/pocket cam, but the price is pretty high.

I am getting one
By ChipDude on 9/23/2011 2:28:03 PM , Rating: 2
I am getting a pink one to match my black lense.

Can't wait to put this baby on my 200F2 and shoot 60FPS!

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