New SDK to launch in mid-November

Nielsen has been tracking ratings for television programs for decades. In years past, tracking ratings meant Nielsen had to know what people were watching on TV. Today, however, an increasing number of viewers are watching content on computers and mobile devices; and not everyone watches TV programs when they originally air thanks to DVR.

Nielsen says that for the last several months it has been working with clients and industry leaders to incorporate audience viewing of TV content on digital devices into their traditional TV measurements. These new measurements will be in place for the 2014 through 2015 TV season. Nielsen has confirmed that it will offer a software developer kit to clients allowing them to enable measurement for mobile viewing by mid-November.

“We’ve been working hard to deliver this new SDK and are excited to be able to deliver a single client solution that supports both the linear (TV style) and dynamic (Internet style) ad models," said Megan Clarken, EVP, Global Product Leader, Nielsen. "This unified encoding approach for video enables measurement to follow content across screens and ad models."

Nielsen says that its SDK will allow measurement of content across screens and models if the TV show is made available for viewing on a digital device and meets its ad load and timeline requirements for TV ratings. The ratings for shows meeting those guidelines will be credited to the official Nielsen TV ratings. 

Source: Nielsen

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