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  (Source: iphoneappworld.com)
This will cut about half a millimeter of screen thickness from the iPhone's current 9.3-millimeter thick display

It seems "the thinner, the better" is the latest trend for smartphones and tablets, and now, Apple is applying this rule to its next-generation iPhone by giving it a thinner screen.
 
According to sources close to the matter, Apple's screen for its next iPhone will use in-cell technology developed by Sharp Corp., LG Display Co., and Japan Display Inc. In-cell technology means that touch sensors are placed within the LCD, eliminating the extra touchscreen layer that usually accompanies the LCD. This will cut about half a millimeter of screen thickness from the iPhone's current 9.3-millimeter thick total frame.
 
There's a good and a bad side to this type of technology. The good news is that Apple can cuts costs by eliminating that extra layer, which would have needed to come from another supplier. Also, a thinner screen means more room elsewhere on the device, like for a larger battery. 
 
The bad news, however, is that these types of screens are difficult for suppliers to make. They're also very time consuming, meaning mass-producing them by certain deadlines could potentially be an issue. 
 
Other little news bits have been trickling out regarding new iPhone features, such as the larger 4-inch screen and the centered placement of the FaceTime camera. 
 
Apple's next-generation iPhone will be released sometime this fall.

Source: The Wall Street Journal



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Competition
By patexia on 7/17/2012 2:09:43 PM , Rating: 3
Competition has forced Apple to come up with a smaller Ipad. Soon Microsoft is going to give some heartache by not releasing the latest Office 15 on Apple tablets for sometime. It will first release it on its Metro based tablets and gain market ground. In the enterprise sector, Microsoft will curtail Apple's inroads by bringing on the tablet version of MS office first. It might bring out a low grade version to the Ipad. Or it will simply delay it until its Surface tablet and other Win 8 tablets are well established in the enterprise sector. Apple will find its tablet domination somewhat curtailed soon. It would be a tough choice between the Nexus and 7" Ipad. One never knows how the consumer market works. I can be wrong in my prediction




RE: Competition
By Tony Swash on 7/17/12, Rating: -1
RE: Competition
By leviathan05 on 7/17/2012 4:14:21 PM , Rating: 5
quote:
Tony Swash: Rabble Rabble Rabble I love Apple Rabble Rabble Rabble


We get it man.


RE: Competition
By Belard on 7/17/12, Rating: -1
RE: Competition
By SlyNine on 7/18/2012 4:29:10 AM , Rating: 3
What need has there ever been? People choose PC's anyways. Their is certianly more a need for a PC then a tablet.


RE: Competition
By Jeffk464 on 7/19/2012 8:41:41 AM , Rating: 3
yup, a serious keyboard will be necessary for productivity until dictation and voice command are very accurate. Even then I'm not sure you want an office where every cubical worker is talking to their computer.


RE: Competition
By retrospooty on 7/18/2012 8:17:01 AM , Rating: 2
"There really isn't much need for a Windows computer"

Except the business systems that the worlds run off of. Its only trillions of dollars, no biggie.


RE: Competition
By Meinolf on 7/18/2012 10:18:54 AM , Rating: 2
So Diablo 3 one of the fastest selling PC game like 3.5+ million copies sold. That is a lot of cash. PC gaming is NOT dead.


RE: Competition
By Jeffk464 on 7/19/2012 8:42:20 AM , Rating: 2
If it sold that well they will make a consul version.


RE: Competition
By aharris02 on 7/17/12, Rating: 0
RE: Competition
By msheredy on 7/17/2012 5:17:05 PM , Rating: 3
quote:
I view the market as a whole and try see pros/cons of each side -- and DT is the only place where I can count on finding a consistent anti-Apple bias in both articles & comments for all things Apple.


Good to see there's another one out there. :)


RE: Competition
By darkhawk1980 on 7/18/12, Rating: 0
RE: Competition
By artemicion on 7/18/2012 11:02:50 AM , Rating: 1
I love how, essentially, this article is about nothing more than how Apple is using tech that would reduce the thickness of the current iPhone from 9.3mm to 9.25mm. Groundbreaking.

Maintaining a tech blog must be nice. Post at least one or more article about Apple every day and you create a rabid piranha tank of discussion in the comments section. Easy ad revenue.

Up next, UPS delivery truck carrying shipment of iPads runs over a squirrel, proving that Steve Jobs hates the environment.


RE: Competition
By Iaiken on 7/17/2012 4:30:23 PM , Rating: 2
quote:
Surface will launch to great fanfare and initial spurt of sales, sales will taper off once people discover there are no tablet apps for Windows 8 and the included MS apps suck beyond belief.


Having used 3 different windows tablets so far (AMD, Samsung and Asus), the only ones that are going to flop are the ARM tablets. The x64 tablets will undoubtedly replace notebook computers because they can be used as a notebook or a tablet and are fully compatible with existing windows software at a lower price.

However, the biggest advantage is that I was able to launch Visual Studio on the tablet and start writing everything I needed for my app (UI, web service layer, database/cloud layer, etc) on the tablet and test it there too. In five days we were able to convert the metro UI into an executive dashboard of our companies health into which he could drill down into for details. The AMD Windows 8 tablet was probably one of the slickest devices I've ever worked with.

We're already planning the abandonment of our sales force iPads in favour of windows tablets that are less of a pain in the butt to work with. Our iPad software vendors and the restrictions imposed by Apple have been nothing but pains since our connected sales force project started.


RE: Competition
By aharris02 on 7/17/2012 4:49:57 PM , Rating: 2
That sounds like a legitimate use-case where Windows 8 tablets will demolish iPads in the enterprise. With our world being IT-driven, it only makes sense to enable tablets to drive innovation.

If Apple doesn't respond to this, they will quickly lose the only advantage they're just starting to gain in the enterprise space.


RE: Competition
By mellomonk on 7/17/2012 11:53:25 PM , Rating: 1
quote:
Having used 3 different windows tablets so far (AMD, Samsung and Asus), the only ones that are going to flop are the ARM tablets. The x64 tablets will undoubtedly replace notebook computers because they can be used as a notebook or a tablet and are fully compatible with existing windows software at a lower price.


Well that is a nice theory, but as sexy as the surface is, it's future isn't very bright at the price points that are being rumored. Consistent leaks put the ARM based Surface at $599 for the 32Gb, and the Pro surface starting at $999. Not to mention that we are not expected to see the Pro until 90 days after the release of the RT tablet which itself is not expected until this fall. Those release dates and prices put them up against the next round of Ultrabooks, Android Tablets, and more then likely a fourth generation iPad.

It sounds good on paper that the Pro model will succeed because it can run existing software. For some specialized use cases that may be true, but for the vast majority of folks that just isn't going to do it. Just as sales of existing slates are only in certain vertical markets, the Pro Surface has to overcome higher costs then competing slates & Ultrabooks, lower relative battery life, a lack of touch optimized Metro apps, and the public's now obvious initial disdain for Windows8. I think the Pro is an obvious complement to the cheaper more consumption oriented RT, but faces the same issues that have kept current slate designs sales at a fraction of more mainstream products.

I cannot help but think that with the Surface, Microsoft wants to set a benchmark or proof of concept for it's partners to follow and build apon. It will be interesting to revisit this after a year or so of Metro/Win8 development. And after we see what other Windows OEMs bring to the table.


RE: Competition
By bupkus on 7/18/2012 2:43:03 AM , Rating: 2
It's funny how people will sit and pontificate that Apple is through or the MS Surface will flop. If being a true visionary were so simple anyone could do it but alas it isn't.

quote:
Well that is a nice theory, but as sexy as the surface is, it's future isn't very bright at the price points that are being rumored. Consistent leaks put the ARM based Surface at $599 for the 32Gb, and the Pro surface starting at $999. Not to mention that we are not expected to see the Pro until 90 days after the release of the RT tablet which itself is not expected until this fall. Those release dates and prices put them up against the next round of Ultrabooks, Android Tablets, and more then likely a fourth generation iPad.
We don't have the prices, so... I may be inclined to believe the Surface RT will have a harder time of it. It doesn't appear to have compelling features to take me from my Nexus 7. The Surface Pro is a whole other animal. Sure, it comes to the table late but so did Google's Nexus 7 which appears to have sold out at most brick & mortar shops.
Does the iPad have a first rate (asked for by every person I have built a desktop PC) word processor, spreadsheet or integrated office suite?....? [crickets chirping].
This is the product that fuses the two worlds of real productivity and tablet (depending on opinion) convenience.
quote:
It sounds good on paper that the Pro model will succeed because it can run existing software. For some specialized use cases that may be true, but for the vast majority of folks that just isn't going to do it.

For the vast majority of people that use computers for real work it very much still holds true. If I'm looking for a Starbucks within walking or biking distance than the smartphone easily wins out.
quote:
a lack of touch optimized Metro apps
"Apps... we don't need no stinkin' apps!"
What I need is just a dozen or 2 programs for doing a variety of work and some apps for things like the one I use to refill prescriptions at Walgreens. I even think Domino's has one for ordering pizza and cheesy bread. Yummm.
It's like this, Steve Jobs saw how he could cash in on grabbing up sales of tunes by offering a product, the iPod, that would link up to a sales service of songs. The integration is arguably excellent but now Apple is hawking tunes. Next came movie sales again on the now ubiquitous iPod.
Looking around he saw even more profit by getting into the portable phone business. Now that was a piece of pie worth getting!
The iPad came next but it never was a device for real work. It was part shopping guide, part toy, part news reel and part fashion accessory. Basically, it's use is for media and content consumption and that is about all.
Now how does that stack up against a real computer?
quote:
the public's now obvious initial disdain for Windows8
I gotta laugh. To support these arguments detractors provide links to youtube video of "My dad tries Windows 8 for the first time" and "My Nan Tries Windows 8 For The First Time" and of course they don't give them a clue about what to do and all conclude that Windows 8 is unintuitive. Actually quite funny.


RE: Competition
By bupkus on 7/17/2012 4:34:02 PM , Rating: 4
Reading your posts feels like an act of masochism. It's like listening to an offensive little child throwing tantrums and spouting offensive language. Your posts teach me NOTHING. Your tone is so irritating that I cannot trust in anything you say. It's all emotional venting without perspective or reasonable expectation.

On rare occasion you actually sound reasonable but not here and not now.

Why not sit down with a nice bowl of pudding, turn on your favorite Nickelodeon program and have some fun. Come back when you're feeling better.


RE: Competition
By Azsen on 7/17/2012 7:51:58 PM , Rating: 2
Apple and the iPad have survived this long without Office. The iPad is more of a content consuming device rather than a content creation device. Office would be nice for the iPad, but if you want to get real work done in a timely manner you use a real keyboard. If Microsoft decides to block it on the iPad then Apple can always make their own Office suite for it if they really need it.


RE: Competition
By mellomonk on 7/18/2012 12:05:30 AM , Rating: 2
Rumors have Office on iOS now matter how poor or well Surface sells. The Office product is far more important to MS bottom line then a hardware product that will probably be sold at a near loss at first.


RE: Competition
By Solandri on 7/18/2012 3:39:24 PM , Rating: 2
Survival is not the issue. It's growth. The PC industry sells about 450 million units a year (desktops + laptops). For all its success, the iPad, at 48 million last year, is small potatoes compared to that. Heck, the entire tablet market (~80 million) is small potatoes. At some point you saturate the content consuming market at that price point, and either you have to drop prices or offer more features to continue growth.

Personally, I think this is the direction the future of personal computing is going. Not tablets per se, but small portable devices. We've gone from room-sized computers to car-sized workstations to desktops to laptops. It's pretty obvious to me the next step is towards your PC being something smartphone-sized, with optional peripherals (keyboard, mouse, and screen) attached if you want the full PC experience. If your device doesn't have the core productivity apps and document exchange capability common on PCs, you're consigning yourself to a very small slice of this future market even if your form factor is spot on.


Well, Apple isn't the first one
By Xajel on 7/17/2012 2:41:51 PM , Rating: 3
There's other companiese started using this method, from LCD panel side Sony started the trend with some of thier Xperia models, from AMOLED pane side; Samsung did it using thier SAMOLED panels... but as usual when Apple uses a technology every one start making the thing better and bigger !!




RE: Well, Apple isn't the first one
By aharris02 on 7/17/2012 3:45:29 PM , Rating: 2
The reason is pretty clear.

There's a very large segment of the population that doesn't give much of a damn about specs. They want things to work, and they want each iteration they buy to be significantly better than the last.

The only people who know anything about the specs you mentioned are spec-nerds (for the record, that's not a diss). Apple manages to get the attention of a much larger market by not focusing on the specs, so of course when they make a change, their generally-I-could-care-less customer base takes notice.


RE: Well, Apple isn't the first one
By Belard on 7/17/2012 4:34:47 PM , Rating: 1
Most people do not have the time in their lives to play with their gadgets. They want the phone to work, the internet to work.

Yeah, I'm techie... but I do want me stuff to work. I don't want to dick around with it. I'm past over-clocking, I want and need my computers to live for 4+ years.

I still went Android for a phone because of the flexibility... I run a WP7 Launcher on it. :) I went iPad for a tablet because of battery life, stability and easy of use. My desktop is Windows7. Win8 is not going to do much of anything to help MS.

My next phone = Android.
My next tablet = iPad4 or Android (90% it will be an iPad4 / I don't like 16:9 screens).
My next PC = Windows7 > Linux (2~4 years from now).


RE: Well, Apple isn't the first one
By Natch on 7/18/2012 8:04:26 AM , Rating: 2
In reality:

Apple fans have no idea what all this new stuff is, but they're excited about it.

Apple haters have no idea what all this new stuff is, and still hate the iPhone.

Nothing new here!


mistakes mistakes
By zephyrprime on 7/17/2012 3:33:07 PM , Rating: 3
The iphone is 9.3mm thick in its entirety. It's screen alone is much less than 9.3mm thick. Also, I think you are overestimating the difficulty of making the sensor array. Pretty soon, all touchscreens with have integrated sensor arrays as this greatly reduces cost and size.




9.3mm display?
By hankw on 7/17/2012 2:11:20 PM , Rating: 2
Isn't the whole phone 9.3mm thick?.... I'm sure the actual display is much small than that.




Life changing.
By dark matter on 7/19/2012 6:55:37 AM , Rating: 2
That's astonishing news. Such amazing innovation from the only company on the planet that truly innovates.

I forsee a massive demand from children in the womb, to people in terminal stages of life, to get a hold of this 0.5 mm saving.

It is simply life changing.




By StoveMeister on 7/21/2012 6:09:34 AM , Rating: 2
"Apple's screen for its next iPhone will use in-cell technology developed by Sharp Corp., LG Display Co., and Japan Display Inc"
Wonder it the US Patent Office grants Apple a patent on this one? :)




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