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A newly developed system seeks to kill the reverse engineering/cloning markets that abound in Asia.

A rampant piracy market flourishes in China and other countries where intellectual property law enforcement is not up to U.S. standards.  This piracy is not limited merely to bootleg CDs or DVDs.  Entire processors, circuit boards, and consumer electronic products are produced in pirate plants.  These plants are typically based either on stolen blueprints of the device itself or blueprints of the actual production plant. 

Pirates have an easy time obtaining such plans, due to the abundant outsourcing that moved much of the international consumer electronics infrastructure to nations like China which provide cheap skilled labor, but are piracy prone.  Attempts by the Chinese government to stop such thefts or shut down pirate plants are mostly token gestures, as they do little to dent the overall rate of piracy.

Now researchers at the University of Michigan and Rice University's Computer Engineering schools seek to provide a potential solution to the problem.  The system is based on a lock-key premise. The patent holder would generate keys and the physical chips would have to contact the patent holder when turned on to verify authenticity and receive a key.  The chips will not operate if a proper key is not obtained.

The project is code named EPIC, short for Ending Piracy of Integrated Circuit, and utilizes complex cryptography.  It utilizes small changes to the chip on the hardware level, but these changes have virtually no effect on performance or power consumption.   Michigan computer engineering doctoral student Jarrod Roy is presenting the research at the Design Automation and Test in Europe conference in Germany on March 13.  Igor Markov, associate professor in the Department of Electrical Engineering and Computer Science at U-M and a co-author of the paper says the new technology solves a very new problem -- piracy due to outsourcing.

Markov explains the crisis for chipmakers, stating, "Pirated chips are sometimes being sold for pennies, but they are exactly the same as normal chips.  They were designed in the United States and usually manufactured overseas, where intellectual property law is more lax. Someone copies the blueprints or manufactures the chips without authorization."

Fabrication plants typically cost around $3B USD to $4B USD according to the study's authors.  Farinaz Koushanfar, assistant professor in the Department of Electrical and Computer Engineering at Rice University and a co-author on the paper, states, "Therefore, a growing number of semiconductor companies, including Texas Instruments and Freescale (a former division of Motorola), has recently announced that they would cease manufacturing chips with finer features, and outsource production to East Asia. However, even in U.S. facilities, working chips are sometimes reported defective by individual employees and later sold in gray markets."

Chips using the system would include hardware to produce a random 64-bit identification number.  The chip could not be unlocked without this identification number.  The patent holder could then activate legitimate chips, protecting against pirated designs.  This activation can be done over a phone line or internet connection.  Says Roy, "All chips are produced from the same blueprint, but differentiate themselves when they are turned on for the first time and generate their ID.  Nothing is known about this number before activation."

The activation would begin with the chip designating its random ID.  Based on this, the patent holder would send out a unique code to unlock the chip.  Since activations keys are generated on the fly, it would not be possible to steal a single key and use it on multiple chips, as each key is real-time generated and unique.

Markov says that the technology, if adopted by consumer electronics manufacturers, will make piracy very difficult.  Says Markov, "If someone was really bent on forging and had a hundred million dollars to spend, they could reverse-engineer the entire chip by taking it apart. But the point of piracy is to avoid such costs.  The goal of a practical system like ours is not to make something impossible, but to ensure that buying a license and producing the chip legally is cheaper than forgery."



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Their own fault.
By Harkonnen on 3/6/2008 5:40:26 PM , Rating: 5
These companies have nobody to blame but themselves. If they weren't so cheap all their manufacturing plants wouldn't be in a foreign country.




RE: Their own fault.
By 16nm on 3/6/08, Rating: 0
RE: Their own fault.
By sweetsauce on 3/6/2008 6:04:36 PM , Rating: 5
Wrong. We can only blame shareholders who constantly demand revenue growth year after year then jump ship when growth is even a fraction smaller than predicted.


RE: Their own fault.
By James Holden on 3/6/2008 6:12:10 PM , Rating: 5
And we continue to pass the buck in a circle :)


RE: Their own fault.
By jadeskye on 3/6/2008 6:24:42 PM , Rating: 1
and to think we fight to defend capitalism...


RE: Their own fault.
By dever on 3/7/2008 2:41:27 PM , Rating: 2
Yes, it seems that people forget we are defending the intrinsic human economic freedom that is deeply intertwined with our political and civil freedoms.


RE: Their own fault.
By Oregonian2 on 3/6/2008 7:21:51 PM , Rating: 2
Shareholders need the short term money to pay for those products that weren't outsourced and therefore have higher prices!

P.S.- Actually purchased a consumer $25'ish gizmo at Costco about a week ago. I was flabbergasted! Said "Made in U.S.A." on it!


RE: Their own fault.
By fic2 on 3/6/2008 9:43:46 PM , Rating: 3
Did you take it back?


RE: Their own fault.
By Pneumothorax on 3/7/2008 12:38:40 AM , Rating: 2
Yeah I purchased 2 brooms from costco yesterday and I actually felt a sense of pride that they were still "Made in The USA" It's sad when we used to manufacture TV's and such and now all we make are broom handles :(


RE: Their own fault.
By 16nm on 3/7/2008 10:03:09 AM , Rating: 2
TV sets is a great example. Zenith and RCA used to be made in the USA, but consumers could not refuse the dramatically cheaper imports and forced RCA to go overseas. I think Zenith went out of business. The only one to blame is ourselves, the consumer. I'm all for it though. The only constant in life is change. Adapt or die. There are other ways to make money than trying to compete with a Chinese workforce that lives in tin shacks and have to force their children to earn income for the family. No thanks. That's not for me.

I don't know how the US carmakers are going to survive...


RE: Their own fault.
By mattclary on 3/7/2008 10:51:41 AM , Rating: 2
And to add to the "you can thank xxxx" meme...

You can thank unions for pricing our products right out of the market.


RE: Their own fault.
By dever on 3/7/2008 2:43:31 PM , Rating: 2
more importantly, you can thank government interference that gives Unions privileges that exceed those of individuals or the companies they build.


RE: Their own fault.
By geeg on 3/7/2008 3:57:48 PM , Rating: 2
hey, that's called capitalism which has only one rule of acquisition: "increase profit"


RE: Their own fault.
By NickF001 on 3/6/2008 7:43:40 PM , Rating: 5
WRONG

Most of these companies only care about one thing: profit. If they are going to outsource it has nothing to do with the consumer demanding lower prices, they will outsource in any case.


RE: Their own fault.
By 16nm on 3/7/2008 10:09:59 AM , Rating: 2
quote:
WRONG

Most of these companies only care about one thing: profit


The reason is due to competition, not profits. Actually, margins are slimmer and profits have deteriorated thanks to all these companies competing for our dollars. Electronics were a much more profitable business in the eighties than today. Just ask Sony.


RE: Their own fault.
By Houdani on 3/7/2008 10:50:07 AM , Rating: 5
RIGHT!

This is exactly what my company did. Guaranteed to save money by manufacturing in China, right? Until you realize that the China mfg plant needs to show a profit for themselves so they mark up the price of the product by 30% which effectively negates the savings we achieved by outsourcing it.

Moreover, we used to have a very lean inventory of finished goods. Most everything was built as the orders came in and shipped out the same day. Now, we have to stockpile product in the warehouse domestically in order to meet customer’s expectations of timely delivery, since shipping from China and clearing customs takes three weeks. (Product sitting on shelves is just money doing nothing.) We also have to pay for the warehouse for this extra inventory, which is just additional overhead cost. Not to mention frequently having to expedite (air) shipping when unexpected orders come in, or the manufacturing plant in China has hiccups and falls behind.

So yeah, the executives got their bonuses for moving product to a “low cost region,” but if they did a holistic accounting of the products, they would be rather disappointed in the results. Actually, they would just refuse to accept the numbers are true.


RE: Their own fault.
By dever on 3/7/2008 2:46:24 PM , Rating: 2
quote:
WRONG. Most of these companies only care about one thing: profit. If they are going to outsource it has nothing to do with the consumer demanding lower prices, they will outsource in any case.
This statement is self-contradictory.

If outsourcing will produce lower prices, attract consumers and, GOD FORBID, increase profits, these all go hand-in-hand.


RE: Their own fault.
By InsaneGain on 3/7/2008 1:53:38 PM , Rating: 1
quote:
Wrong. We can only blame ourselves for demanding the absolute lowest pricing on these products


Why would this statement be downgraded? From everything I learned in economics courses, in a free market economy, the consumer tendency to maximize self interest is one of the fundamental driving forces in corporate behavior. It determines the environment corporations work in. If a company does not make efforts to minimize costs, another company will do so and succeed in the market because the consumer will ultimately choose the lowest cost provider, holding all other factors (i.e. quality etc.) equal.


RE: Their own fault.
By inighthawki on 3/6/2008 6:54:43 PM , Rating: 3
Not so much. Outsourcing not only brings many jobs to the foreign country, but lowers the price of the product. This enables more people to afford and buy the product, and make the company grow at a faster, rate, increase its workforce, hire more and better engineers, and in the end everyone is happy.

Personally I don't care about the hardware pirating, obviously since it doesn't affect me, but I don't see it as a very big threat.

Then again, pirating only exists because there are people who can't afford the real thing, and the big businesses imo don't seem to understand. Sure there are plenty of products that can't afford to drop prices...but look at Microsoft or apple for example, both have highly inflated pricing.


RE: Their own fault.
By NickF001 on 3/6/2008 7:46:30 PM , Rating: 4
Too bad that no one will be able to actually afford the product as almost no one will have jobs that pay a reasonable wage.


RE: Their own fault.
By fic2 on 3/6/2008 9:42:57 PM , Rating: 3
Usually the price of the product is kept the same. The only difference is the profit margin. Look at how much Nike pays it's production workers and how much a pair of Nikes are.

Hardware pirating may effect you - say that the next chip that gets pirated is used in power supplies that provide DC to the avionics controls in a jet. You end up flying somewhere on vacation. The PS with the pirated control chip has been working fine for a year, but since the QC in a pirate factory is, uh, not up to standards the chip power spikes. This cascades to several chips that are used to control varies critical parts. The plane crashes. You die. You were effected and didn't know it.

Think it can't happen? Counterfeit airplane bolts and other parts are confiscated all the time.

just google: counterfeit airplane parts


RE: Their own fault.
By RogueLegend on 3/6/2008 10:16:04 PM , Rating: 2
Outsourcing only brings low wage, inconsistently paying jobs to foriegn countries- and never the executive level, high wage training and jobs that help local development.

And what happens when wages rise to the point of the production not being profitable? The companies pack up shop and move the jobs to another country with low wages- at best the infusion of money into the local economy is temporary, bringing that much more of a shock when it is removed.

And people would not be asking for lower prices if the cost of living didn't outpace peoples earning ability.

The drive for outsourcing is mostly for increased profit margins. Once profit margins have increased, then they thing about lowering prices, not the other way around.


RE: Their own fault.
By FITCamaro on 3/7/2008 6:43:45 AM , Rating: 2
So you don't care that basically American companies are doing the work and the Chinese are stealing our technology? If you think this only applies to consumer level devices you're retarded. This also applies to military hardware.

And not having the money to afford something is no excuse for stealing it.


RE: Their own fault.
By InsaneGain on 3/7/2008 1:46:03 PM , Rating: 2
quote:
Personally I don't care about the hardware pirating, obviously since it doesn't affect me, but I don't see it as a very big threat.

This is a very insular and naive point of view. Hardware piracy, or any form of piracy for that matter, reduces incentives to innovate. Nobody will allocate resources to very expensive R&D in order to advance technology when they know their designs will be quickly copied. The pirates will always be able to undercut the developers prices because they didn't have to incure the very expensive R&D costs. In the long run, rampant intellecual property piracy will reduce incentive to innovate and obviously you along with everyone else will not continue to enjoy the growth in technology that we take for granted.


RE: Their own fault.
By eye smite on 3/7/2008 8:15:01 AM , Rating: 4
I couldn't agree more. This is a direct result of greed, plain and simple. Until the current generation of execs retire and/or die off and get replaced by someone with a higher sense of ethics, companies that outsource to China will always be exploited in this fashion. Enjoy the profits big corporations, I love how it was a better idea.


RE: Their own fault.
By Fnoob on 3/7/2008 10:25:47 AM , Rating: 1
Please, if you can, define 'greed'.


RE: Their own fault.
By geeg on 3/7/2008 6:31:51 PM , Rating: 2
desiring your neighbor's <car/house/wife> when you have a decent one already.


RE: Their own fault.
By mattclary on 3/7/2008 11:02:04 AM , Rating: 2
quote:
This is a direct result of greed, plain and simple.


You are correct. You want the best deal you can get on your plasma TV because you are greedy. It's human nature.


RE: Their own fault.
By rcc on 3/7/2008 1:25:55 PM , Rating: 2
Not going to happen. The new generations value ethics less and less.


RE: Their own fault.
By dever on 3/7/2008 2:53:23 PM , Rating: 1
quote:
Enjoy the profits big corporations.
You seem to have no understanding of the business world. Anyone who has a retirement fund or any one of another investments IS the "big corporation." You are a stock holder. You demand performance (ie profits).

What you glibly label "greed" (at the expense of weakening human freedom and furthering the cause of socialism) is simply the desire of many, many individuals in a company to perform their best and succeed, and the rest of us rewarding that performance through purchases and investments.

Would you prefer a dictator run the company you work for?


RE: Their own fault.
By eye smite on 3/11/2008 3:49:50 PM , Rating: 4
No, I would prefer american companies to make plenty of profit by keeping their production in america. Jobs in America. The money here in america. That's turning profit. Outsourcing overseas, giving the money I spend to overseas outsourcing, putting people out on the streets with no job here in america in the name of making more profit is pure greed. Sacrificing any semblance of ethics, morals, values in the name of making more profit is greed. I don't think you can deny that's what companies now days are doing.


Don't see the point.
By Hydrofirex on 3/6/2008 5:55:58 PM , Rating: 4
I would just reverse engineer your little key check out of my product. If the chip works in-of-itself then this element is just a "DRM" scheme placed on top. As we've seen in the digital world it doesn't take very long for those with the knowledge and determination to work around this.

I'm going to argue that this is just going to be a huge hassle to legitimate customers and is not going to do much to deter piracy.

Maybe that Chinese labor isn't so cheap? Shouldn't the costs of these kind of breaches be taken into the P&L equation when considering to outsource? I believe the free market can handle this one... seem to recall something about there never being a free lunch....

HfX




RE: Don't see the point.
By fk49 on 3/6/2008 6:13:08 PM , Rating: 3
Ingenious really. The hardware manufacturers are just re-applying the techniques that the RIAA and MPAA have pioneered to stop piracy of music and movies. Even Microsoft has used it successfully to stop piracy of Vista.

..oh wait..nvm


RE: Don't see the point.
By fic2 on 3/6/2008 7:19:32 PM , Rating: 3
I think MS used a more ingenious method to stop Vista piracy - just make it suck so badly nobody wants it. Actually, Bob and Windows ME were beta tests for it. Wonder if they patented that anti-piracy method. Oh, wait, the music industry has been using it for years.


RE: Don't see the point.
By rudy on 3/7/2008 3:03:25 AM , Rating: 2
Actually you have a valid point, many people who pirate windows have gone out and bought it because without the updates and the hassle of working around getting updates it is a security problem. I think more companies should focus on services that are easier to control so that people just want to buy the product for the service.


RE: Don't see the point.
By robinthakur on 3/7/2008 9:08:53 AM , Rating: 2
I'm sure that anyone planning on pirating vista would know about the many exploits out there which still work with SP1 and take about 10 secs to do. While some people might have been scared into buying Vista, from all the "its unpirateable" stories in the general press, but anyone with a brain and search engine who wanted to crack it has already done so.


RE: Don't see the point.
By lexluthermiester on 3/7/2008 3:23:16 AM , Rating: 2
Actually, Windows ME was an attempt at making a hybrid 9X/NT OS. And AFTER you disable certain services and removed IE, the OS ran better and more stable than 98SE. I ran ME for years without any issues that my friends using 98 were having. In fact I ran it on all three of my machines until XP SP2 came out.


RE: Don't see the point.
By Macungah on 3/6/2008 10:32:40 PM , Rating: 2
My dad used to work for Texas Instruments back in the late 80's. A trick that they used was that the Texas Instruments logo would actually be integrated into the circuit design of chips. Everything but the Texas Instrument logo was easily copied, and that was their form of copy prevention. I have no idea what they do nowadays.


Wire the world
By InternetGeek on 3/6/2008 5:46:04 PM , Rating: 2
I can see his point but it seems we'd have to include a network connector to every single device we produce. From A-Z.

Good as it is to protect IP, some companies could take advantage of this to force launch plans (iPhone, etc) and products to be used only in certain designated markets... maybe even at a premium.

I reckon if fed correctly people would buy it, which is the sad part. As consumers we're not enforcing fair market rules with our wallets.




RE: Wire the world
By ncage on 3/6/2008 11:11:42 PM , Rating: 3
Where has all this DRM crap got us? Has it really helped the industry. Take Hi-Def on cable for example. Look at this cable card mess we have had to go through. How easy is it to set up a high-def tivo? Will tivo work with anything but cable (directv & dishnetork)?It generally just ends up hurting the law biding consumer. People who want to break this stuff...will break it. There are smart people in the hacking community that will be able to break just about anything (DVD John).

Another example. I was a subscriber to urge. Well when they decided to close shop and switch all their subscribers to raphsody....guess what...all my mp3 quit working because they no longer could communicate with the URGE DRM crap. I ended up calling raphsody and complaining. The guy could not get them to work no matter what (weren't the supposed to have this figured out?).

No only this it makes things for us more expensive? Who do you thinks paying for all this R&D for the new DRM schemes? Also there is a compatability headache. New movies sometimes have a hard time playing in older players (older firmware). Blu-Ray & HD-DVD is a perfect example.

What really confuses me is when they start selling DRM free media (itunes) they start charging more (they should charge less).

The law biding consumer is being screwed from all kinds of angles.

Ncage


Greed
By Kyanzes on 3/6/2008 5:47:09 PM , Rating: 1
"Pirates have an easy time obtaining such plans, due to the abundant outsourcing that moved much of the international consumer electronics infrastructure to nations like China which provide cheap skilled labor, but are piracy prone."

OMG!!! OMFG!!! I take advantage of people in China and at the same time clever ppl also exploit me! This isn't fair! This wasn't promised to me!

Also!!! Their laws are not up to US standards!!! OMG! OMFG!!! Not up to US standards, can you dig that? OMFG!!!

:)

The piracy is done by rich businessmen. And those businessmen simply buy the politicians so they leave them be. Conclusion: either buy those politicians yourself or get the hell out of the country. :D

OMG, their laws are not up to US standards!!! OMG!!! :D :D :D




RE: Greed
By fic2 on 3/6/2008 9:31:39 PM , Rating: 2
One case I heard of was in China where a group of 4-5 engineers that worked for a network switch company. They basically walked out the door with plans and software and setup shop across the street. I never verified it, but the person that told me the story was working in China at the time so I did believe it.


RE: Greed
By InsaneGain on 3/7/2008 4:23:57 PM , Rating: 2
I read a story years ago about how the huge Chinese telecommunications company Huawei is entirely founded on technology stolen from Cisco.


Overkill
By neovalen on 3/6/2008 5:45:19 PM , Rating: 2
How about this:
1. Stop outsourcing to places where piracy is rampant
2. Stop punishing legit consumers who purchase your product.

What if the ICs are used are in a secure area with no phone or internet? Such as defense contractors.




RE: Overkill
By JakLee on 3/6/2008 9:09:41 PM , Rating: 2
But that is not going to stop this problem. Pay someone $5k to give you a copy of the plans to PRODUCTX, go to Asia, spend about $25k to setup a plant & sell knock offs in the hundreds of thousands for half of PRODUCTX's retail price. All the money spent on R&D is done by the legit company & the knock off is close enough to good that the average joe wouldn't care.

I think is way different than software DRM. I think the idea is right with this though I don't understand the hostility towards the idea. This allows companies who create hardware to protect it from a foreign company stealing it. I don't particularly appreciate software DRM clogging up my system but this is trying to be seamlessly integrated; no end-user harrassment like rouge Starforce.

I prefer no DRM but I don't see how this is like DRM. This won't keep you from changing out parts or affect your usage, so I don't think it's an adequate correlation.


EPIC Fail
By mcmilljb on 3/6/2008 6:16:06 PM , Rating: 4
They're just get around it too. EPIC Fail.




Europe have more pirates than any continent on earth
By rsasp on 3/6/2008 6:51:49 PM , Rating: 2
yep, Europe have more pirates. almost all the BT tracker kernel are located in Europe. ahem *Thepiratebay* for instance.




By kmmatney on 3/6/2008 7:00:42 PM , Rating: 2
Yes, but Europe doesn't copy something, and then resell it for profit. There's a big difference between downloading something for private use, versus copying somehting and re-selling.


I don't get how this works...
By iiiceaser on 3/7/2008 11:50:10 AM , Rating: 2
If it's a pirated chip then why won't the pirates just leave out the bit about it being authenticated? Then the computer, or chip, or whatever will never know it's not supposed to work...

Is this b/c of the bit that they are just copying the blueprints exactly (So they'd build the authenticator in to their pirated chips as well)? But if that's the case then why won't their perfect copies actually authenticate? If they copied the blueprints and all else is the same?

I mean if they're identical copies and it's all random encryption anyway, then if they're making perfect copies it should all look the same to the server when it "calls home"... And if they aren't perfect copies, then it's back to why even tell the chip to call home? Unless this is being built in the motherboard or chipset or something...

Can someone clarify?




Stolen Blueprints
By prenox on 3/7/2008 4:46:43 PM , Rating: 2
If the Blueprints are being stolen or whatever then they should be able to manufactor the chip with the DRM built into it. If its built exactly the same then I don't see how the authentication can tell if its real or pirated being the number is generated randomly. Unless the key is generated and injected when its built and it dials in to verify like CD-Keys




This is very odd.
By hoosiertech on 3/10/2008 3:49:16 PM , Rating: 2
I noticed something in this article that really confuses me. The article states "Fabrication plants typically cost around $3B USD to $4B USD according to the study's authors."

If that is really the case, lets say a pirate company can build a smaller scale plant even for 5% of that cost. Were talking a several million dollar modern type facility.

It's preposterous to think the Chinese government does not know or could easily find where these facilities are. It's not like they making these in some little 5000 foot rundown warehouse.
So bottom line is that the Chinese government could care less if we are losing billions of dollars in lost intellectual property.

My suggestion is very simple, I believe we owe the Chinese 100's of billions of dollars in loans. I think we could easily be justified in not honoring those loans until they decide to honor our corporations intellectual property rights and take enforcement seriously.




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