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  (Source: Miami Herald)
Relaunch will steer away from social networking.

As the popularity of Facebook and other social networking sites continue to grow, the visitors to MySpace, a website that helped put social networking on the map, is steadily on the decline.

When compared to the same period last year, the number of MySpace visitors dropped by 18 percent in September. The site has seen its numbers decline every month since March according to market research company comScore.

That is why the social networking company is now taking steps to revamp itself.  Instead of connecting its members with friends, the site will connect users to media.

MySpace chief executive Mike Jones said that the News Corp-owned property is no longer seeking to compete head-on with social networking company Facebook, and is recasting itself as a complimentary service that he hopes the 35-year-old-and-under crowd will flock to to stay abreast of the hottest music and videos. 

The new Myspace is content-heavy and will focus on music, movies, games, and videos.   Visitors to the site will now be able to subscribe to entertainment news feeds, content hubs, personalized streams and a discovery tab.

A  new welcome page has been added showcasing the rank and popularity of content featured on the site as well as personalized content based on user interests. Members will have access to a new interface aimed at making the site easier to navigate and the customized personal pages will have a more uniform structure and theme. 

MySpace will also reward members who share video and other content with "badges" that appear on their personal pages.

The test website became available to some users today.  Full access will be made available to everyone by the end of November.



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Funny
By TheRequiem on 10/27/2010 1:05:47 PM , Rating: 2
quote:
MySpace chief executive Mike Jones said that the News Corp-owned property is no longer seeking to compete head-on with social networking company Facebook, and is recasting itself as a complimentary service that he hopes the 35-year-old-and-under crowd will flock to to stay abreast of the hottest music and videos.


Funny, I thought that's what it was right now... does anyone actually use MySpace for actual social-networking anymore? A few years ago when it became a place for spam that's when I noticed everyone dissapear. Facebook was the nail in the coffin.




RE: Funny
By hyvonen on 10/27/2010 1:10:15 PM , Rating: 3
+1. Yeah, to me it's a source of tour dates and music samples..


RE: Funny
By AssBall on 10/27/2010 1:48:14 PM , Rating: 2
Well myspace was originally a music specific community portal before it got whored out as social networking, iirc.


RE: Funny
By Lazarus Dark on 10/27/2010 9:47:03 PM , Rating: 2
Thats exactly what I use it for too.
Even from the beginning I just couldn't get into the social aspect, the whole comment system was just very unproductive.
But I found it was a great way to keep up with my favorite bands in one place, check their tour dates and latest music sample without having to navigate dozens of websites.
Finally, about 6 months ago, when all my last friends had moved to facebook, I just deleted all my myspace friends except the bands.


RE: Funny
By EndlessChris on 10/28/2010 2:07:55 AM , Rating: 2
me too man, I actually created a myspace account just for this reason. It's an amazing resource to keep up to date with the bands you like and to discover new ones. The social aspect blows but this will be a great opportunity. I hope they do well with re-design.


RE: Funny
By bplewis24 on 10/27/2010 1:12:20 PM , Rating: 2
quote:
A few years ago when it became a place for spam that's when I noticed everyone dissapear.


You and me both. That along with the user interface changes and an attempt to mimic Facebook's "wall" were the nail in the coffin for me. Coincidentally, I just logged into my account there a few days ago for the first time in like 6 months. That place is a ghost-town.

Brandon


RE: Funny
By Spivonious on 10/27/2010 1:21:02 PM , Rating: 3
I thought he would say it would be compl e mentary. But I'm okay with a website saying nice things about me too.


RE: Funny
By Reclaimer77 on 10/27/2010 4:39:46 PM , Rating: 2
What!? Now where am I going to go to browse stupid teenage whore's naked pictures on their public profile!!??

:(


They can choke
By Belard on 10/27/2010 4:18:46 PM , Rating: 1
Hopefully, Newscorps Chokes on Myspace.

The concept is a bit stupid... isn't that why we have the www.(your company name).com to learn about music, products and crap?

As there becomes less users on MySpace, as does the reason for people to even be ON THE SITE to even see the Ad-Spam site.




RE: They can choke
By SPOOFE on 10/27/2010 6:17:22 PM , Rating: 2
quote:
isn't that why we have the www.(your company name).com to learn about music, products and crap?

Um, I'm no fan of Myspace, but surely you can see the difference between a "portal" site, that has a wide range of related content and structure under a similar umbrella, and the rowdy, anything-goes nature of the World Wide Web.

It's the "grocery store" approach. A hundred years ago a shopping trip required an epic journey to a dozen different stores to get everything you wanted. Nowadays if consumers have to go to two stores they get pissed. People feel more comfortable with consolidation and the perception (even if the perception is inaccurate) that they're getting "everything" from a single source, or at least as few sources as possible.


RE: They can choke
By lolmuly on 10/27/2010 9:46:31 PM , Rating: 2
that's why i go to google news,

many sources consolidated...


Again?
By lwright84 on 10/27/2010 1:14:16 PM , Rating: 4
If you considered ads, spam, viruses, whores, and losers "entertainment" then it's been a successful portal for years!!




Shark-jumping
By snikt on 10/28/2010 3:03:07 PM , Rating: 2
Jumping the shark.




"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il














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