New Fisker Owners Aim to Relaunch Karma Hybrid in 2015
April 23, 2014 9:22 AM
Fisker is looking fr a CEO and a new HQ
Fisker was one of the high-profile failures of the
Advanced Technology Loan program
operated by the U.S. government. The company made a handful of Karma hybrid vehicles and then filed for bankruptcy. A judge overseeing the cars ordered the bankrupt
Fisker to hold a competitive auction
for the assets remaining, with the winning bid going to a Chinese company.
Wanxiang, the new owner of Fisker, is a Chinese auto parts conglomerate and it has announced plans to relaunch the Karma by mid-2015. The company says that a second Fisker model,
the station wagon-style Surf
, could ship in 2016. A
cheaper, smaller car called the Atlantic
is also being considered for production in 2017.
“We don’t know if we would keep Fisker Automotive as the company (name),” said Roger Brown, interim President for Fisker. “The cars are the rock stars.”
Fisker received lots of bad press and it would be understandable if the new owners wanted to rename the company. Before the cars can go back into production, the company has to set up a new headquarters and decide where the cars will be produced.
“Wanxiang is not flashy. They bought this company, they paid cash for it, they don’t put any debt on their company and they execute,” Brown added. “They didn’t buy the company to export the technology to China. ... They bought it because they want to build a great car company.”
Brown is currently leading a small team of 25 workers, who are the only people not laid off by Fisker a year ago.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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