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Sony CEO thanks Wii shortages for PS3 sales boost

Things may finally be turning around for Sony, or perhaps for the consumers, depending on perspective. Following the introduction of the 40GB PlayStation 3, which effectively dropped the price of the console by $100 down to $399, sales of the platform have more than doubled.

Sony Corp. CEO Howard Stringer expressed his relief, saying to the AP, "It's the breakthrough we've been anticipating. We've been holding our breath."

According to the newswire, Sony sold between 30,000 and 40,000 consoles per week prior to the price drop of the 80GB model and introduction of the 40GB unit. On the week of the new pricing, sales jumped to 75,000. On the next week, Sony sold an even better 100,000 consoles.

"Obviously, we've taken so much heat over the year on PS3," Stringer added. "Finally, the turning point has been passed."

While the Wii is still the undisputed leading seller, Stringer believes that the surge in PS3 sales owes something to Nintendo's inability to supply the demand, leading some consumers to view Sony's console as the alternative. "It's a little fortuitous that the Wii is running out of hardware," Stringer said.




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