Print 11 comment(s) - last by inperfectdarkn.. on Oct 31 at 3:53 AM

Netflix continues disrupting traditional models

Netflix is moving on up from making its own TV shows to movies, and it wants to bring those movies to your home the same day they're released in theaters.

According to All Things D, Netflix is looking to disrupt the traditional box office model by creating its own major films and making them available in both theaters and your home at the same time rather than waiting weeks or months for a movie to leave the theater. 

Netflix already creates its own TV shows, such as "Orange is the New Black" and "House of Cards," and both are wildly successful. The shows are available on Netflix only, and falls outside of the typical television model where shows air weekly on a cable network. 

Over the summer, Netflix said it wanted to make a move into movies, like documentaries and stand-up comedy specials. Like the TV shows, these smaller-scale productions would debut on Netflix only. 

Now, Netflix wants to get into "big" movies that appear in theaters, but continue with its trend of offering the content on Netflix as well. And instead of making customers buy expensive box office tickets and go out to a theater, the movies will be available on Netflix at the same time as they appear in theaters (and not weeks later -- they would be released the same day). 

“What we’re trying to do for TV, the model should extend pretty nicely to movies," said Ted Sarandos, Netflix's content head. "Meaning, why not premiere movies on Netflix, the same day they’re opening in theaters? And not little movies — there’s a lot of ways, and lot of people to do that [already]. Why not big movies? Why not follow the consumers’ desire to watch things when they want?”

Many Hollywood studios would likely say Netflix is crazy. While they are coming up with new ways of getting movies from theaters to homes quicker, offering a Hollywood blockbuster at home the same day as it debuts in theaters likely won't be an option they'll consider anytime soon. Netflix will probably be on its own with this one. 

In fact, Netflix is still working on cable companies in an effort to have its app put on their set-top boxes. This has largely been an uphill battle, as cable companies remain skeptical of siding with the streaming giant whose aim is to change the way people consume entertainment. 

Source: All Things D

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More power to them
By LBID on 10/29/2013 2:34:39 PM , Rating: 3
Netflix has had its ups and downs, but overall has been a huge benefit to consumers. I fully support any efforts to continue disrupting the big media entertainment business models.

RE: More power to them
By Rukkian on 10/29/2013 2:52:13 PM , Rating: 2
I agreee, but I do wonder why anybody would go to the theatre if it is available, legally at home immediately for basically free? I get that they want subscribers, but what would be the incentive for theatre owners to actually show the movies, if the turnout would be pretty low?

RE: More power to them
By Labotomizer on 10/29/2013 3:33:47 PM , Rating: 2
It won't be free. In fact I would imagine it's more than a single ticket. I would guess about $30 for a movie. Why so much? You can have as many people at your house to watch it at once as you'd like. There's no way to know it's only a single viewer.

That said, it would be cool for some movies. Others I would rather see on the big screen. Plus, movie theater popcorn is awesome!

RE: More power to them
By titanmiller on 10/29/13, Rating: -1
RE: More power to them
By just4U on 10/29/2013 4:30:15 PM , Rating: 2
It's a night out of the house... perhaps dinner, watching on a big screen. I look forward to going out to the movies 5-6 times a year even though that same movie might be on a high quality torrent as well. It's the overall experience I guess.

The thing movie companies don't get is some simply won't ever do that. Don't matter if they can get the movie for free or it's no where around. They simply have no interest in heading off to the theatre regardless of cost involved.

RE: More power to them
By Mitch101 on 10/30/2013 9:47:46 AM , Rating: 2
Especially in the colder months there is a reason blockbuster movies are shown in the spring.

What concerns me is all it takes is a stream of bad movies for them to have financial issues.

RE: More power to them
By Rukkian on 10/30/2013 2:30:42 PM , Rating: 3
I used to think that too, but have been turned off by the 20 minutes of tv commercials theaters near me are now doing. I was semi-okay dealing with the overpriced items, overcrowding, and rude people, and actually enjoyed the movie previews, but the last 3 movies I went to had at least 20 mins of regular tv commercials (razors, shampoo, femine hygeine) before the even started the trailers, and all of this was at the time the movie was scheduled to start.

I have gotten to the point where I would rather just watch it in my home theater where I can pause if I need to and dont have to deal with all the BS. I do once in awhile still go the the theater, for big movies that my boys and I want to hit right away, but if they were available (at blu ray quality), I would probably stay home.

RE: More power to them
By retrospooty on 10/29/2013 2:52:35 PM , Rating: 2
I hope they can , but I doubt it would be allowed. It would hurt theaters too much... However, a mid-range might work. After the movie stops filling seats in the theaters and months before it releases on DVD/BR they could possibly allow it.

RE: More power to them
By ClownPuncher on 10/29/2013 3:18:12 PM , Rating: 2
In my area, we have had a lot of medium sized private theatres pop up. Dinner, beer, movie, comfortable seats.

RE: More power to them
By kattanna on 10/30/2013 12:04:30 PM , Rating: 2
but I doubt it would be allowed. It would hurt theaters too much..

i would actually expect the BIG theater chains like AMC.. etc to not show the movie in their theaters, to spite netflix.. that is of course until it becomes a hit in smaller ones and the greed overcomes that spite

RE: More power to them
By inperfectdarkness on 10/31/2013 3:53:03 AM , Rating: 2
I also support Netflix on this endeavor. Movie prices have gotten completely out of hand. I suspect that this will either bring new customers to Netflix (thereby increasing its clout) or it will drive down movie ticket prices. Either way, we the consumers, win.

This is the perfect age to try this new business model. Digitally streamed movies are the standard--which means that distribution is very cost-friendly. I don't really care about A-List actors--some of the best films I've seen recently are indy Lions Gate. I don't really feel like paying a premium for Michael Bay or Nicholas Cage.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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