It was just yesterday that we brought
you news of Netflix's launch of streaming video in Canada,
marking the first time streaming service was made available outside
of the United States.
"Convenience, selection and value
are at the heart of the Netflix service, and it is our hope that this
resonates with Canadians," said Netflix co-founder and CEO Reed
Hasting yesterday concerning the announcement.
According to numerous reports, it looks
as though "convenience" doesn't just apply to how Netflix
service provides value to its customers. Netflix was unable to get a
proper permit to close off a street for its launch event in Toronto.
So in order to get around this sticky situation, Netflix decided to
instead obtain a film permit and pretend that it was shooting a
company documentary the
Associated Press reports.
Netflix went even further by hiring
to The Chronicle Herald. The actors were given
scripts on what to say to reporters about Netflix's service. A
portion of the sheet read:
Extras are to
behave as members of the public, out and about enjoying their
day-to-day life, who happen upon a street event for Netflix and stop
by to check it out.
Extras are to
look really excited, particularly if asked by media to do any
interviews about the prospect of Netflix in Canada.
After reporters caught wind of
Netflix's scheme, a spokesman for the company apologized noting that
it did not intend to mislead reporters. Steve Swasey, Netflix VP of
Corporate Communications stated, "Some people got carried away
and it’s embarrassing to Netflix."