Print 32 comment(s) - last by mindless1.. on Oct 16 at 2:20 AM

Netflix apologizes for gaffe

It was just yesterday that we brought you news of Netflix's launch of streaming video in Canada, marking the first time streaming service was made available outside of the United States.

"Convenience, selection and value are at the heart of the Netflix service, and it is our hope that this resonates with Canadians," said Netflix co-founder and CEO Reed Hasting yesterday concerning the announcement.

According to numerous reports, it looks as though "convenience" doesn't just apply to how Netflix service provides value to its customers. Netflix was unable to get a proper permit to close off a street for its launch event in Toronto. So in order to get around this sticky situation, Netflix decided to instead obtain a film permit and pretend that it was shooting a company documentary the Associated Press reports.

Netflix went even further by hiring actors according to The Chronicle Herald. The actors were given scripts on what to say to reporters about Netflix's service. A portion of the sheet read:

Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out.

Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada.

After reporters caught wind of Netflix's scheme, a spokesman for the company apologized noting that it did not intend to mislead reporters. Steve Swasey, Netflix VP of Corporate Communications stated, "Some people got carried away and it’s embarrassing to Netflix."

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Mitch101 on 9/23/2010 7:47:13 AM , Rating: 3
Some of Sony's ad team must be working at Netflix.

RE: Sony?
By tastyratz on 9/23/2010 8:12:30 AM , Rating: 5
They needed to close the street for the event and pulled another permit - the public shouldn't care about minor bureaucracy.

Even the actors are only so big of a deal. Every company hires plugs at promo events, this one just leaked. we all know it.

Dear Canadian press:

Whoopie doo

Kind regards, misc American.

RE: Sony?
By MrBlastman on 9/23/2010 8:58:48 AM , Rating: 5
Actually, this is pretty awesome. I find it hilarious that the execs at Netflix were this creative to try and subvert the local ordinances (and the red tape involved). Kudos to them for finding this offbeat way around it.

RE: Sony?
By jabber on 9/23/2010 9:10:37 AM , Rating: 3
Exactly, pretty creative thinking really.

After all who cares? Its not like Netflix were going to interview real members of the public and show them saying....

"Netflix? I really dont give a shit!"

RE: Sony?
By MrBlastman on 9/23/10, Rating: 0
RE: Sony?
By xmaveric on 9/23/2010 11:27:29 AM , Rating: 3
The picture is from the movie When Harry Met Sally, where Sally is faking an orgasm. Get it...she's acting.

RE: Sony?
By MrBlastman on 9/23/10, Rating: 0
RE: Sony?
By Spuke on 9/23/2010 3:15:41 PM , Rating: 2
LOL! So you guys are downrating for jokes now?

RE: Sony?
By mindless1 on 9/23/10, Rating: -1
RE: Sony?
By AssBall on 9/23/2010 12:30:36 PM , Rating: 5
I think it makes a better commentary on how worthless modern journalism is.

RE: Sony?
By mindless1 on 9/23/10, Rating: -1
RE: Sony?
By mindless1 on 10/2/10, Rating: 0
RE: Sony?
By mindless1 on 10/16/2010 2:20:06 AM , Rating: 2
Yet again, tards on the internet with no argument actually think a retard "vote" of popularity matters.

Children, and I mean children, please get off the internet and grow your mind so someday you are fit to judge (anything) instead of being vegetables with no clue because you never spent the time to learn.

Or don't, if it really keeps you pretending you are useful clicking on negative forum post links, I am glad you wasted your time in such a trivial way. Ponder that, and I mean it is something to consider if your life will be more than archived text nobody ever reads or cares about.

WOW, maybe this is your wake up call. What you write here, and me too except you so desperately seem to need lessons so I provided them, is at the end of the day THIS was what you wasted your time on instead of being productive.

RE: Sony?
By tng on 9/23/2010 5:31:26 PM , Rating: 1
You have never been basically dumped on by a un-answering bureaucracy before?

It is sad that you don't see that the intent of the law was not violated here. If you note in the article, they applied for the permit and were denied. They applied for a different permit and got it, so they did not deceive anyone, or violate any intent. They just used actors instead of real people.

They were creative.

RE: Sony?
By mindless1 on 9/26/2010 11:11:00 PM , Rating: 1
No, I've never been "dumped on" because I am not a puppet headed idiot that expects others to solve my greatest concerns instead of DIY!!

You write "sad" because you are stupid. Yes, you are because only someone ignorant would judge and then name-call. Congrats on your achievement!

The intent of the law was clearly voilated, and as such people should pay the price. Don't get me wrong I don't agree with the law BUT if we have a civil society we can't just declare "oh that seems clever therefore it is ok if it is a criminal act!!".

You must be extremely stupid to think that cheering for what they did is moral or right.

If you oppose the law, STFU and spend time trying to change it! Otherwise, using actors was very very clearly a deliberate attempt to avoid truth in advertising which your ignorant soul doesn't seem to understant is AGAINST THE LAW.

Thanks for your opinion thought, I need to be reminded how ignorant the average joe is because every now and then I accidentally assume people like you have a tiny bit of common sense or knowledge, which you don't.

"Creative" means go-to-prison if creative also means ignore the laws. Idiot.

Great picture!
By marvdmartian on 9/23/2010 8:29:57 AM , Rating: 1
[after Sally fakes orgasm in a deli]
Older Woman Customer: [to waiter] I'll have what she's having.

Best line in the movie, given to an extra!! :)

RE: Great picture!
By The Raven on 9/23/2010 9:29:00 AM , Rating: 4
Estelle Reiner was not an extra. Not only was she credited, she got the part by sleeping with the directors father!!!

RE: Great picture!
By kd9280 on 9/27/2010 10:25:23 AM , Rating: 3
Not only did she get the part by sleeping with the director's father, she slept with the director's father 42 years before the movie was released!

"Your son is going to direct a movie in 42 years and I want to have a minor role in it."

Has anyone ever...
By The Raven on 9/23/2010 9:39:22 AM , Rating: 2
...had any big problems with the streaming service in its present form? It rocks. And I know many people all over the country who think its the greatest too. So hiring the actors to sound like enthusiastic potential customers doesn't sound like a big deal since IMHO it is quite possibly mostly genuine enthusiasm. Now if it was MS paying actors to sound exited about Win7 that would be a different story since the masses aren't seeing what is so great about Win7 at the moment.

Then again, from what I understand, in Canada it is illegal (on grounds of false advertising) to say that "X product is the best!" without PROOF that it is. So if the actors were shouting "Netflix is the best!" then they should be arrested.

And does anyone have footage of this? The video has to be hilarious. People being overjoyed for streaming Netflix? Its great, but I want to see that acting! lol

RE: Has anyone ever...
By mikefarinha on 9/23/2010 12:06:21 PM , Rating: 2
I wasn't a believer in streaming media until I tried netflix. Now I have canceled my cable and have netflix and OTA TV... I couldn't be happier.

The actors were given given scripts
By lukasbradley on 9/23/2010 7:48:33 AM , Rating: 1
given given given given given given given given given given given given given given given given given given given given given given

By chagrinnin on 9/23/2010 9:16:40 AM , Rating: 2
Twenty-two givens,..yeah, twenty-two,....that's how many givens there are,...twenty-two,...uh-oh,...fart. It's time for Judge Wopner,...Judge Wopner starts in five minutes. :P

Media Hypocrites
By ZachDontScare on 9/23/2010 3:14:41 PM , Rating: 2
The media has been lying to people and distorting the news for decades. But lie to them , and all of a sudden its bad. Goose, meet the Gander...

Could they have done better?
By ladybouvier on 9/23/2010 5:04:00 PM , Rating: 2
Doesn’t it almost make too much sense that Netflix had underpaid these disloyal and half-hearted amateur actors toand to keep lips shut, but, instead to fail all so they’d get the chance to, with a wink, apologize for it, creating a story of corporate conspiracy incalculably more juicy?

Ryan looks good here.
By YashBudini on 9/23/2010 10:37:29 PM , Rating: 2
Before she decided to activate her Angelina Jolie gene and have her lips swell up like balloons.

Who Cares?!?!
By seraphim1982 on 9/23/2010 11:14:42 AM , Rating: 1
I am from Canada and I couldn't careless about netflicks....
This makes them more epic fail

I'm a little confused
By amanojaku on 9/23/10, Rating: -1
RE: I'm a little confused
By AnnihilatorX on 9/23/2010 7:58:35 AM , Rating: 1
Actually I am disappointed that DailyTech didn't pick up the recent news that UK surpassed all the world combined in Wind Energy generation capacity after the Kent offshore wind farm was just switched on.

RE: I'm a little confused
By sviola on 9/23/2010 8:44:31 AM , Rating: 2
Man, DT is moving away from tech news everyday. All seems to revolve around politics, military related stuff or environment.

I mean, come on, AMD announced it would provide drivers through Steam and it wasn't even covered here...

RE: I'm a little confused
By Hieyeck on 9/23/10, Rating: 0
RE: I'm a little confused
By SAmely on 9/23/2010 10:08:41 AM , Rating: 2
Is that really what you took out of what he wrote? That he felt that way about gaming?

I think he was pointing to another aspect of tech, not indicating it was the most important.

RE: I'm a little confused
By iceonfire1 on 9/23/2010 5:28:22 PM , Rating: 2
...and an hour and a half later, the story appears!

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
Related Articles
Netflix Streaming Lands in Canada
September 22, 2010, 10:22 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki