Netflix apologizes for gaffe

It was just yesterday that we brought you news of Netflix's launch of streaming video in Canada, marking the first time streaming service was made available outside of the United States.

"Convenience, selection and value are at the heart of the Netflix service, and it is our hope that this resonates with Canadians," said Netflix co-founder and CEO Reed Hasting yesterday concerning the announcement.

According to numerous reports, it looks as though "convenience" doesn't just apply to how Netflix service provides value to its customers. Netflix was unable to get a proper permit to close off a street for its launch event in Toronto. So in order to get around this sticky situation, Netflix decided to instead obtain a film permit and pretend that it was shooting a company documentary the Associated Press reports.

Netflix went even further by hiring actors according to The Chronicle Herald. The actors were given scripts on what to say to reporters about Netflix's service. A portion of the sheet read:

Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out.

Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada.

After reporters caught wind of Netflix's scheme, a spokesman for the company apologized noting that it did not intend to mislead reporters. Steve Swasey, Netflix VP of Corporate Communications stated, "Some people got carried away and it’s embarrassing to Netflix."

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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