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Sales are expected to drop 72 percent from 2012 to 2013

Netbooks are seeing their end days, according to a recent report, and the final date to be placed on their grave marker will be 2015. 

A new IHS iSuppli Compute Electronics market tracker report says that netbook sales will continue decreasing significantly until they hit zero in 2015. 

A total of 3.97 million netbooks are expected to be sold in 2013, which is a 72 percent drop from 14.13 million sales in 2012. 

In 2014, this number will continue to fall to 264,000 units, and in 2015 will be zero.

Netbooks, which are small, lightweight and inexpensive laptop computers, made their debut in 2007. They proved to be a good option for those who didn't want to pay for a large and expensive laptop. It was cheap and easy portability, and could perform various tasks despite not being a full-powered laptop.

Netbooks hit their peak in 2010 with 32.14 million sales, but ever since, they've been on the decline. According to the IHS iSuppli report, Apple's iPad tablet plays a large role in the death of the netbook. 

The first iPad was introduced in March 2010, and acted as a powerful, lightweight tablet computer. The new form factor and way of computing attracted customers, leaving netbooks in the dust.

Soon, tablets started coming in all sizes, prices and types of operating systems. They catered to the same customers that netbooks did -- cheaper, lightweight and small computers. 

In regards to the iPad, netbooks still trumped in price. But soon, many other affordable tablets rushed to the scene and pushed netbooks aside entirely. 

The report noted that many notebook OEMs have already terminated production of netbooks at this point. 

As far as the rest of the PC market, the IHS iSuppli report said PC shipments in 2013 will hit about 353.0 million units, up 3 percent from 341.3 million units in 2012. 

Source: iSuppli

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And cheap laptops
By aliasfox on 4/30/2013 4:19:16 PM , Rating: 4
Building a business on an inferior product that only sells because it's cheap (and offers no other benefits) is probably not sustainable in the long run.

If Best Buy and Walmart can sell full size AMD equipped laptops starting at $300, then the appeal of netbooks, even with keyboards, is low. Low end tablets for ~$150 and high end tablets for $400 have the 'portable' end of the market covered, and cheap 'real' laptops have the computer end of things covered. There's not really much room for a cheap tiny laptop where the screen's not so good, the keyboard's too small, and the processor too slow to comfortably use a full fledged OS.

iPad may have started slaying the netbook, but it definitely wasn't the only thing.

RE: And cheap laptops
By Philippine Mango on 4/30/2013 5:03:47 PM , Rating: 5
The netbook was a response to expensive laptops but now they're cheap, no need for them.

RE: And cheap laptops
By StevoLincolnite on 4/30/2013 7:55:52 PM , Rating: 3
Not to mention a vast majority use Intel Atom which hasn't really changed in performance for the last 5+ years, they stuggle with even the most basic tasks.

RE: And cheap laptops
By techyguy on 5/1/2013 12:24:42 AM , Rating: 3
Is there a $300 Laptop that has 2 USB ports, Ethernet Port, Full Sized SD Card Slot, 10 Inches, and can run Microsoft Office, that isn't a Netbook?

This is my throw around computer that has come in handy on quiet a few occasions.

RE: And cheap laptops
By w8gaming on 5/1/2013 7:10:11 AM , Rating: 3
Well, it is not exactly as low as $300 but close, at $359, you get everything you listed there.

Even though the CPU is not exactly Core series, but it beats Atom hands down. Performance is generally equivalent to mainstream computer in 2010 or so.

RE: And cheap laptops
RE: And cheap laptops
By Demon-Xanth on 5/1/2013 9:56:32 AM , Rating: 2
However I'd go for this over that one personally:

RE: And cheap laptops
By lagomorpha on 5/1/2013 9:58:59 AM , Rating: 2
Yep, just bought one for a friend of mine the other day.

Even has a Sandy Bridge CPU and USB 3.0

If you mean "10 inches" as a maximum screen size then whatever product you're asking for would meet the definition of a netbook.

RE: And cheap laptops
By Samus on 5/1/2013 2:35:11 AM , Rating: 2
If anybody buys an Atom netbook over an AMD Brazos (E350-E450, C60, etc) they are truly getting screwed. Atom has been a joke since the beginning, when it's northbridge (945) used 3x more power than the CPU itself.

The only improvements in Atom have been reduced power consumption and marginal graphics performance. The architecture is the same Pentium 3-based in-order pipeline. 7 years, no improvement.

RE: And cheap laptops
By StevoLincolnite on 5/1/2013 2:48:14 AM , Rating: 2
The Pentium 3 uses an Out-of-Order execution, all P6 based processors did.
The P6 architecture was in turn the basis of the Pentium M and even still has roots in the Core architecture.
IPC wise, I think Atom was equivalent to the Pentium 3, maybe a little less, it's about half the speed of a Pentium M at any rate.

RE: And cheap laptops
By Dribble on 5/1/2013 10:07:09 AM , Rating: 2
Brazos is typical AMD - they were always set to be able to make a great netbook chip with their cpu+gpu know how, but by the time they actually got around to doing it netbooks were already dying and everyone in the know was focusing on tablets.

RE: And cheap laptops
By ritualm on 5/2/2013 1:57:16 PM , Rating: 2
If anybody buys an Atom netbook over an AMD Brazos (E350-E450, C60, etc) they are truly getting screwed.

The problem with all AMD CPU alternatives at this point is they require more power to put out equivalent performance - unacceptable on anything power-constrained i.e. laptops and netbooks.

If people are getting screwed over by Atom netbooks, then they are truly getting bent over and raped by anything running on AMD CPU+GPU combos.

RE: And cheap laptops
By Apone on 5/2/2013 12:54:19 PM , Rating: 2
I know right! You would think adding Hyper-Threading, making it dual-core, and giving it DDR3 RAM support would yield a significant performance boost.

RE: And cheap laptops
By marvdmartian on 5/1/2013 8:00:50 AM , Rating: 2
They were also nice for those people who didn't want to lug around a 6 pound laptop while traveling (which actually was probably closer to 8 or more pounds, after adding the charger, accessories & bag). My netbook, with bag, weighs less than 5 pounds (and that's with a ton of accessories and other goodies in the bag).

Tablets can easily match or beat that weight.

RE: And cheap laptops
By mcnabney on 5/1/2013 9:44:17 AM , Rating: 3
It is odd that you mentioned WalMart.

That entire business is build upon selling inferior products because they are cheap. Do you think WalMart is going away too?

RE: And cheap laptops
By aliasfox on 5/2/2013 9:51:00 AM , Rating: 2

Then again, Walmart and its ilk offer convenience as well - where else can you get your toothpaste, toilet paper, mulch, TV, socks, and grapes all in one place?

Walmart may be cheap, but for name brand products at least it's generally not inferior to other retailers.

RE: And cheap laptops
By Argon18 on 5/1/2013 4:03:23 PM , Rating: 1
"Building a business on an inferior product that only sells because it's cheap (and offers no other benefits) is probably not sustainable in the long run."

Seems to be working OK for Microsoft.

By BRB29 on 4/30/2013 4:24:09 PM , Rating: 2
A tablet with keyboard is the new netbook but better in every way.

RE: substitute
By inperfectdarkness on 4/30/2013 9:56:40 PM , Rating: 2
Precisely. And I'd bet dollars to doughnuts that the market for BT keyboards is inversely proportional to the market for netbooks.

RE: substitute
By Dorkyman on 4/30/2013 10:34:49 PM , Rating: 2
But a tablet is not exactly a netbook. Netbooks run Windows, and have keyboards permanently attached.

So there IS a difference, and I can imagine situations where a tablet is inferior to a netbook.

RE: substitute
By maevinj on 4/30/2013 10:48:43 PM , Rating: 2
It's called Microsoft Surface. aka netbook killer

RE: substitute
By techyguy on 5/1/2013 12:19:15 AM , Rating: 2
Are you telling me that I can buy a Microsoft Surface with 2 USB, 1 Ethernet Port and a full sized SD Card Slot for $300?

Please let me know. I need all of these.

RE: substitute
By BRB29 on 5/1/2013 7:45:09 AM , Rating: 2
Who uses ethernet anymore besides corporate and government.

Full SD slot: Accessories, keyboards.

USB: on some tablets, keyboards, accessories. Usually USB is only used for a mouse which is useless in a tablet.

Of course the cost is where netbook wins. But the netbook is usually made cheap with cheap low res screen. For something that's called a netbook, surfing the net is awful with it.

RE: substitute
By andrewaggb on 5/1/2013 11:17:04 AM , Rating: 2
I still have a preference for ethernet whenever practical. If I'm working at a desk or table, I'll use ethernet for my laptop. It's still faster and more consistent than wifi.

But... wifi has come a long way in the last few years and the new 802.11ac is pretty impressive.

who said people dont want netbooks?
By OBLAMA2009 on 5/1/2013 4:33:21 AM , Rating: 2
netbooks are still a great form factor. the only reason they dont sell is because of the crappy atom chips and small screens. show me a "netbook" with a pentium chip and a 1300x768 (at least) screen and ill buy it right now

By w8gaming on 5/1/2013 7:14:35 AM , Rating: 2
This is it.

Have gotten one myself. Especially like it has numeric keypad. Personally I think the low end notebook has gotten so cheap that there is no more room for the Atom based netbook that has horrible performance.

By Old_Fogie_Late_Bloomer on 5/1/2013 10:31:21 AM , Rating: 2

If you'll take a Celeron instead of a Pentium and are okay with 1366x768 on an 11.6" screen, this is the machine you're looking for.

why surface fails
By Belard on 4/30/2013 4:13:36 PM , Rating: 2
actually, I'd like the netbook market last longer in the form of kid sized note books (ages 5 to 11) but in the end, I think a tablet ends up being more rugged.

Think about it. A tablet with a keyboard is pretty much a netbook. nobody is buying these cute little computers anymore. MS is pushing the keyboarded Surface as a computer replacement.... so again, why spend $1200 for such a thing when a $500 notebook would have the same performance with a 15" screen and full size keyboard then buy a $200-350 tablet for other uses. There is less room for a netbook, with usually cheaper keys and $250 price... which was okay when notebooks were $500-1200.... not today's junky $300 15" notebooks powered by atom class CPUs.

I use the internet from my desktop, notebook, tablet and phone. (this is from my android phone).

RE: why surface fails
By Solandri on 4/30/2013 5:19:14 PM , Rating: 2
While early netbooks ran a simplified Linux OS, pretty much all modern netbooks run Windows. So I think its a bit inaccurate to say netbooks are dying. It's more that they are merging with low-end regular laptops. In 5 years, most of the regular laptops sold are going to fall within the size range and price point of these "dead" netbooks.

What is a netbook?
By Kakao on 5/2/2013 8:06:49 AM , Rating: 2
If it means Atom then it must die as soon as possible. Other than that I'm happy with my Brazos one.

RE: What is a netbook?
By Kakao on 5/2/2013 8:23:56 AM , Rating: 2
And my laptop and my desktops and my HTPC and my tablet. All with their own niches.

Whenever some market tracker firm wants to sell some more subscriptions to the never ending supply of believers they kill something. This time the victim is the netbook.

weird picture
By xti on 4/30/2013 3:46:29 PM , Rating: 1
person is holding the net book weird
1 hand typing on a screen full of read only content

RE: weird picture
By mmatis on 5/1/2013 9:04:07 AM , Rating: 2
That's why he's using the netbook. Not smart enough to know how to use a computer.

The way of the GAME.
By rippleyaliens on 4/30/2013 5:57:24 PM , Rating: 2
Its just like any other Computer related product.. When released there was MAD Scramble, then once the other side, caught up.
NOT Apple, Samsung, whoever.. BUT once ARM, INTEL, AMD\Nvidia ramped up speed.. The NETbook lost all its luster.

NOT capabilities, but TICK\TOCK.. Make it smaller, make it faster. An inevitable monster. IPad, even with retina display, ROCKS!!!.. BUT once the industry catches up, IE Making something BETTER, Faster, more important-- CHEAPER, it will fail as will.. NOT wishing Demise-- JUST the relentless pursuit for performance..

Whoever thinks that their SAID product will last forever, wether laptop\PC\Phone\Tablet.. IE those folks who dropped $600 on a PHONE, and get bent out of wack 2 years later, when instead of 1-2 cores, we now have 4-8 cores.

Windows is the same monster. Dual PROC workstations (home based), have been Popular since 1999.. IT is now 2013-- AND We are finally getting 2nd and 3rd Generation GAMES that can take advantage of Multi-Proc\CORE Machines. Not soo much that there has been lack of trying, BUT more so- Gaming industries\Business's\People at home.. That %%%% of people finally with MULTI Core's is FINALLY Pushing the Boundary for Software developers to FINALLY Utilize them.

Everything is getting smaller, FASTER, More effecient.. FINALLY.. Netbooks, were and will be forever known, as "A way to get CHEAP computers in the house", ALA 2007.. Tablets=Future, BUT-- Still have a LONG!!! Way to go, before they are the Dominated piece of Tech..LONG WAY..

What does "netbook" mean?
By CSMR on 4/30/2013 7:25:59 PM , Rating: 2
According to the article, netbooks are "small, lightweight and inexpensive laptop computers". By this definition there will be more and more netbooks as notebooks continue to get smaller, lighter, and cheaper.

On the other hand if netbook means "performing at the level of an underpowered 2009 Atom notebook", then there will be fewer and fewer netbooks as notebooks become more powerful.

What is happening is that notebooks are becoming simultaneously smaller, cheaper, and more powerful, as has happened through most of the last 30 years.

By fteoath64 on 5/1/2013 5:03:51 AM , Rating: 2
Windows based netbooks while cheap all suck in their usage. Slow and with poor keyboard most of the time with little storage. Time has changed!.

The new generation of netbooks will be Android based meaning it might even have touch (if not trackpad navigation) or Ubuntu Touch based. These are no slouch since the Windows overhead is no long around and Linux kernel flies in these little things much like your smartphone. We have Cloud based storage all over the place so local storage is less of an issue. Besides, you can get MicroSD cards of 32GB and 64GB relatively cheaply and can have as many as you like slotting in on the one you need. With Android gaming and ARM based processor with decent GPU, these new generation netbooks/tablet hybrids will be far far more usable than the Windows based siblings. Hence, it erodes the dependence on Windows even more until people realise that there is no need for Windows at all!.
The home desktop will be the last one standing as it will be a true server with gaming cards that will soon stream great games to tablets. aka Nvidia VCA. AMD has something similar. This means one desktop can potentially serve up to four games to four tablets/netbooks/laptops at the same time each with the same latency/performance. It will certainly change the way multiuser games are being enjoyed in a big way. Yeah, the evolution of tech has for once taken a good path forward after a decade of stagnation!.

My experiences with netbooks
By bill.rookard on 5/1/2013 9:07:22 AM , Rating: 2
My sister had an AMD netbook - and it really wasn't all that bad. Definitely better than my GF's Atom based one. However, there was one thing that certainly improved the usability of my GF's netbook and that was adding an SSD to it.

Just that change there made a world of difference as the biggest bottleneck that came with the netbooks were the dog-ass-slow drives that they came with. Yes, the netbook took a hit on storage capacity, but with the SSD it would boot up quick, and while any real performance metric it was much slower than a full sized notebook, at least the SSD it was MUCH snappier and actually became downright USABLE.

No, I'm not defending them either - for the most part they were horrible to work on - but there did have their uses. They (the Atom processors) really need an update though.

Makes Sense
By wempa on 5/1/2013 12:34:12 PM , Rating: 2

Tablets + low-cost laptops cover this entire space. There is no need for netbooks anymore. I use my tablet for web browsing, casual gaming, watching videos and taking quick notes. I use my laptop for doing real work. I think the netbook is getting squeezed out more from the tablet. I can't see doing any real work on a netbook. I hate tiny keyboards and small screens.

By judasmachine on 5/2/2013 2:13:18 AM , Rating: 2
I used mine to write on when I was out since it was super light and I biked everywhere. It died after almost exactly four years last month. I replaced it today with a full scale Dell Inspiron. I don't miss it at all. But when the weather improves and I start biking again that may change... maybe not.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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