The decision by Paramount
and DreamWorks to go HD DVD exclusive set off an aftershock when most
people thought that the high definition war was
starting to favor Blu-ray.
The news was so profound that it caused
director Michael Bay to go ballistic with a post to his official website.
"I want people to see my movies in the best formats possible. For them to
deny people who have Blu-ray sucks," exclaimed Bay. Bay even threatened
not to direct "Transformers 2" after learning of the HD DVD exclusive
deal.
Bay later had a change of heart and said that he took one
too many sips of Kool-Aid from the Blu-ray camp. "Nothing good ever comes
out of early am posts mind you - I over reacted," said Bay. "I heard
where Paramount is coming from and the future of HD and players that will be
close to the $200 mark which is the magic number. I like what I heard."
To see Bay go from raging anger over the decision to lockout
Blu-ray to reaching an epiphany to going full-bore with HD DVD and discarding
his threat to leave “Transformers 2” shows that there is more than enough
Kool-Aid to go around on both sides of the aisle.
When it comes to the movie industry, dollars and cents are
everything. The HD DVD exclusive deal made with Paramount and DreamWorks was
valued at $150 million USD according to The New York Times.
According to two Viacom executives who wish to remain anonymous,
the payout will come in the form of cash and promotional guarantees. Despite
rumors to the contrary circling the Internet, Microsoft claims that it played
no part in the $150 million USD payout.
"We provided no financial incentives to Paramount or
DreamWorks whatsoever," said Microsoft consumer media technology group
head Amir Majidimehr.
Supporters from the Blu-ray camp were quick to dismiss the
deal. "This seems like a move of desperation," said Andy Parsons of
the Blu-ray Disc Association, while Disney Home Entertainment President Bob
Chapek simply said "This is not in the best interest of consumers."
HD DVD may have won this latest round in the high definition
wars, but unfortunately for consumers, it looks like we're all in for a long
fight.