NVIDIA today announced the debut of several of its new mobile GPUs. The new GPUs should be on the market in rigs that can be purchased in time for Christmas.

"The GeForce 400M Series takes the award-winning Fermi architecture across a complete line-up of DirectX 11 GPUs for notebook," said Rene Haas, general manager of notebook GPUs at NVIDIA. "Coupled with Optimus technology, 400M Series notebook GPUs deliver great performance for visual computing applications when you need it, and great battery life when you don't."

The new mobile GPUs are in the GeForce 400M series and will be available from OEMs like Acer, ASUS, Dell, Lenovo, Samsung, and Toshiba. The new enthusiast GPUs in the 400M family include the GTX 470M and the GTX 460M.

"NVIDIA has a history of innovation with unique technologies for battery life, 3D and even in-game physics," Ben Thacker, Vice President, Systems Business Group, ASUS North America. "Including NVIDIA GPUs in ASUS systems keeps them on the bleeding-edge of computing technology and allows us to be the first to deliver these advances to our customers."

Performance users will get more GPUs to choose from than the enthusiast crowd with the GeForce GT 445M, 435M, 425M, 420M, and 415M. All of the GPUs will support NVIDIA Optimus technology, which allows the seamless switching from the discrete GPU to an integrated GPU to save battery life depending on the demands of the system.

All of the 400M series GPUs have support for DirectX 11 and are built using the Fermi architecture. NVIDIA claims that the 400M GPUs deliver as much as ten times the gaming performance on StarCraft II than previous generation GPUs. The GPUs will support 3D gaming and 3D Blu-ray content on compatible notebooks, PhysX, CUDA, Verde drivers, and 3DTV Play software.

NVIDIA launched the GeForce GTX 480M GPU earlier this summer.