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NVIDIA's design guide supplement for the platform that does not exist
The first rule about "Tritium" is, you do not talk about "Tritium"

NVIDIA's Bryan Del Rizzo sent me the following email earlier today about some of the stories we've run on the NVIDIA Tritium platform:

Kris, yet another story with gross inaccuracies.
There is no Tritium certification process. There is no Tritium product. It is not a brand name.
Because of your story, we have partners asking us about a certification process that doesn't exist.
Please remove the story or put up a front page story that says there is no certification process and that you were incorrect in stating that one exists.
Anand, great job on starting a news site that so far, can't get its facts straight.

Of course, Del Rizzo may not believe there is a Tritium certification, but NVIDIA's internal design guides certainly disagree with him.  A document containing with the following statement was released to manufacturers earlier this year, with the emphasis ours:

This document outlines the minimum requirements an ODM NVIDIA® C51XEMCP55XE motherboard design must conform to in order to obtain NVIDIA’s Tritium certification. Meeting the requirements guarantees interoperability with other Tritium-certified components and enables utilization of Tritium’s overclockability features, maximizing overall system performance.

NVIDIA has extended its SLI program into memory and motherboards, so our best guess is that the Tritium platform and SLI "platform" are one and the same. We here at DailyTech have no problems delivering the second half of Del Rizzo's wish, but it would seem odd for a company that does not have a Tritium platform to have so much documentation for one.

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Explains a lot
By Ecmaster76 on 5/18/2006 12:40:35 PM , Rating: 5
Anand, great job on starting a news site that so far, can't get its facts straight.

The employees sound like the fan boys, but with spellcheck.

RE: Explains a lot
By z3R0C00L on 5/18/2006 1:11:54 PM , Rating: 3
nVIDIA employee's are the worst fanboys. I remember how quickly they insulted me and how rudely they interrupted me during a live Question and answer with nVIDIA at bjorn3D.

They're like the evil Empire. But they make good products.

RE: Explains a lot
By Tsuwamono on 5/18/2006 3:59:17 PM , Rating: 2
They're like the evil Empire. But they make good products.

Mildly good products. I still wouldnt buy nvidia though. I wouldnt consider myself a fanboy but some people consider me an ATI fanboy. I tend to look more at facts. its not like i completely rule out nvidia or ATI without reading every review on the web and actually talking to credible friends who own the cards themselves. sorry for the rant. its true though Nvidia has the worst fanboys in my opinion.

Go on gamespot and just go to any topic and say you have an ATI card and i guarentee you will have atleast 10 replys of hissying 14 year old fanboys declaring nvidia the true victor dispite all benchmarks lol.

RE: Explains a lot
By bob661 on 5/18/2006 6:27:38 PM , Rating: 3
declaring nvidia the true victor dispite all benchmarks lol.
Which benchmarks are you referring to? The one's I've seen indicate that there's really no difference between ATI and Nvidia and buying either is a matter of choice with no clear victor. And, NO, 5 fps doesn't NOT make a winner. Peruse the following benchmarks at your leisure.

RE: Explains a lot
By Zoomer on 5/19/2006 7:36:21 AM , Rating: 2
Exactly, they should claim its similar not the "true victor".

RE: Explains a lot
By lethalchronic on 5/19/2006 12:10:52 PM , Rating: 2
I still like SLI over Crossfire as a dual video card solution though. Benchmarks aside Crossfire needs a little more time.

RE: Explains a lot
By juanflaiter on 5/18/2006 10:18:00 PM , Rating: 2
If you are not a fan of your job, you shouldnt work in it. BDR is just doing his job ;)

By Gigahertz19 on 5/18/2006 12:44:54 PM , Rating: 3
How can he say it doesn't exist? Right here proves it. Look at the ASUS nForce 590 M32NSLI document scan somebody made.

Under Chipset it says "NVIDIA Tritium Technology certified"..maybe the document is a fake then?

By DigitalFreak on 5/18/2006 12:51:42 PM , Rating: 2
Yeah, forward him this and see what he says. What a prick. Dude doesn't even know what his own company is doing...

By DigitalFreak on 5/18/2006 12:54:25 PM , Rating: 4
Oh wait, I bet DailyTech messed up the spelling. Maybe it's supposed to be Tittyum?

By ProviaFan on 5/18/2006 1:20:02 PM , Rating: 2
Maybe they've "enhanced" one of their old "Dawn" demos or something similar to use in supported configurations as the splash screen while the BIOS boots. ;)

By bob661 on 5/18/2006 6:28:52 PM , Rating: 2
Oh wait, I bet DailyTech messed up the spelling. Maybe it's supposed to be Tittyum?

By Master Kenobi on 5/18/2006 1:20:04 PM , Rating: 2
Thats a legit spec sheet. Just wait and see.

By secretanchitman on 5/18/2006 5:57:08 PM , Rating: 2
gigahertz19 has just royally screwed del rizzo. what an idiot. he should be fired.

congrats to you man.

What a jerk
By Oderus on 5/18/2006 2:39:11 PM , Rating: 1
I can't believe that email he sent you. It's utter bullshit. Noticed how I spelled it's with a ' unlike Bryan the tool from Nvidiot. Thank god I don't own any Nvidia products. Keep up the awesome work Anand/Kris. Don't let jerks like this keep you down!

RE: What a jerk
By tedrodai on 5/18/2006 2:51:07 PM , Rating: 2
Well, although I agree with your outlook on Bryan's method of handling the situation, he did use "its" correctly--you use the apostrophe when condensing "it is" but not when showing possession.

RE: What a jerk
By Scabies on 5/18/2006 3:27:15 PM , Rating: 2
"oooohh *music*
if it's 'its' possesive, it's only 'i-t-s'
but if it's supposed to be a contraction, it's 'i-t-apostrophe-s'
~Strong Bad

RE: What a jerk
By dice1111 on 5/18/2006 3:28:35 PM , Rating: 2
Why is everyone on this site so stuck up with punctuation and spelling?

It's a quick news site and a forum! These silly rants get everyone off topic and it's completely unnecessary.

Everyone makes mistakes. Deal with it!

*Braces for flames*

RE: What a jerk
By dice1111 on 5/18/2006 3:31:19 PM , Rating: 2
OH, and I can’t wait for my Tritium certified AM2 mobo!

*grrr, no edit function*

RE: What a jerk
By tedrodai on 5/18/2006 3:50:53 PM , Rating: 2
flame flame flame flame flame. lol j/k
But calm down a little man. I could care less about a little mispelling, because like you said, "everyone makes mistakes." That was my way of (very) mildly putting the guy in his place for making a childish personal attack like that. If you feel that strongly about it, just get a friend and vote the posts off the forum.

RE: What a jerk
By Oderus on 5/19/2006 4:42:22 PM , Rating: 2
I just noticed how bad my english can be. Thanks for the correction.

Can't believe what I just read
By sinsubtitulos on 5/19/2006 12:48:52 AM , Rating: 2
Hmmm, I really can't believe that a company as big as Nvidia can have PR person that handles these types of issues in such an aggresive -and at the same time, childish- way. One may not be happy that info on a new product is leaked but resolve it the way BR did? Does he really know what it means to work in PR for a company? And behaving in such a way with one most respected journalists in the pc world? Simply idiotic. Someone with a couple more neurons would probably fire (or at least beat severely :P) a person who has the balls to say stuff like that. But now really what worries me is not so much this issue, but what has happened behind the scenes between PR people at companies like Nvidia and smaller web sites. If a guy like BR has the balls to send an email with a pesonal message directly to Anand, I can only imagine the "special treatment" smaller sites get.

Great reaponse from DT, I think you did the right thing, keep up the good work! Please don't let people like BR push people and/or sites with this type of behavior.

RE: Can't believe what I just read
By Anteater2 on 5/19/2006 1:58:04 AM , Rating: 5
I just typed up a written response to Michael Hara, NVIDIA's Vice President of Investor Relations and Communications. This kind of behaviour from a person in Mr. Del Rizzo's position simply should not be tolerated. If I were an NVIDIA shareholder, I'd be seriously disturbed that they have someone like this representing their company; in a Public Relations position no less.

If anyone is interested, here are a few of the executive contacts at NVIDIA:

Mr. Jen-Hsun Huang - President and CEO
Mr. Michael Hara - Vice President of Investor Relations & Communications
Mr. Jay Puri - Senior Vice President of Worldwide Sales
Mr. David Shannon - Senior Vice President, General Counsel & Secretary
Mr. Daniel Vivoli - Senior Vice President of Marketing

Correspondence may be addressed to any of these individuals at NVIDIA's corporate headquarters:

2701 San Tomas Expressway
Santa Clara, CA 95050
Tel: 408-486-2000

By mcphailvdoulton on 5/19/2006 10:22:45 AM , Rating: 2
I just typed up a written response to Michael Hara, NVIDIA's Vice President of Investor Relations and Communications.

great job! wonder if anything would really happen in response though..... perhaps include to them a link to this discussion ;)

RE: Can't believe what I just read
By Xenoid on 5/19/2006 2:01:10 AM , Rating: 2
I can't believe this guy is their PR president. That's so embarassing. Hey nVidia, I need a job and I'm not stupid enough to run my mouth like a child. Hire me!

By AnotherGuy on 5/19/2006 12:06:32 PM , Rating: 2
What a NOOB PR!!!

I want him fired... now!!!

Could have been worse...
By SunAngel on 5/18/2006 1:24:19 PM , Rating: 1
He could have referred to the spelling, grammar and punctuation of Anandtech, especially DailyTech. But anyways, at least he recognizes the value of factual stories and not opinions such as those of other DailyTech writes. No one ever wants to name names, but to improve the accuracy of those writers and need attention I will throw up the name Michael Hoffman. Anyone else want to jump in and give a shot out to another DailyTech or Anandtech writer that brings them so much joy?

RE: Could have been worse...
By shadowzz on 5/18/2006 1:25:54 PM , Rating: 4
not sure what your vendetta against mike is, but continually bringing it up gets me modded up and you modded down.

RE: Could have been worse...
By SunAngel on 5/18/06, Rating: -1
RE: Could have been worse...
By rrsurfer1 on 5/18/2006 4:32:25 PM , Rating: 2

Riiight. Your words are quite simply NOT the light. Far from it. Constructive criticism is one thing, but you repeated bash the writers here. Why don't you read your news elsewhere if you have so many issues.

RE: Could have been worse...
By glennpratt on 5/18/2006 4:36:10 PM , Rating: 2
I have no problem with your overall point, but then again your free to go to any other site to get your news as well, a course I believe most sensible people would take.

As for your last paragraph... yikes, you sound very proud of yourself and your 'mission'.

RE: Could have been worse...
By bob661 on 5/18/2006 6:34:48 PM , Rating: 2
In other words, my words may bring sufferage to some but it is the light to the rest.

RE: Could have been worse...
By SunAngel on 5/18/06, Rating: 0
By johnsonx on 5/18/2006 2:26:22 PM , Rating: 2

Don't you just hate it when they try to make you feel stupid? If 'Tritium' was something they were working on but since decided not to go with, fine, they should just say so. If they're unsure of their direction at this time, they shouldn't say anything at all.

Instead, this jerk sends you an e-mail denying the existance of the program, and making fun of you to boot. It's not a secret nuclear weapon program!

As in all other pursuits in life, don't let the bastards get you down!

RE: bastards
By Nick5324 on 5/18/2006 2:39:33 PM , Rating: 2
Agree. If they, in fact, aren't going to pursue Tritium, then just send an email saying so. I am surprised at the rude tone of the email, and the concluding cheap shot at Anand.

I'm sure Mr. Del Rizzo would say the email was private and should not have been published on a public sight. Regardless, this is not a professional way to handle something.

I've always liked Nvidia's products, but this has left a bad taste in my mouth. Don't misunderstand, I'm not trying to make a mountain out of a mole hill; it's one small incident and does not warrant an anti Nvidia campaign. I guess I just expect a more professional attitude from Nvidia.

RE: bastards
By Zoomer on 5/19/2006 7:43:59 AM , Rating: 2
By the way, wasn't it often stated that DT is DT, and Anand was never involved in it?

Oh well.

Going by current similar top end performance, I would much rather buy a x1900 than a 7900. If their PR manager does this, what would their support people do? *shudders*

RE: bastards
By KristopherKubicki on 5/19/2006 3:14:11 PM , Rating: 2
This is correct. DailyTech is owned by a trust of private investors and Anand has nothing to do with the site other the fact he runs my RSS feed on his front page.

RE: bastards
By tedrodai on 5/18/2006 2:43:09 PM , Rating: 2
This kinda stuff seriously affects my purchasing decisions. I won't stand for such blatant rudeness in a company I deal with, unless I'm being rude to them (and that wasn't the case here).

It's not like NVIDIA has the throne anymore. Unless I see a mature response, this is more than enough of a reason to replace the planned 7900GTX in my upcoming Conroe-based build with the (arguably better) x1900XT.

It exists!
By VIAN on 5/18/2006 1:43:51 PM , Rating: 2
"Anand, great job on starting a news site that so far, can't get its facts straight."

Look at that cheap blow to Anand. They're obviously pissed at Anand for spilling the beans.

RE: It exists!
By Stele on 5/18/2006 9:59:40 PM , Rating: 2
I have to agree. I was quite shocked that it came from a company official, more so when I found out he's supposed to be the PR Manager!

Where I come from that's no way for a company's rep - especially from PR - to communicate with the press. The press is always treated with courtesy and respect and if they're in error, they're notified - perhaps firmly but always politely and tactfully.

Hell, if you displease the journalists they'll make sure every single dirty linen in your company's washed on the front page for all to see, and always slant the other way or at least play down your selling points in articles and reviews.

What was Mr del Rizzo thinking? I understand that it's not the first time such an attitude was adopted. This plainly smacks of an uncouth and arrogant attitude and certainly conveys the impression to consumers that the whole of nVidia behaves the same way (whether it's true or not is another story). So much for 'Public Relations'.

RE: It exists!
By Zoomer on 5/19/2006 7:41:17 AM , Rating: 2
Yup, that's right.

Where's Brian Burke??

Tritium as a name...
By Eris23007 on 5/18/2006 6:30:58 PM , Rating: 2

Does the name "Tritium" remind anyone else of that Dilbert comic where they decide they're going to pick new names for companies by randomly combining words from science and engineering?

"Uranus-Hertz Technologies, Inc." here we come...

RE: Tritium as a name...
By johnsonx on 5/18/2006 9:31:09 PM , Rating: 2
What's next, Nvidia's Lithium Deuteride graphics architecture? I guess there's worse things to associate supposed extreme performance hardware with than nuclear fusion.

RE: Tritium as a name...
By Stele on 5/19/2006 8:59:15 AM , Rating: 2
Dilbert eh... well at least it's still better than "Acorn" (Dilbert series episode 1, 'The Name') :P

Not too surprised...
By dmcanally on 5/19/06, Rating: 0
RE: Not too surprised...
By shadowzz on 5/19/2006 3:18:19 PM , Rating: 2
Odd thing for an AMD employee to say. I just saw your profile:

RE: Not too surprised...
By The Cheeba on 5/19/2006 3:21:06 PM , Rating: 2
Especially since he used to WRITE for AMDZone

RE: Not too surprised...
By mcphailvdoulton on 5/20/2006 7:24:23 AM , Rating: 2
Odd thing for an AMD employee to say. I just saw your profile

and it's not about NDAs. it's about simple manners and courtesy. all they had to do was ask politely, but no, they had to make snide remarks and rub it in; then finish with a low blow for good measure. without knowing what he was talking about, or the fact that what he was saying flew right in the face of evidence found eslewhere. street kids behave like that, not 'professional' PR ppl.

Send it back
By InternetGeek on 5/18/2006 12:42:59 PM , Rating: 5
Forward him the email, including the document.

By Nelsieus on 5/18/2006 2:21:02 PM , Rating: 1
This looks like the shallow, unprofessional news you'd expect from the INQ. Kris, I sincerely ask you don't bring this type of petty stuff to Anandtech.

RE: Meh
By tedrodai on 5/18/2006 3:11:55 PM , Rating: 3
I also hate it when I see unprofessional news. However, as I recall it is common practice to quote a letter/conversation/email recieved from a party in regards to correcting published information. It simplifies the process of ensuring the desired issues are addressed.

Kris complied with the wishes NVIDIA's spokesman--the quoted email expressly states the information they wish ammended. It also apparently reveals a personal attack made against DailyTech and Anand, which is oh so professional. Eh well, 2 news bits in one story. I don't see anything wrong with the way Kris handled it, unless he hid a line from the email saying "Please do not publish this email". He didn't even take a stab back at Bryan, but simply quoted the document from which his original information came.

By AggressorPrime on 5/18/2006 3:33:12 PM , Rating: 2
nVidia just doesn't want ATI to copy them. They want a secret launch... :P

RE: Reason
By InternetGeek on 5/18/2006 4:46:55 PM , Rating: 2
I don't think ATI and nVidia are that unaware of each other's movement. Besides if nVidia wanted to keep the secret they could just make the whole industry sign a NDA.

The whole initiative is awesome. nVidia just has to patent it so ATI can't even think og something like it.

By Griswold on 5/18/2006 1:20:32 PM , Rating: 3
Haha, that must have made your day!

blame the idiot
By lethalchronic on 5/19/2006 12:26:25 PM , Rating: 3
Honestly though, I wouldn't say that nVidia as a whole has the kind of attitude this idiot del Rizzo does. I for one will give the rest of nVidia the benifit of the doubt and wait to judge them until I see a response.

By photoguy99 on 5/18/2006 4:20:21 PM , Rating: 2
DT was completely within the bounds of professional journalism with this article.

It quite common for manufacturers reponses to be printed, especially about future products.

Besides being a jerk, Rizzo really does a disservice to NVidia by associating his ignorance and insults with their brand.

same guy...
By MrHealer on 5/18/2006 4:45:48 PM , Rating: 2
isn't this the same guy that said SoundStorm was dead, and now it has recently resurfaced as being included in the 590? not exactly brilliant phrasing for a PR guy.

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