We're sensing a pattern here

Microsoft Corp.'s (MSFT) Xbox One continues to struggle in its bid to trump rival Sony Corp.'s (TYO:6758) PlayStation 4 (PS4).  According to The NPD Group, Inc. -- a top market research firm -- August marked the eighth straight month of the PS4 outselling the Xbox One.

One company did reverse its dry streak, though -- Electronic Arts, Inc. (EA).  EA's Madden 15 topped last month's sales charts, capitalizing on the eager anticipation of America's top sport -- (American) football.  Activision Blizzard, Inc. (ATVI) also scored a win with its first expansion to Diablo III, Diablo III: Reaper of Souls coming in second place.  The ever-popular Minecraft came in third, while the PS4 exclusive The Last of Us from Sony's Naught Dog studio came in fourth place as the top selling exclusive.

PlayStation 4

In a separate study, The NPD Group found that 37 percent of Americans age 9 and up -- a segment that includes preteens, teens, and adults -- play video games.

Past studies have indicated that virtually all U.S. boys and girls play video games.  But gaming isn't just for the kids anymore -- and it's no longer a hobby dominated by men.  Of those who game 51 percent were men, 49 percent were women.

DailyTech's legion of veteran PC gamers will appreciate an interesting observation in the report:

PC gamers are just as likely to be men as they are women, with 51 percent and 49 percent, respectively. They tend to be older, with an average age of 38 years, and affluent, with an average household income of $69k.

PC Gamers
PC gamers outearn their console-playing brethren. [Image Source: AP]

Stereotypes did hold true in at least one case, though.  The NPD Group writes:

The largest segment is Casual at 56 percent, with Light Core at 24 percent, and Heavy Core at 20 percent... Gender differences become apparent by type of gamer: Heavy Core and Light Core are comprised mainly of men while Casual PC gamers are overwhelmingly female.

In other words, most female gamers are casual gamers (read: mobile gamers).  By contrast hardcore gamers (mostly male) represented only a fifth of gamers, but spent nearly twice as much as casual gamers.  Past studies have indicated, though, that the female minority of hardcore gamers spend even more time than their male counterparts, though.

In other words, females may have caught up to males in terms of numbers of gamers, but not in gaming spending.  But as women might tell you, that just means they know how to get a deal better than their male gaming counterparts.

Sources: Gaming Everything, The NPD

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