The Packard Bell brand continues to live on
Today NEC announced that it finalized a deal to sell its Packard Bell PC division to Lap Shun Hui, co-founder of eMachines. NEC and Shun Hui had been talking as earlier as April of this year, and in June, news broke that NEC would sell Packard Bell for as much as 10 billion Yen, or roughly $87 million USD.
Although no financial numbers were released, analysts indicated that NEC's Packard Bell division was in a poor state for several years. The brand was well known in North America nearly a decade ago, but since then retreated to Europe where it did better. Shun Hui's eMachines also did well in the US at first but the company stopped producing computers later on and the company was eventually sold to Gateway.
According to reports, NEC is currently a top tier producer of computers in Japan, but is not doing very well in other countries. Research firm Gartner indicated that NEC had a 2.8 percent market share globally for PCs.
No indications on the future of the Packard Bell brand were given. Shun Hui has not made a public statement about the transaction, but analysts think that under Shun Hui, Packard Bell could bring in new business in the entry level segment.
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