The 5th largest brand name in the UK, Packard Bell could be up for grabs to the highest bidder
Once a strong player in the computer industry, Packard Bell has since been overshadowed by many, including Dell, IBM and others, at least in North Amercia. In the UK however, Packard Bell is the region's 5th largest brand in computers and is actually doing very well -- selling 54% more in 3rd quarter 2005 than it did in the same quarter a year earlier. Parent company NEC however, has been transforming its NEC/Packard Bell business into a PB only firm.
NEC's Livingston factory, which once produced both PB and NEC computers is now just producing PB machines. Meanwhile, executive management has been changing as well, with new appointments in marketing, business development and sales. NEC has also renamed its Scotland based facility from NEC Computers Scotland to Packard Bell Scotland. Reports are popping up on the web talking about NEC selling Packard Bell, but there has been no word yet on whether or not this sale will actually go through. With excellent sales growth and a very influential brand name, the sale of NEC's Packard Bell division could bring in quite a sum of money.
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