Both sides can profit from the agreement
NBC and YouTube have reached agreement for NBC to advertise and promote some of its shows on YouTube. The TV network is going to promote its fall lineup of shows by creating an official NBC channel on YouTube. Longer promotional video clips will made available from popular shows like "The Tonight Show with Jay Leno," "Saturday Night Live" and "The Office." Both companies will work together to try and produce ads that viewers will actually want to take the time to view.
Some companies are beginning to believe the fine line between television and online video is becoming less defined as time passes. "Bringing more entertaining and exclusive content to YouTube helps further our goal of providing the best video entertainment experience on the Internet," YouTube CEO and co-founder Chad Hurley said.
Video sharing web sites are continuing to grow in popularity. In fact, Warner Bros. is offering to sell and rent TV shows via Guba. Sites like YouTube, Google Video, Guba and Dailymotion all allow users to upload, share and view a number of different video files. YouTube is by far the most popular -- reportedly receiving more than 13 million unique visitors per month and 70 million videos played per day.
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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