Apple
has had a pretty good week. They've become the most valuable tech
company with their $221.1 billion market cap that beat Microsoft's
$219.2 billion, and Apple shares closed down $1.17 to $244.05 while
Microsoft's fell $1.06 to $25.01. What Apple CEO Steve Jobs might not
be so happy about is the tough
audience of some media firms he faced in Hollywood who
voiced some bitter opinions about the iPad not
having Adobe Flash Player available.
Media
companies like NBC Universal and Time Warner made statements
concerning upcoming touch-screen tablet devices from Dell and
Hewlett-Packard that will more than likely carry Adobe Flash Player,
and made it clear that "they won't retool their extensive video
libraries to accommodate the iPad."
Apple
and Big Media have been battling
this Flash war in hopes of reaching a negotiation at
some point. Jobs has cited several reasons as to why he won't use
Flash, such as Adobe Flash products being 100 percent
proprietary, security
issues, Adobe's request to be a third-party developer to create
apps, and their lack of support for touch-based services.
Instead,
Apple uses HTML5 as their video software, which is the next major
revision of HTML and aims to reduce the need for proprietary
plug-in-based rich Internet application technologies, such as Flash.
At the Hollywood conference amongst media firms, an Apple spokeswoman
noted, "We believe in open standards like HTML5."
Media
companies mentioned that software products like Google
TV, which enables viewers to watch online video on their
big-screen TV's, will cripple Apple's ability to dictate terms to
media firms. In addition, media companies stated that switching to a
Flashless iPad would be expensive to reformat and that it's "not
be worth it because Flash dominates the Web."
While
there are a lot of media firms that are pro-Flash, companies like
Disney, CBS, Fox News and CNN have apps, shows and clips available
using HTML5. While they only offer a handful of clips or shows, and
some to a limited extent, it's some support, which was clearly not
offered by those who criticized Jobs in the Hollywood conference.