backtop


Print E-mail del.icio.us 10 comment(s) - last by DrumThunder.. on Nov 7 at 4:01 PM

MySpace, MTV and others are working together to make money from copyrighted material

Instead of removing copyrighted videos uploaded by its users, MySpace will begin using a new technology that is able to identify and locate pirated videos before inserting advertisements into each video.

All revenue generated will be shared among copyright holders, which will allow the video clip to remain online.

"Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid," said Jeff Berman, MySpace marketing president.  "In one fell swoop, Auditude and its partners are empowering consumers and building a better business model."

MySpace is working alongside Auditude, an online advertising technology, will also include MTV in the advertising deal.  

An "attribution overlay" will be added to each video -- a link to buy the episode, and other information will be included.  Furthermore, Auditude's software also lets MySpace add information and e-commerce links into video clips to accompany any scrolling advertisements at the bottom of the screen.

The overlay will appear at the beginning of the video for 10 to 15 seconds, and then will be followed by a regular ad.

Each company involved remained silent over questions of how much they could make from the deal, only saying it's "significant."

MySpace also is working with Time Warner's Warner Bros., which would again greatly expand the video library it could attempt to monetize.

MySpace and other sites, such as YouTube, normally remove copyrighted material after a copyright holder submits an official request.

YouTube also has bumped heads with copyright holders, as the company had several lawsuit issues with Viacom over the years.  In 2007, YouTube found itself in trouble after Viacom filed a $1 billion lawsuit against the company, saying some videos on the site infringed on copyright patents.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

They've got it all wrong.
By theapparition on 11/5/2008 8:42:20 AM , Rating: 4
There's infringing on copyright, and then there is stealing.

A 30 second clip on MySpace showing Peter talking to the two Bobs shouldn't be considered stealing. It is small clips like this and word-of-mouth that have helped catapult some small movies into cult classics.

Studios should embrace most of the content on YouTube, since it only leads to more sales.

With that said, anyone who posts up complete movies would be committing major copyright infringement.




RE: They've got it all wrong.
By HaZaRd2K6 on 11/5/08, Rating: -1
RE: They've got it all wrong.
By theapparition on 11/5/2008 10:59:43 AM , Rating: 4
Oh come on, you know the difference, you're just trying to be confrontational.

Stealing is depriving others of physical property. Copyright infringement is making money (or depriving others of income) through the use of others IP. See the difference?

Candy bar analogy is completely inappropriate, as you well know. You have deprived the owner of income.
Short clips of movies or music only has the potential effect of increasing sales. In the process, you have not removed any revenue from the copyright holder.

In fact, there is somewhat of a legal precedent. Musicians who use samples of other's music are allowed to do so without royalties if the clip is below a certain time limit.

I don't pretend to have all the answers, I just know that the path we are headed down is wrong. DRM only serves to punish the legal citizens. True pirates will always find a way around any protection. Those are who you have to go after, not restricting the freedoms of everyone else.


RE: They've got it all wrong.
By HaZaRd2K6 on 11/5/2008 1:08:11 PM , Rating: 2
I wasn't intending to be confrontational, rather just raising a point (playing devil's advocate, if you will).

And I'll admit that my candy bar analogy was not very well-thought (hey, it's still early ;D).

I agree that DRM is a horrible idea in all of its current implementations. What I always think is games piracy: If I pirate a game, I can get all of the pluses and none of the drawbacks with a simple crack.

If people want to steal, they will steal. That's really all it boils down to. A candy bar or intellectual property are treated slightly differently in that with the advent of the Internet, anonymity in theft of IP has become made it much easier to simply "take" something. They'll never know, right?


RE: They've got it all wrong.
By PrinceGaz on 11/5/2008 6:46:48 PM , Rating: 2
Actually, legitimate purchasers of games can get all of the pluses and none of the drawbacks of DRM by using the same crack. You don't have to be a pirate to choose to use a crack for convenience (though using one is probably against some law and could be argued to make you a pirate of some sort anyway- even though you bought the game yourself and aren't distributing it).


What an excellent Idea
By Regs on 11/5/2008 8:11:56 AM , Rating: 2
And I'm glad the copyright holders actually agreed to this, but for how long?

I hoping it works.




RE: What an excellent Idea
By BadAcid on 11/5/2008 12:29:06 PM , Rating: 2
When they mistakenly put the advertisement on a user-created file, they're going to get sued. Then they'll go back to the old tactics.


I blocked Tom...
By JonnyDough on 11/6/2008 10:57:41 AM , Rating: 2
...and you should too! Something about him just screams pedophile rapist to me.




RE: I blocked Tom...
By DrumThunder on 11/7/2008 4:01:31 PM , Rating: 2
What's that you say? Tom rapes pedophiles?


By HostileEffect on 11/5/2008 12:27:08 PM , Rating: 2
I watched some movie trailers on Youtube last night and while I have already seen the movies on satellite, or most of them, I still want to get them on DVD since it would be worth watching now that I can better understand the story.

Also sent the trailers to a friend, I think hes interested in picking up some of them since he seem to have never seen something so good as say, Scent of a Woman or The Bird Cage...




"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation











botimage
Copyright 2009 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki