The beta version of MySpace News is now available for public testing
MySpace.com has officially launched a beta version of MySpace News, a move the company hopes will bring in additional advertising revenue and keep MySpace users on the web site for a longer amount of time. comScore reports that MySpace users, on average, spend 10 minutes at the site per visit and visit 19 times per month.
MySpace News is best described as a combination of Google News and Digg --MySpace News offers news from a variety of news outlets, but users are able to rate published stories. User votes help determine which articles make it to the front page of the web site.
"We're putting it to the
community to be the editorial engine driving our news service," said Tom Anderson, MySpace co-founder and president.
The news site has 25 main news topics, with around 300 subcategories that range from celebrity gossip to cars. MySpace News uses technology that has been developed by Newroo, a company that MySpace parent News Corp. purchased last year. News articles from News Corp., which includes the Fox network, will not get special treatment.
Analysts are unsure if MySpace will face potential legal issues because of the web site. MySpace News will search, pull and display headlines from various web sites, which is something Google has had numerous legal challenges with in the way it operates Google News. MySpace has already stated it is willing to exclude news articles if a publishing company contacts company representatives.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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