For the month of June, Intel
saw its fortunes rise in the retail market. Part of AMD's slide comes from
the increased use of Intel Celeron processors in budget notebooks that have
been flooding the market. AMD has seen its market share drop in not only
notebooks, but also the desktop sector (even though it still holds a commanding
lead there).
When DailyTech
last reported on
retail PC sales in March, AMD's desktop share held firm at 81.5% while
Intel hovered at 18.5%. Intel's retail notebook share came in at 63%. Today,
however, AMD commands 73% of retail desktop sales while Intel captured 26.8% of
the market. Intel's retail notebook share has risen slightly over the past few
months to 66.2% while AMD dropped to 33.4%. When all the numbers were finally
crunched, Intel's overall market share for June stood at 51.2% while AMD slid
to 48.5%. From CNET News:
AMD accounted for 73
percent of all retail desktops in the United States, while Intel accounted for
only 26.8 percent. But it's a mixed blessing, Bhavnani noted. AMD in May was
dominant in the machines that cost $750. The chipmaker accounted for 84.5
percent of desktops costing up to $500 and 88.9 percent of desktops priced
between $500 and $750. By contrast, Intel accounted for 52.1 percent of
desktops costing $750 to $999 and a whopping 91.7 percent of those starting at
$1,250 that month.
It should be interesting to see how the numbers juggle even
further with new Core 2 Duo products coming out from Intel in the coming weeks.
We already know that AMD is prepared for price cuts across the
board to match Intel’s
aggressive pricing.