In partnership with the mobile phone industry, Bill Gates’ charitable foundation aims to help provide a basic service that local banks are unable or unwilling to give.
The concept of this service revolves around the idea that approximately one billion people in the world are without a bank account, but have a mobile phone.
Gates’ foundation has pledged $12.5M to help poor people worldwide have access to banking services and says that extending these services to the poor is significantly important in achieving economic progress.
Research done by consultants McKinsey shows that the mobile money market for people with no bank account may have the power to reach an estimated $5B over the next three years.
Rob Conway, chief executive of the mobile phone industry trade body, the GSMA, explained the significance of the plan; "This represents a huge opportunity and mobile operators are perfectly placed to bring mobile financial services to this largely untapped consumer base…We believe that mobile money for the unbanked has the potential to become a multi-billion market opportunity over the next three years."
The Bill & Melinda Gates Foundation sees this approach at banking services as a vehicle in assisting people to "manage life's risks and build financial security". The foundation has also allocated funds for 20 projects in Africa, Asia and Latin America.
A related system in Kenya, M-Pesa, has been a success. This system, which was set up by Vodafone and local communications firm Safaricom, consists of a network hosting over 7,000 agents (the majority of which are shopkeepers). M-Pesa account holders have the ability to authorize payments using a PIN code on their mobile phone and to take deposits and issue cash. The system even allows for money to be sent to people without M-Pesa accounts. These recipients will simply receive a text message asking them to contact their local M-Pesa agent.
Eden Zoller, an analyst at research group Ovum, supports the idea of implementing systems similar to M-Pesa in other locations.
"There is already strong evidence that mobile payments in emerging markets can be successful for all parties concerned," Zoller explained.
Vodafone is working on expanding the M-Pesa system to reach other countries, such as Tanzania and Afghanistan. In January alone, a total of five million M-Pesa users transferred over $50M.