When it comes to the U.S. car market, Mitsubishi is one of
the most lackluster and increasingly overlooked brands with long-in-the-tooth
models. Vehicles like the Endeavor, Galant, and Outlander barely make a blip on
the radar screen. Even the Eclipse -- which was a boy racer staple in the 90s
-- is a laughing stock today.
The one bright spot over the years -- at least for
enthusiasts -- has been the Lancer Evo. The current Evo X
is a 300hp AWD compact that does battle with Subaru's WRX STI. However, its
days are now numbered. An official for Mitsubishi made the announcement that
the Evo X will be the last member of
a long line of performance machines according
to AutoCar. Instead of furthering
the development of vehicles like the Evo X, Mitsubishi will instead pour more
resources into electric vehicles.
“There is still a demand [for the car],” said Gayu Eusegi,
Mitsubishi’s global product director. “But we must stop. Our influence now is
So that means more vehicles the i-MiEV and the
dreadfully bland Concept Global
Small (CGS) that was unveiled in Geneva this week are in store for
consumers. Although the production CGS is initially to be powered by 1.0-liter
and 1.2-liter three-cylinder engines, Mitsubishi will no doubt be looking to
add hybrid and all-electric powertrains to the little runabout.
It remains to be seen if a move to electric vehicles will
help Mitsubishi's fortunes here in the U.S., but it seems doubtful. Likewise, its Japanese rivals have the market
cornered in hybrid technology and are already breaking down the door when it
comes to full
Sales for the brand paint an even grimmer picture. For the
month of February, Mitsubishi sold
just 6,893 cars in the U.S. To put those numbers in perspective Toyota,
Nissan, and Honda sold 128,032, 83,226, and 87,263 vehicles respectively for the
month of February.Mitsubishi Motor Cars has issued a statement in response to the numerous reports on the demise of the Evo:
Production of the current Lancer Evolution continues as planned. As for its successor, regulations and market feedback will dictate its engineering package & architecture.MMC has kept the Lancer Evolution sedan evolving as the brand's highest performing model in the global market. However, as the market's needs and demands change, MMC is considering not advancing the Lancer Evolution concept in the same way as before, but to find a different direction for the Lancer Evolution model to evolve. The new direction, the technologies involved, and corresponding products will be disclosed in due course.
Production of the current Lancer Evolution continues as planned.
As for its successor, regulations and market feedback will dictate its engineering package & architecture.
MMC has kept the Lancer Evolution sedan evolving as the brand's highest performing model in the global market. However, as the market's needs and demands change, MMC is considering not advancing the Lancer Evolution concept in the same way as before, but to find a different direction for the Lancer Evolution model to evolve. The new direction, the technologies involved, and corresponding products will be disclosed in due course.
quote: The Japanese gave up on sports cars over a decade ago.
quote: The Japanese government has been very strict on their automakers when it comes to making fast cars.
quote: Unfortunately it was against Mazda's own will, as they have been speaking back to their roots lately with the 'right-sizing the engine' strategy that worked for them in the 70's and 80's with small cars and small engines, but that strategy won't work these days with the demand for vehicle size/weight that requires either a large engine or a small, boosted engine.
quote: They have a larger Turbo vehicle lineup than any other company out their, including Volkswagen (who is second in models, first in volume shipments of Turbo-equiped vehicles in part because of Audi)
quote: In fact, the ONLY manufacture in Japan that still makes a decent sports car is Nissan, and thats unsurprising, really.
quote: You should be damn happy that they are bringing a RWD sports car AT ALL.
quote: For everyday driving, I like FI better as well. But for a sports car, I'd prefer NA.
quote: Subaru's boxer engine is shit.
quote: oyota is a bullshit company that have no passion for cars.
quote: The MazsaSpeed 6 was killed off in the last generation (due to poor sales).
quote: (all RX-7's to have over-rev buzzers since the engine is too smooth)
quote: Subaru's boxer engine is shit. I can't believe Toyota lets them ruin their cars with them and it makes no technical sense.
quote: Audi screwed this up 20 years ago, to
quote: And in the end, in America at least, nobody can competewith the Mustang, an economical, simple, mass-produced, fun, safe, daily-driver capable sports car with limitless options and trims.
quote: To each their own, someone has to buy the ugly, overweight, boring cars.
quote: Competition is not the only thing that breeds innovation..
quote: Who will give the STI competition?
quote: am I wrong here?
quote: When Ford entered last year, they won every single race they participated in. Both Mits and Subie moved to bar Ford from 2011 competition through rule and design changes, but Ford made the changes and is again dominating the series with their Fiesta RS since season opener.
quote: They ain't done by a long shot.