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Zune to launch on November 14 with a $250 price tag

Microsoft has announced that its Zune portable audio player will be available on November 14 and will match the price of the 30GB 5.5G Apple iPod. The company also announced that songs will be available for 99c each and a $14.99 monthly music subscription service will also be a part of the package. “On Nov. 14 we’re delivering not only a device, but a shared, social experience that will be shaped by the collective imagination of consumers. We’re infusing the spirit of discovery and sharing into everything we,” said Microsoft’s Chris Stephenson.

As previously reported by DailyTech, Apple's $249 price tag for its 30GB iPod took Microsoft by surprise. The company, which was expecting a $299 price tag for the new iPod, scurried to come up with an alternative pricing strategy in response to Apple.

Microsoft's Zune player features a 30GB hard drive, 3" color display, limited WiFi connectivity for Zune-to-Zune media sharing and a built-in FM tuner. The Zune will also come pre-loaded with a number of audio tracks, music videos, short films and images.

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Zen vs Zune?
By WhiteBoyFunk on 9/29/2006 12:31:37 PM , Rating: 4
Everyone talks about the iPod vs. the Zune, but what about
Creative? Why are they so out of the loop in dailytech?

I own a 30gb black zen:vision m and I absolutely love it. Although it is slightly bigger than the iPod, it's not a stark difference like cordless phones from 1990 and today. It is actually a bit lighter it seems, has been reviewed with a more vivid screen and is lengths easier to manage files with. It has a spot on the screen, but that was an id-ten-t error of mine. :

Someone also mentioned earlier that Apple makes a grip of money off of the iPods (hardware) as opposed to the songs (software) which is something I would contest to the end. One of my coworkers would purchase songs on iTunes everyday. I imagine there are several patrons who do the same.

RE: Zen vs Zune?
By Hacp on 9/29/2006 12:38:06 PM , Rating: 2
Apple only makes a fraction of that 99 cents. And not everyone buys a song every day.

RE: Zen vs Zune?
By Armorize on 9/29/2006 12:39:06 PM , Rating: 2
Everyone talks about the iPod vs. the Zune, but what about
thats because creative is set, their the free spirit of the mp3 world not tied down by restricting content, and their gonna be around for a long time. But their players that are equivelent to zune and ipod are still expensive last i checked.

RE: Zen vs Zune?
By sdsdv10 on 9/29/2006 4:13:00 PM , Rating: 2
their players that are equivelent to zune and ipod are still expensive last i checked.

Not sure when you last checked, but the Creative 30GB ZVM can be had for $230 at This is ~$20 less than iPod or Zune will be. See link

RE: Zen vs Zune?
By Naustica on 9/29/2006 12:51:02 PM , Rating: 2
Apple makes like a nickel for every song sold on iTunes. Apple has sold something like 1.5 billion songs since the iTunes launch at $0.99 cents each. That's only around 1.5 billion dollars gross revenue and around 75 million dollars net.

By contrast Apple has sold over 60 million iPods since launch. $250 each iPod x 60 million units = $15 billion gross or ten times the iTunes revenue. I can guarantee you that their margin on iPod is greater than 5%.

Of course iPod wouldn't be as successful without iTunes. But Apple is definitely making the majority of its money on iPod and not iTunes.

By Brainonska511 on 9/29/2006 2:47:54 PM , Rating: 2
Any word on the expected battery-life of the Zune?

RE: Battery
By Murst on 9/29/2006 4:47:47 PM , Rating: 2
12 hours audio or 3.5 hours video.

RE: Battery
By Brainonska511 on 9/29/2006 7:29:25 PM , Rating: 2
I wish these devices would have longer battery life, but I guess most don't feel it is an issue to plug the device into your computer every night.

RE: Battery
By michael2k on 9/30/2006 1:56:30 AM , Rating: 2
That's why the iPod nano has a 24 hour battery.

RE: Battery
By quiksilv3r on 9/30/2006 2:26:49 PM , Rating: 2
How are you even going to TRY to compare the Nano to this?
1. The Nano is flash based, it doesn't have a HDD like the 30 GB iPod or the Zune
2. The Nano has WAY less capacity than the two products that are being compared.

You can't even compare the two, so don't even try.

RE: Battery
By michael2k on 9/30/2006 6:07:21 PM , Rating: 2
Brainonska511 said he wished these devices had more battery life.

There is an iPod, functionally identical in all ways except two (ability to play movies and ability to play games) with a 24 hour battery.

On the other hand if you want to be a stickler, the iPod 60gb, which is smaller than a Zune, has a 20 hour battery if that makes you feel better.

By ajfink on 9/29/2006 11:48:40 AM , Rating: 2
I like the brown. If I buy one it might be the version that I buy.

It's got more features than the iPod, I don't get why everyone is knocking it.

RE: Colors....
By Phynaz on 9/29/06, Rating: -1
RE: Colors....
By KingViper on 9/29/2006 12:28:35 PM , Rating: 4
You know all of this? Its not even released but you know its not as easy to use, and that it has a crappy interface, and there aren't accessories?

Nobody will know till its released, and accessories aren't going to be available right now because...oh yea..its not released.

Its almost like you're trying to cut your chickens heads off before they hatch? If I may.

RE: Colors....
By Phynaz on 9/29/06, Rating: -1
RE: Colors....
By KingViper on 9/29/2006 1:30:38 PM , Rating: 5
A little searching on the internet also says I can enlarge my penis up to 5" just by taking a pill, but we all know thats not true. You can't believe everything you read, and even if you can, whether the interface is better or not is an opinion. You stated it as though it was a fact.

No, i'm completly oblivious to the world, I dont know how many accessories their are....

Yes, I realize there are hundreds of accessories for the ipod, and I also realize that probably half if not more are cheap crap. Just because there are more, doesn't mean that its better.

My main point is, you can't draw these conclusions before the thing is in production and we can really see how good it is.

RE: Colors....
By Zandros on 9/29/2006 9:13:05 PM , Rating: 2
Just as long as we can agree on that those who have decided that the Zune is just the right thing for them are equally uninformed. ;)

this is awesome
By l3ored on 9/29/2006 2:43:31 PM , Rating: 1
so basically, microsoft produced a product that they intended to sell for $300, but now for each zune they sell, they make $50 less, thats huge. However, given the feature differences between the ipod and zune, who in their right mind would choose an ipod? zune lets you wirelessly share music with people around you? thats fvcking SICK!! ms is going to have to take a beating this time around, since they lost a lot of their proffit margin, but they will unquestionably gain market share. blah blah blah, buy microsoft while they are having a bad quarter/year, sell when they bring out "zune 2" that dominates the next ipod (maybe). my only complaint is that "zoon" sounds stupid.

RE: this is awesome
By sdsdv10 on 9/29/2006 4:22:30 PM , Rating: 2
zune lets you wirelessly share music with people around you? thats fvcking SICK!!

Two important points:
1) You can only share with other Zune players (apparently) and not just any Wifi device. So you have to find someone else with a Zune to share with. This will not be that easy early on.
2) The shared song is only available for 3 plays or 3 days, which ever comes first. This is true for both DRM protected and unprotected MP3. Quite limited in some peoples opinion.

Only time will tell how important this feature really is.

RE: this is awesome
By Totalfixation on 9/30/2006 7:51:10 AM , Rating: 2
True, but i have a really big feeling someone is going to be able to hack the firmware and allow others to share with no limitations.

RE: this is awesome
By kelmon on 10/1/2006 5:27:50 AM , Rating: 2
This is exactly my problem with the Zune - the much touted WiFi function is all but useless. Anyone who buys one for this function needs their head examining. By all means buy one because of the software, screen, or quality of the music but, for god's sake, forget this "WiFi" nonsense.

I have nothing much against the Zune (aside from the aforementioned WiFi) and future models will probably do well but any idea of market domination needs to be tempered by the fact that it currently has none and Apple won't stand around and watch it happen.

RE: this is awesome
By mcturkey on 10/3/2006 12:02:24 AM , Rating: 2
Something that has clearly been missed by a lot of people is the ability to use WiFi for more than just sharing songs. It allows you to wirelessly connect to your PC or 360 as well. The player will also allow you to purchase songs directly from it via WiFi. That alone is enough to make it more interesting to me than the iPod.

Microsoft has also stated that if there is enough user demand, they will provide a firmware update to play other formats. They've been great at updating things on XBOX Live to add new functionality (such as 1080P) based on user feedback, so I have no doubt that they will provide similar service with the Zune. Speaking of Live, they're going to utilize the same points system to make purchases on their music service.

I had the opportunity to try out the Zune recently, and was pretty impressed. Compared to the iPod, I find the interface to be more intuitive. Surprisingly, the brown color actually looked really good.

I don't see it.....
By Beamer on 9/29/2006 12:47:10 PM , Rating: 2
.... where is CTRL - ALT - DEL?

I may actually buy one of these.

RE: I don't see it.....
By sdsdv10 on 9/29/2006 4:24:44 PM , Rating: 2
You don't see them as they are internal pressure sensitive switchs inside the player. That way they reset the Zune after you throw it against the wall because of a BSOD! ;)

RE: I don't see it.....
By Beamer on 9/29/2006 8:41:39 PM , Rating: 2
I see, oh enlightened one.. yet more cutting edge technology. That (BSOD) is one of the very few things that would put me off a purchase. Does this thing run an OS per se? I mean, I've run test gear that is Linux based and have found it to be as solid as a rock but I have to admit to being a little nervous about a Windows based product (if that is what this thing is based around). Microsoft have gotten a lot better in recent with years but stability is still a weak point. Dunno, maybe the iPod is still a more solid option. It certainly has an excellent track record (no pun intended).
We shall, no doubt, see.

RE: I don't see it.....
By BCanR2D2 on 10/2/2006 8:49:51 AM , Rating: 2
BSOD?? This thing looks like it's running Windows Mobile, probably v5, which MS has been making forever. Their PDA OS is very solid, and I expect the same from the version they use on the Zune.

I am also hesitant on the stripped down WiFi, as I have it around the home, and want to use the Zune to be able to stream to from my main PC.

If it is
By Merry on 9/29/2006 11:31:23 AM , Rating: 2
A similar price in the UK (£134) i would be tempted. But then it will probably be £150 before VAT (17.5%)

Have there been any meaningful reviews of it yet?

RE: If it is
By dice1111 on 9/29/2006 11:49:02 AM , Rating: 2
No reviews. Product won't be released for a few months. Maybe by holiday season we should see one or two.

RE: If it is
By kelmon on 9/30/2006 7:45:20 AM , Rating: 2
Given that the US pricing is the same as the 30GB iPod, expect the UK price to be the same as well, i.e. £189.

Not a bad deal
By Murst on 9/29/2006 11:17:00 AM , Rating: 2
Considering all the features, its certainly not a bad deal. Of course, what MS doesn't have is the name recognition in the MP3 market. It will be interesting to see what happens in the xmas season. I'll probably be getting one of these to put under the tree this holiday season, although that all depends on how well it integrates w/ the MS music store.

Also, I want to be sure that the subscription service will work over wi-fi in my home, and that it is not just meant for sharing tracks.

RE: Not a bad deal
By Helbore on 9/30/2006 11:39:52 AM , Rating: 2
MS might not have name recognition in the mp3 player market, but they certainly have name recognition (though whether that will help or hinder them is another question!)

I expect that we will see a similar occurence here as to the PS2/XBOX war. The iPod will retain its position as the top dog in the market, but Microsoft will be able to use its massive marketing muscle to push the Zune into a close second. The big battle will happen upon iPod's and Zune's next generation.

On the point of XBoxes, is anyone else surprised that the Zune isn't appearing in XBOX 360 clothes? I was really expecting MS to push it as their "fashion style." Perhaps everyone hates the 360's colour scheme!!

I love how MS was squeezed by Apple on the price
By Staples on 9/29/2006 12:02:11 PM , Rating: 2
MS sure was not expecting this and it left the head honchos dumbfounded.

By Houdani on 9/29/2006 12:14:33 PM , Rating: 2
And we love them for it, too. Both players are more affordable now, so we consumers benefit.

Although, it would have been in Apple's best interest if the Zune cost more, so in that sense maybe they shouldn't have set the bar at $250.

ya like ill even buy one...
By Armorize on 9/29/2006 12:34:27 PM , Rating: 2
w0o0O0o $50 price cut....lame, 150 is as high as ill go to buy an mp3 player. its like throwing money in the dumpster behind a record store and hoping youll find cd's. MS is only offering an alternative to the ipod now, their not trying to compete.

RE: ya like ill even buy one...
By Tebor0 on 9/29/2006 5:41:13 PM , Rating: 2
By offering an alternative they are trying to compete.

Record FM Radio?
By Kensei on 9/29/2006 1:02:53 PM , Rating: 2
Can the Zune record output from an FM radio station to it's hard drive?

RE: Record FM Radio?
By Capt Caveman on 9/29/2006 4:25:33 PM , Rating: 2
Currently No. Possibly in a firmware/bios update?

MS losing profit margin?
By ForumMaster on 9/29/06, Rating: -1
RE: MS losing profit margin?
By Murst on 9/29/2006 11:19:02 AM , Rating: 2
Keep in mind that Apple was overcharging for their MP3 players. Who would have ever through apple would do such a thing?

RE: MS losing profit margin?
By Phynaz on 9/29/06, Rating: -1
RE: MS losing profit margin?
By kamel5547 on 9/29/2006 12:01:14 PM , Rating: 3
In comparison to material, distribution and promotional costs they were "overcharging". Meaning they had a very high profit margin. There is a very strong coorelation between Apples profits and sales of iPods... very high margins + high volume = big profits. Which in the end means while Microsoft probably makes a smaller profit than Apple on its player, but they do make a profit.

People buy an iPod for the "status" and iTunes tie in/ease of use, not because it is the best deal on hardware (kind of like buying a Mac).

RE: MS losing profit margin?
By Naustica on 9/29/2006 12:17:20 PM , Rating: 1
MS is selling Zune at a loss. MS expects to lose money on Zune for the next couple of years and may never make money on it.

Apple in contrast makes money on every iPod sold. Apple's model is not to sell the razor at a loss and make money on the razorblade like so many others. Apple makes most of its money on the razor (iPod) and small amounts on the razorblade (iTunes).

RE: MS losing profit margin?
By michael2k on 9/29/2006 2:32:07 PM , Rating: 2
Considering that, at iPod prices, Creative has lost money for several quarters it seems more like that Apple was more efficient:
1) Designing cheaper to manufacture systems
2) Buying in higher volume to lower costs
3) Designing smaller/lighter systems to minimize distribution and packaging costs

So they made a profit because they were more efficient, while Creative could not profit because they were less efficient, even though both had similarly priced systems.

RE: MS losing profit margin?
By blazeoptimus on 9/29/2006 11:20:45 AM , Rating: 2
It will be interesting to see how Apple responds to this when the Zune is released, since they have such wide profit margins to work with. I believe apple is gonna probably take a wait and see attitude(due to market share) to begin with, and if Zune uptake is large, theyll most likely drop Ipod prices in response. If the rumors are true about a touchscreen Ipod, they'll probably now release the low-end version at the $250 price mark, whenever its release date happens to come.

RE: MS losing profit margin?
By tuteja1986 on 9/29/2006 11:30:56 AM , Rating: 2
I am going to buy one for Xmas , its cheap and has wifi and has widescreen video playback. Also it has non USB charger that apple doen't give you anymore ;(.

RE: MS losing profit margin?
By psychobriggsy on 9/29/2006 2:10:29 PM , Rating: 2
What widescreen? It's a 3" 4:3 320x240 display. The iPod has a 2.5" 4:3 320x240 display. Maybe that 1/2" really matters to you. Can the Zune play 640x480 1.5mbps H.264 videos?

RE: MS losing profit margin?
By Steve Guilliot on 9/30/2006 12:45:30 AM , Rating: 2
Your point is valid, but understand that the 1/2" represents a 30% increase in screen real estate.

RE: MS losing profit margin?
By kelmon on 9/30/2006 7:41:18 AM , Rating: 2
Er, what WiFi? Let's be fair here, what's the chances that you are ever going to use the WiFi function for what Microsoft seems to think that you will. Zune is going to need a heck of a market share for the function to become useful and in the meantime it doesn't actually do anything useful, like sync with your computer, pickup email or offer VoIP functions. This isn't the WiFi function that I wanted and I'm betting I'm not the only one.

Seriously, the only function that the WiFi feature serves is to increase the price and drain your battery. Maybe Zune v2 will sort this problem out but I wouldn't consider WiFi to even be present on v1.

RE: MS losing profit margin?
By michael2k on 9/29/2006 2:20:28 PM , Rating: 2
Your information is out of date. Apple already dropped the price of the low end iPod to $249, $0.99 cheaper than the Zune, two weeks ago.

RE: MS losing profit margin?
By spwrozek on 9/29/2006 2:30:57 PM , Rating: 2
He meant the low end version of the new touch screen ipods when they come out I believe.

$249 and I will never buy it
By coldracerx on 9/29/06, Rating: -1
RE: $249 and I will never buy it
By Phynaz on 9/29/2006 11:59:40 AM , Rating: 2
I'm really interested in hearing why iPods "suck".

RE: $249 and I will never buy it
By Staples on 9/29/06, Rating: -1
RE: $249 and I will never buy it
By mgambrell on 9/29/2006 12:47:27 PM , Rating: 2
itunes is reason enough for it to suck for me. also, i consider its organizational philosophy to suck. i use explorer and organize files how I want. ipod therefore is sucky trash for me.

if you love itunes and like its organizational philosophy then youre insane not to have an ipod.

RE: $249 and I will never buy it
By Phynaz on 9/29/2006 12:52:10 PM , Rating: 2
Ummm...iTunes is not required for an iPod.

RE: $249 and I will never buy it
By spwrozek on 9/29/2006 2:29:25 PM , Rating: 2

RE: $249 and I will never buy it
By mlittl3 on 9/29/2006 3:25:02 PM , Rating: 1
iPod is necessary to access the iTunes store but you don't need the iTunes store. The iPod is recognized as a USB mass storage device by both Windows and Mac OS X. So you can drag and drop any files that the iPod recognizes (MP3, AAC, etc.) onto the iPod icon and the firmware will recognize it and you can play it. I believe that is right.

RE: $249 and I will never buy it
By BillyBatson on 9/29/2006 3:43:56 PM , Rating: 2
not all true. You are right it sees it as a usb device and you can drag and drop any sort of file you want on it including mp3s but they will NOT play. The ipod firmware does not see a song because it looks at a file that lists every song on the ipod and if you ever opened that file you will notice that it is not a simple list where you can just add the location of the songs you just dropped on the player. You need itunes to transfer files onto an ipod for them to play

my 2 complaints about ipods
1)You can't drag and drop songs (you need itunes)
2)the shuffle/random fucntion SUCKS, it will often play the same song more than once in a short span of time or play maybe 10 songs in a row of the same artist, also when you stop using the ipod (turn if off) and later use it again the suffle starts all over and you may listen to a lot of the same songs as before

with that having been said, i HATE macs but i LOVE ipods. They do what they are made to do and they do it very well. I like the idea of the zune and i want to see how it does but i will probably never buy anything but an ipod

RE: $249 and I will never buy it
By Hare on 9/30/2006 11:51:00 AM , Rating: 3
There are third party apps that let you access the mp3-section when you use the iPod as a USB-drive. You CAN drag n drop music and it will play. Even without third party apps it's possible to just display the hidden mp3-media folder and drag n drop files.

iTunes is definately not required. To the poster above. iTunes doesn't organize your file structure if you don't want it to. Check the preferences.

By BillyBatson on 9/30/2006 9:21:59 PM , Rating: 2
i am able to see the mp3 folder, i can see every other mp3 on the HDD and can drop in new songs of drag out songs onto soemone else's computer, however when i drag songs into the folder and then fire up the ipod, the actual ipod interface does not see the songs dragged onto it without using itunes but if i reconenct using USB and open the folder, there they are

By PhattyPatty on 9/30/2006 1:17:16 PM , Rating: 2
For those of you that don't want to use iTunes, check out YamiPod. I don't personally own an iPod, but I have many friends that use this program and are extremely happy with it. It'll let you drag and drop to and from any PC.

I'm not sure if it plays protected content (probably not).

I'll be interested to see how much market share Zune can take.

RE: $249 and I will never buy it
By michael2k on 9/29/2006 2:22:50 PM , Rating: 2
Why are you doing menial labor, organizing files and folders in Explorer, when the computer will gladly do it for you?

Do you also manually organize the bits on your hard drive platter? Do you optimize sectors and tracks too?

RE: $249 and I will never buy it
By Orpheus333 on 9/29/2006 2:56:34 PM , Rating: 2
Because unlike the Mac philosophy, I'm not a complete idiot and I don’t prefer to be treated as one. If I want it my way, I don’t want it done apples way. Every time I use a mac/apple products its like I'm being told I'm to dumb to know what to do.

"...You're along for the mac experience, If you can get something done in the process, so much the better...Its like tricking it to do what you want..."

As for your last comment...Defrag? and Widows optimizes some of that as well. I would like to remind people that ipods ARE trendy, hating them is not. For the first time since the internet, Beer has not been the most trendy thing in college- its the ipod.

RE: $249 and I will never buy it
By michael2k on 9/29/2006 3:42:37 PM , Rating: 2
Note I said "Manually". Defrag occurs programmatically when Disk Defrag is run... the same way that file organization is done programmatically when iTunes is run.

RE: $249 and I will never buy it
By gramboh on 9/30/2006 1:38:42 PM , Rating: 2
But optimal organizational structure is subjective, so iTunes isnt the "best". In fact, it sucks.

RE: $249 and I will never buy it
By michael2k on 9/30/2006 3:39:47 PM , Rating: 2
Which is why the best disk defragmentation is done manually right?

I never said in any of my posts, "Optimal". My point is why you would want to do by hand what a computer can do, even if it is only 80% optimal, much faster, simpler, and easier.

I have no clue how my songs are organized on my computer. I use iTunes and only need to do three things:
1) Browse by ID3 tags
2) Search by ID3 tags
3) Create playlists programmatically by ID3 tags

Just like, in my original post, on a computer you do not access files by sector, track, or platter, but you use an operating system and a file browser instead.

So too do I not access my music by arcane file organization, but by music attributes instead.

RE: $249 and I will never buy it
By randomlinh on 9/29/2006 2:38:30 PM , Rating: 2
a) you don't have to use itunes.
b) if you do, just don't let it copy/manage your songs.

now, if you said you didn't like the interface, and the amount of resources it takes up.. then you'd have a legitmate post.

and what's wrong w/ it's organizational philosphy? you need to have correct meta data... I like that. I can then browse by album, or by artist... or just do instant searches... I see no problem with that.

What exactly is bad about it (serious question, I'd like to know your viewpoint)?

RE: $249 and I will never buy it
By glynor on 10/1/2006 2:30:19 AM , Rating: 2
J. River's Media Center fully supports the iPod and supports DRM'ed music.

And, it is notably better than iTunes in about a million ways.

RE: $249 and I will never buy it
By michael2k on 10/1/2006 11:04:04 AM , Rating: 2
Name three ways. From looking it appears identical to iTunes:

RE: $249 and I will never buy it
By Hoser McMoose on 9/29/2006 4:12:17 PM , Rating: 2
I can't comment for anyone else, but I find the user interface and especially the click wheel thing on the iPod's to be really annoying. That's very much a personal preference thing, so I wouldn't go so far as to say that they "suck", but it's one reason I'm not interested in one.

Other reasons include:
- Requires the use of iTunes, which is very crappy
- Limited Linux support
- No support for .ogg or .wma, two formats that I currently have

Don't get me wrong, I think Apple does a lot of things right, but they aren't the only ones out there making decent music players. The wonders of free market have given us a handful of companies producing good products though, and personnally I find that there are some other, better alternatives. iRiver and MPIO each have some players I would prefer over an iPod.

RE: $249 and I will never buy it
By Questar on 9/29/2006 6:05:19 PM , Rating: 1
Requires the use of iTunes, which is very crappy

iTunes is not required.

- Limited Linux support

Full Linux support. Hell, an iPod can RUN Linux.

No support for .ogg or .wma, two formats that I currently have

That's a valid point

RE: $249 and I will never buy it
By Hare on 9/30/2006 11:53:56 AM , Rating: 2
No support for .ogg or .wma, two formats that I currently have
That's a valid point
With rockbox firmware everything is possible.

By crazydrummer4562 on 9/29/2006 5:24:58 PM , Rating: 2
It won't be half as functional as far as playing media goes, I'd rather have a media player, phone and camera separately then having one device that does a mediocre job combining them all together.

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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