Microsoft's Xbox 360 add-on gets another price cut

There has been quite a bit of turmoil in the HD DVD market over the past month. With movie studios shifting their alliances from HD DVD to Blu-ray, Toshiba took the drastic step of slashing the MSRPs on its HD DVD players.

Microsoft is following suit and today cut the price of its Toshiba-manufactured Xbox 360 HD DVD player to $129.99. According to Microsoft's Major Nelson, the price cut is effective immediately in the United States, Canada, Australia and New Zealand.

The player originally retailed for $199 when it launched in late 2006 and received a price reduction to $179 in July of 2007.

While $129.99 is the new official price, some retailers are offering the Xbox 360 HD DVD player for even lower prices. Best Buy is offering the player for a low $119.99 on its online site.

For night owls that were browsing the Internet early this morning, Amazon had the peripheral on sale for $79.99 with free shipping for a short period of time according to Engadget.

Microsoft's Xbox 360 HD DVD player ships with an Xbox 360 universal remote and a copy of King Kong on HD DVD. Users can also hook the player up to a Windows-based machine with the proper drivers.

In addition to the new $129.99 price tag, customers are still eligible to receive five free movies via mail-in rebate [PDF] courtesy of Toshiba. The selection of movies won't set any hearts racing, but free is free.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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