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Microsoft's Xbox 360 add-on gets another price cut

There has been quite a bit of turmoil in the HD DVD market over the past month. With movie studios shifting their alliances from HD DVD to Blu-ray, Toshiba took the drastic step of slashing the MSRPs on its HD DVD players.

Microsoft is following suit and today cut the price of its Toshiba-manufactured Xbox 360 HD DVD player to $129.99. According to Microsoft's Major Nelson, the price cut is effective immediately in the United States, Canada, Australia and New Zealand.

The player originally retailed for $199 when it launched in late 2006 and received a price reduction to $179 in July of 2007.

While $129.99 is the new official price, some retailers are offering the Xbox 360 HD DVD player for even lower prices. Best Buy is offering the player for a low $119.99 on its online site.

For night owls that were browsing the Internet early this morning, Amazon had the peripheral on sale for $79.99 with free shipping for a short period of time according to Engadget.

Microsoft's Xbox 360 HD DVD player ships with an Xbox 360 universal remote and a copy of King Kong on HD DVD. Users can also hook the player up to a Windows-based machine with the proper drivers.

In addition to the new $129.99 price tag, customers are still eligible to receive five free movies via mail-in rebate [PDF] courtesy of Toshiba. The selection of movies won't set any hearts racing, but free is free.





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