With Peter Moore gone to EA Sports, Microsoft Game Studios
corporate VP Shane Kim is now one of the more public figures behind the Xbox
360. Speaking to GameDaily,
Kim answered several questions regarding the current state of the Xbox 360
business.
The black eye on the Xbox 360’s reputation is the apparent
fragility of the hardware. Early units were especially prone to the “Red Ring
of Death,” indicating a hardware failure. Microsoft has since made numerous
revisions to the Xbox 360 hardware, and is backing up all consoles with a
3-year warranty against the defect.
“We certainly regret the issues that some customers have
experienced with Xbox 360, which is why we took the step of extending our
warranty to an unprecedented three years,” said Kim. “However, we feel very confident
in the quality of the consoles that we are producing, and our hardware
experience and talent continue to grow.”
Microsoft chairman Bill Gates said
earlier this year that the company now has a commitment to make the Xbox
360 “the most reliable video game box out there.”
The frequent occurrence of users having to send away their
consoles for refurbishment also introduced a completely new problem – DRM issues
from downloaded Xbox Live Arcade games. The problem has only recently been
resolved, Kim explained. “This process will only require you to connect to Xbox
LIVE once to download the content again. Once you follow this process, you
should be able to play previously downloaded content whether you are signed
into Xbox Live or not.”
While Xbox Live has become a crucial fixture in Xbox 360
gaming, Microsoft has yet to convince PC gamers to fully adopt the service. “We
are continually investing resources in both Games for Windows and the Xbox 360.
PC gamers are moving more and more online so you'll see us invest more in this
space moving ahead,” said Kim. “You'll see our service on Windows continue to
evolve just as Xbox LIVE has incorporated new functionality over time.”
The Xbox 360 console was a popular HD DVD player thanks to
its relatively affordable add-on drive. Those who jumped into the format,
however, are now left with a dead
end piece of hardware due to Toshiba’s
surrender of HD DVD.
Kim, however, still has many great things to say about the HD
DVD peripheral: “While it is unfortunate that HD DVD was discontinued,
there is still enjoyment to be had from your Xbox 360 HD DVD Player. You can
take this as an opportunity to build out your movie collection! There are
around 500 HD DVD movies to choose from and many at great deals, so there is a
fair amount of content for HD DVD on the market.”
“It also is a terrific DVD player and it allows you to have
game discs and movie discs, whether HD DVD or DVD, within the console at one
time. The HD DVD player also adds two additional USB ports to your console,”
concluded Kim.